MSc Sport Management

Kick-start your sports career with a Masters from the Times and Sunday Times Good University Guide Sports University of the Year 2020. Our Masters includes a sports internship, allowing you to gain valuable professional experience.

Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date September 2021, January 2022, September 2022
  • Duration MSc full-time: 12 months, MSc part-time: 24 months
  • Mode of study Part-time, Full-time, Campus based, Stand-alone modules


We're Scotland's University for Sporting Excellence

Scotland's University for Sporting Excellence

Kick-start your career in the sports industry with our highly-rated Masters degree in Sport Management.

Attracting students from all over the world, this unique course is designed to meet the sport sector’s need for well-qualified managers who can combine management and financial skills with a specialist knowledge of sport and its unique institutional nature. You’ll learn how to apply your insights to the inherent challenges of sport management – from conducting research into event planning, to advising organisations on the impact of policy changes.

The course is taught by leading experts in the subject, whose research helps to ensure you’re being taught about the most up-to-date industry trends. You’ll also have invaluable opportunities to undertake a period of professional practice with a sporting organisation, either virtually or in person, and be involved in organising a sports event with our industry partners. By the time you graduate, you’ll be well equipped to turn your passion for sport into your profession.

Enhance your learning with Riipen

The University has a Riipen license for this course. Through this platform, you can work with global companies on real business problems that are assessed and rated. As you complete more challenges, you build a portfolio. This platform can help you boost your skills, gain career clarity, network with potential employers, and find a job you love.


Top reasons to study with us

Course objectives

The objective of our MSc Sport Management is to help you acquire the necessary knowledge, understanding and skills you to need become an effective manager in a range of sport settings. After graduating you’ll be able to:

  • identify and evaluate recent changes in sport participation and policies, and their implications for sport management practices
  • apply management theory to the context of managing sport organisations
  • conduct research into sport issues relevant to managing and developing sport organisations and events

Professional connections

Our course tutors include individuals with experience as directors of National Governing Bodies of Sport, sport managers with wide professional experience and staff who actively consult with international sport organisations. These connections add up to give you a unique insight into real life practice and access to a vast network of industry contacts.

Sport is in our DNA

As Scotland’s University for Sporting Excellence, we’ve developed an international reputation for delivering sport courses that get results. We bring together leading academics to deliver high-quality teaching in a range of areas and with a focus on your future employability. We’re closely aligned with many sports bodies and have formal links with a growing number of organisations who can help to facilitate your learning. Our campus is also home to the National Swimming Academy, the GB National Tennis Academy and Triathlon Scotland.

If you love sport, you’ll fit right in at the University of Stirling.

Work placements

A period of professional practice (60 hours) is an integral part of this course, where you will have the opportunity to be placed with a local or international organisation.

Flexible learning

If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.

Faculty facilities

The University of Stirling is Scotland’s University for Sporting Excellence and we recently invested £20 million in our outstanding sports facilities. We’re consistently ranked among the best universities in the UK for our sports facilities, making Stirling the perfect destination to study sport or the science behind it.

Research overview

The University of Stirling’s Faculty of Health Sciences and Sport was ranked 1st in Scotland for Health Sciences in the most recent Research Excellence Framework (2014).

What our students said

Alexandria Tsui
Alexandria Tsui
Hong Kong
MSc Sport Management
The practical side of the course, which involved planning and organising my own sports event, has provided me with first-hand experience of managing people, and engaging with sponsors and other organisations which will help me in my future career.
Read Alexandria's story
Rohan Puri
Rohan Puri
MSc Sport Management
I was always interested in a Masters in Sports Management. Since the University of Stirling is rated highly for this course and is also Scotland’s University of Sporting Excellence, my decision was an easy one.
Read Rohan's story
Lee Gallacher
Lee Gallacher
MSc Sport Management
I chose the University of Stirling for this course as it's in the top 10 in Europe for Masters in Sport Management. It's Scotland's University for Sporting Excellence and it as excellent sporting connections.
Read Lee's story

Changes at Stirling

Find out about important changes including how you'll be taught, start dates and how we're making campus safer.

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