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Lauren McQuade

On behalf of EASA Training Ltd I would like to confirm  that we were extremely impressed with the entire project completed last year by the University of Stirling MSC MMA students. The project was defined clearly, then conducted with our regular participation throughout. The team was diligent, disciplined, and a pleasure to work with. They produced the resulting report and presentation to a very professional standard.

Their work has helped us to refine our market entry strategy for China and Taiwan  and provided us with practical recommendations on how to approach these massively important markets with our tailored English Language Training “Experiences”.

From the students’ perspective I believe their engagement with us helped them appreciate the challenges facing a relatively young company trying to penetrate international markets. They were dealing with a real market entry problem and had to communicate regularly with us to understand what we are offering. The  methodology they developed and employed will certainly come in useful again during their careers.

Thank you again for your guidance and help, Professor. We at EASA  hope we can work with the university again sometime in the future.

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