MSc Business Analytics

Our Business Analytics Masters provides you with cross-disciplinary training in systems analysis, business models, quantitative methods and data science to help you transform data into a powerful and predictive company asset.

We are no longer accepting applications for September 2022 entry from students who require a visa to study in the UK.

Business Analytics

Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date September 2022, January 2023
  • Duration MSc full-time: 12 months, MSc part-time: 24 months
  • Mode of study part time, full time
  • Delivery on campus

Overview

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.

As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.


What our partners say about the course:

“The course focusses on business ownership of strategy and decision making, exploring both ethics and data science in the business context. This is important for local authorities as they embark on creating an open data platform at a national level. Many of these national level discussions have been centred on the ethics and cleansing of data before release, proving this Masters to be both current and relevant to today’s business needs.”

Scott Ross, Portfolio and Business Manager for Stirling Council

Preparing business leaders of the future

Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development.

Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict. Find out more about Flying Start.

 

Top reasons to study with us

Course objectives

The course is tailored for those who plan to pursue a career in the field of Business Analytics, as well as those seeking professional development or career change. It answers the industry’s demand for a skilled pool of graduates who can apply data science to solve business challenges.

Work placements

You’ll work on real-world projects with key organisations who are using business analytics for strategic development. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles. 

Faculty facilities

You will learn how to analyse business data, communicate uncertainties and lead organisational strategy in the use of evidenced data gathered from business. To do that, you'll be introduced to such tools as Python, Orange, Microsoft BI, and R.

Research overview

In REF 2021, 80% of our research impact in Business and Management Studies was classed as world leading or internationally excellent.

Entry requirements

Academic requirements

You’ll need a minimum of a second class Honours degree in any subject, or an equivalent qualification. However, you can still apply if you don’t have these formal qualifications, but bring significant work experience in a relevant area.

Other routes of entry

If you don’t currently meet the academic requirements for this course INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.

Explore INTO Stirling programmes to see the pathway and pre-masters routes available for this course and others at the University of Stirling.

International entry requirements

View the entry requirements for your country.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill 
  • Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
  • Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
  • Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
  • IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
  • IBT TOEFL Special Home Edition Test 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
  • Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
  • Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
  • Duolingo 95 overall with a minimum of 90 in all sub-skills
  • LanguageCert International ESOL B2 Communicator - High Pass overall with minimum 25 in each sub-skill

Last updated: 24 March 2022

You must also check the specific English language requirements for your country.

For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements.

Pre-sessional English language courses

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

Find out more about our pre-sessional English language courses.

Course details

The course will teach you how to interpret the data generated by businesses and effectively communicate your findings to inspire better ways of working. This course addresses the need for industry to have more managers with business analytic skills. Business Analytics opens up careers in diverse areas such as Strategic Management, Operations Planning, Sustainability; Customer-Relations Management; Supply-chain-Management, Process Improvement, or, Disruption and Change Management.

Modules

The module information below provides an example of the types of course module you may study. The details listed are for the current academic year (September 2021). Modules and start dates are regularly reviewed and may be subject to change in future years.

Course Details

Teaching

Teaching is carried out a through a mix of lectures, tutorials, case studies, role playing, computer simulations, fieldwork exercises, site visits, guest speakers and company projects.

Assessment

Our Masters degree is awarded on satisfactory completion of a dissertation following the Diploma examinations. Dissertation topics range over all areas of relevance to business and data analytics, such as supply chain management, procurement, strategy and development and customer relationship management.

Classroom hours

Students can expect to have around 4-5 contact hours per module each semester and a timetable will be available shortly before the course begins in September.

Fees and funding

Fees and costs

  2021/22 2022/23
Students from the UK£9,350£9,850
Students from the Republic of Ireland£9,350£9,850
Overseas (non-EU) students£20,845£21,345
European Union students£20,845£21,345

Students from the UK

Course fees

Fees shown are for a full-time, one-year Masters course.

If you need to extend your period of study or repeat study, you will be liable for additional fees.

If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

Students from the Republic of Ireland

Course fees

Fees shown are for a full-time, one-year Masters course.

If you need to extend your period of study or repeat study, you will be liable for additional fees.

If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

European Union students

EU Postgraduate Scholarship

Eligible EU students will automatically receive our EU Postgraduate Scholarship, which provides a 40% fee discount on full-time, on-campus postgraduate degrees at the University of Stirling.

Course fees

Fees shown are for a full-time, one-year Masters course.

If you need to extend your period of study, you will be liable for additional fees.

If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

Overseas students (non-EU)

We offer a range of funding options for overseas students.

Course fees

Fees shown are for a full-time, one-year Masters course.

If you need to extend your period of study, you may be liable for additional fees.

If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

Postgraduate tuition fee loans

This course is eligible for a postgraduate tuition fee loan from one of the UK’s governments. See the section, below, for more details.

Additional costs

There are some instances where additional fees may apply. Depending on your chosen course, you may need to pay additional costs, for example for field trips. Learn more about additional fees.

Scholarships and funding

Postgraduate tuition fee loans

Scottish students may be eligible to apply to the Students Award Agency for Scotland (SAAS) for loans of up to £10,000 to cover tuition fees and associated living costs.

English students can apply for a loan of up to £11,570 each year as part of the Postgraduate Masters Loan Scheme.

Welsh students can apply for financial support of up to £18,025 as a combination of grant and loan from Student Finance Wales.

Northern Irish students can apply for a postgraduate tuition fee loan of up to £5,500 from Student Finance NI.

If you have the talent, ability and drive to study with us, we want to make sure you make the most of the opportunity – regardless of your financial circumstances.

Learn more about available funding opportunities or use our scholarship finder to explore our range of scholarships.

Cost of living

If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

European Union and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

Find out about the cost of living for students at Stirling

Payment options

We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay

After you graduate

In an on-going survey by the DataLab of organisations across all sectors in Scotland, 44% of the organisations indicate that the biggest constraint to develop a data driven decision making approach is the lack of a compelling business case and lack of the right skills and access to training. This demonstrates the need for capability building in this area not only in Scotland but at an international level. A 2014 report by Egon Zehnder and the Kellog School of Management states that “all leaders need a working knowledge of data science” and that “there is no lack of data scientist, rather a lack of data-ready managers”. This is the specific issue that this course will address.

Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of business analytics and data-driven decision-making.  These may include:

  • Strategic Planning or Sustainability analytics teams
  • Customer Insight or Marketing Analytics teams
  • Finance, Pricing or other technical analytics teams
  • Process improvement or other technical operations teams
  • Data quality management or other data focused teams

The University of Stirling Management School has a dedicated Employability Manager. The course has a high level of engagement with industry, research and recruitment partners in the course design, delivery, project work and skill development activities. 

“It’s clear that this course is firmly underpinned by computational analysis and mathematical techniques, bringing the realm of data science into work based business context.”

Jim McCumesty, SAS Scotland Research & Development

“I believe that as we forge stronger links with Stirling Management School our start up community will benefit greatly from the learning that this course will bring.”

Barry McDonald, Community & Programme Manager

“The review panel was impressed with the way that data ethics is embedded in the new Masters in Business Analytics at Stirling University. We would like to see this approach adopted across the suite of courses supported by The Data Lab.”

The Data Lab

HigherEd Global Talent Portal

As a Management School student, you'll have access to the HigherEd Global Talent Portal where you’ll find internships, trainee positions, apprenticeships and graduate positions from companies around the world. It helps international students looking for placements back at home and local students that want to explore an international experience.

The global talent portal is in addition to all other existing initiatives and resources available for you through the Careers and Employability Service, and the Target Connect vacancy and events system.

Employability skills

Everything you do while studying here is designed to help you build the personal skills that will make you stand out to future employers.


You’ll start your Masters course on our Flying Start leadership programme which will challenge your perspective of culture and develop your self-awareness, as well as team-working, problem-solving and presentation skills.

Read more about how we prepare you for the world of work.

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