MSc Media Management

Our Masters course in Media Management was the first of its kind in the UK, and offers excellent preparation for meeting the challenges posed by unprecedented changes and increased competition in the media industries.

Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date September 2022
  • Duration MSc full-time: 12 months, MSc part-time: 24 months
  • Mode of study Part-time, Full-time, Campus based, Stand-alone modules


The University of Stirling’s MSc Media Management course is constantly evolving in order to keep up with the rapidly changing global media landscape. It also prepares media managers to meet the challenges posed by unprecedented change and increased competition across the media environment.

As a student, you’ll benefit from being taught by highly qualified, international-standard tutors, and will graduate with strong management skills and an analytical perspective on the media industry. You’ll also develop a firm understanding of the evolving regulatory and policy environment in which the media operates.

This course provides a theoretical and case-study-based foundation in media economics, finance and business strategy – with advanced study in contemporary media, cultural theories and training in appropriate research methodologies.

The course builds on the Division of Communications, Media and Culture's extensive links with the media industry, and draws on a range of related disciplines that range from media studies and economics to marketing and business studies. You’ll also benefit from fieldtrips, including a visit to the state-of-the-art broadcast facilities at BBC Pacific Quay, the V&A Dundee and CodeBase Stirling.

You’ll also have the opportunity to hear from industry professionals. For example, in 2021 we had speakers from all parts of the media industries and creative sector including Editor of the Sunday National, Former editor of The Scotsman, Head of Business Multiplatform Productions, BBC Scotland, Director and Independent Creative Producer for LeithLate, Director of Crowdfunding and Communications specialists Paved with Gold. Guest lectures have also been delivered from policymakers from the British Council; Ofcom and PACT.

On core modules in 2021, students also had the opportunity to deliver projects for real-world media sector clients including a film festival based in Calgary, a book publisher based in Vancouver, a female empowerment focused podcasting company based in Los Angeles and an entrepreneurial web app developer based in Ontario.

Top reasons to study with us

Flexible learning

If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.

Research overview

University of Stirling Communication, Cultural and Media Studies research was ranked first in Scotland for research impact in the most recent Research Excellence Framework (REF 2014), with 70% of our research classed as 'world-leading' or 'internationally excellent'. The Stirling Media Research Institute (SMRI) enjoys an international reputation for the quality of its work, regularly attracting a diverse array of international visitors. The SMRI has a purpose-built research facility for the use of its members. Current research is focused on:

  • Cultural and Creative Industries
  • Film and Television
  • Journalism
  • Media and Communications Policy
  • Public Relations
  • Sport Media
  • Digital Media
  • Media Archives and Cultural Memory

Entry requirements

Academic requirements

A minimum of a second class Honours degree (2:1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate work experience are encouraged to apply.

Media Managers come from a wide range of backgrounds, and the profession is keen to encourage applicants from the arts, humanities, business, sciences, and the social sciences. Applications are welcomed from applicants from the broadest range of disciplines.

Other routes of entry

If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.

Explore INTO Stirling programmes to see the pathway and pre-masters routes available for this course and others at the University of Stirling.

English language requirements

Due to disruption in English Language testing caused by COVID-19, we are accepting alternative English Language tests (including online English Language Tests).

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS Indicator 6.0 with a minimum of 5.5 in each sub-skill 
  • Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
  • Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
  • Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
  • IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
  • IBT TOEFL Special Home Edition Test 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
  • Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
  • Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
  • Duolingo 95 overall with a minimum of 90 in all sub-skills
  • LanguageCert International ESOL B2 Communicator - High Pass overall with minimum 25 in each sub-skill

Last updated: 20 December 2021

If you are from India, Bangladesh, Ghana or Nigeria please also check your country/region specific page for any additional, or changes to, English language requirements.

For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements.

Pre-sessional English language courses

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

Find out more about our pre-sessional English language courses.

Course details

The MSc Media Management consists of a taught course taking place over two 15-week semesters, followed by a dissertation. The taught course involves postgraduate modules offered by, or in collaboration with, the Faculty of Arts and Humanities and the Stirling Management School. You’ll take two core modules and one elective module each semester, making for a total of six taught modules across the year.


This course is available to start in September 2022; we no longer offer a February intake for this course.


The module information below provides an example of the types of course module you may study. The details listed are for the current academic year (September 2021). Modules and start dates are regularly reviewed and may be subject to change in future years.

Course Details


You’ll be taught through a combination of lectures, seminars, workshops and tutorials. We also have guest speakers who are usually experienced practitioners from the media industry able to provide a strategic or practical insight into current management issues.


Modules are assessed by a combination of coursework including essays, business simulation activities and presentations.

Classroom hours

The timetable below is a typical example, but your own timetable may be different.


MMAPP10:  Global Creative Industries

Lectures – Mon: 11.00-12.00

Seminars – Mon: 12.00-13.00

MMAPP12:  Mass Media Research Methods 

Lectures – Fri: 12.00–14.00

Seminars – Fri: 14.00–15.00

MMAPP17 Human Information Behaviour

Lectures - Wed: 11.00-12.00

Seminars - Wed: 12.00-13.00

or: FMSPP23 The Business of Television


MMAPP14:  Media Regulation and Policy

Lectures – Mon: 11.00-12.00

Seminars – Mon: 12.00-13.00

MMAPP16:  Digital Culture for Media Managers

Lectures – Thur: 10.00-11.00

Seminars – Thur: 11.00-12.00

PCMPPX3 Advertising 

Lectures – Wed: 09.00-10.00

Workshop – Thur: 14.00-16.00

or:  IBUP003 Business in Europe and The Competing Economies

or: PREPP84 Health Communication

Please note this is an illustrative timetable, and not the timetable for the next academic year.

Course director

Key staff

The course has been strengthened with the appointment of new, dedicated staff and the development of new modules. It continually evolves to keep up with the changing media world.

Ask an expert

Dr Katherine Champion Lecturer in Media and Communications

Course Director, Dr Katherine Champion, a specialist in Media and Communications, explains how studying at Stirling can enhance your career prospects.

Ask an expert in media, culture and communications

Fees and funding

Fees and costs

  2021/22 2022/23
Students from the UK£7,700£8,200
Students from the Republic of Ireland£7,700£8,200
Overseas (non-EU) students£18,645£19,145
European Union students£18,645£19,145

Students from the UK

Course fees

Fees shown are for a full-time, one-year Masters course.

If you need to extend your period of study or repeat study, you will be liable for additional fees.

If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

Students from the Republic of Ireland

Course fees

Fees shown are for a full-time, one-year Masters course.

If you need to extend your period of study or repeat study, you will be liable for additional fees.

If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

European Union students

EU Postgraduate Scholarship

Eligible EU students will automatically receive our EU Postgraduate Scholarship, which provides a 40% fee discount on full-time postgraduate degrees at the University of Stirling.

Course fees

Fees shown are for a full-time, one-year Masters course.

If you need to extend your period of study, you will be liable for additional fees.

If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

Overseas students (non-EU)

We offer a range of funding options for overseas students.

Course fees

Fees shown are for a full-time, one-year Masters course.

If you need to extend your period of study, you may be liable for additional fees.

If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.

For more information on courses invoiced on an annual fee basis, please read our tuition fee policy.

Postgraduate tuition fee loans

This course is eligible for a postgraduate tuition fee loan from one of the UK’s governments. See the section, below, for more details.

Additional costs

There are some instances where additional fees may apply. Depending on your chosen course, you may need to pay additional costs, for example for field trips. Learn more about additional fees.

Scholarships and funding

Postgraduate tuition fee loans

Scottish students may be eligible to apply to the Students Award Agency for Scotland (SAAS) for loans of up to £10,000 to cover tuition fees and associated living costs.

English students can apply for a loan of up to £11,570 each year as part of the Postgraduate Masters Loan Scheme.

Welsh students can apply for financial support of up to £18,025 as a combination of grant and loan from Student Finance Wales.

Northern Irish students can apply for a postgraduate tuition fee loan of up to £5,500 from Student Finance NI.

If you have the talent, ability and drive to study with us, we want to make sure you make the most of the opportunity – regardless of your financial circumstances.

Learn more about available funding opportunities or use our scholarship finder to explore our range of scholarships.

Cost of living

If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

European Union and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

Find out about the cost of living for students at Stirling

Payment options

We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay

After you graduate

You will leave this course with a range of practical skills and attributes that are widely sought after by employers. Our graduates are located throughout the world, and have gone on to establish successful careers across a wide range of organisations and roles, both in media and in other fields.


MSc Media Management graduates who have entered into employment over the past two years are currently working as:

  • Editor-in-Chief
  • Reputation Executive
  • Social Media Researcher
  • Communications Executive
  • Lecturer
  • Online Marketer

Some of the organisations they work for include:

  • BBC Worldwide
  • Channel 4
  • China Radio HIT FM
  • Vodafone Greece
  • Radio One India (A Midday/BBC Joint Venture)
  • MTV
  • Asia Reach Media
  • McCann Universal Media

You don’t necessarily need to progress into a career in the media industry. A Media Management degree is a solid foundation upon which to base a career in a variety of different fields - as shown by some of the potentially less obvious roles that our Media Management graduates are currently working as:

  • Area Manager
  • Regional Sales Director
  • In-house Lawyer
  • Head of Finance

96% of our postgraduate leavers are in employment or further study within fifteen months of graduating (Graduate Outcomes Survey 2020, HESA).

Testimonial quotes

There are facilities to help you to get jobs, work on your CV and even seek financial assistance. The first time I borrowed books, I felt like I was shoplifting, you can log the books that you borrow on your own. What's more, a lot of the reading material is digitised so that you can stay home and study.

There are also, many places in the city where you can get cheap winter clothing. Students are encouraged in varied interests, elections, fairs and many societies to join. In just six months, I have already been to Glasgow, Edinburgh, the Isle of Cumbrae and the Isle of Sky. So it's not all books!

The lecturers in my experience have all been knowledgeable, encouraging and open. I have found that they truly care that you succeed. What an adventure!”

Sharon Ali Aziz
MSc Media Management 2016/17

Employability skills

We offer a comprehensive employability and skills programme to help you maximise your time at university and develop the graduate attributes required by employers. We have a dedicated Faculty Employability and Skills Officer. There's also our Career and Employability Service who work in partnership with academic staff to ensure you get the best out of your University experience and are given the right opportunities to make you ready for the world of work.

You'll have access to advice, information and career opportunities not only in the UK, but worldwide..

What skills can you develop through this course?

As you progress through your Media Management degree, you’ll develop a wide range of practical skills and attributes that are actively sought after by prospective employers. These include:

  • Media industry awareness
    Through case study analysis, guest lectures and site visits to media organisations, you’ll gain an understanding of what’s going on in the media sector and rapid developments in other digitally related industries.
  • Written and oral communication
    Media management involves communication with various stakeholders – both internally and externally. Our course develops your abilities to communicate through various essays, reports, presentations and online activities.

  • Team working
    Group work is an essential part of your Media Management degree, with both management and communications modules simulate real-life scenarios in business and marketing communications.
  • Research and analysis
    You’ll be given the opportunity to develop your own research skills to carry out both small-scale and larger research projects, including your dissertation.

  • Time management
    You’ll learn how to manage your time more effectively through active involvement in group projects, as well as by successfully juggling your weekly workload in order to meet your (sometimes conflicting) deadlines for coursework.

  • Self-confidence
    The media industry needs confident self-starters, and your active participation in the course and our wider postgraduate community will build your personal confidence and professional prospects.

Companies we work with

The Division of Communications, Media and Culture actively supports and encourages its staff and students to engage with a wider audience for its research. We've contributed to the work of:

  • policy fora
  • funded research for government agencies
  • collaborative work with NGO’s
  • engagement with the trade associations, unions and institutes of communications
  • media and culture professionals
  • active dialogue and contributions to media organisations across the spectrum of broadcasting
  • the press, film and the Internet
  • professional contributions to charities and pressure groups in relation to public media issues and policies
  • a range of cultural heritage activities at national and international film festivals and exhibitions

Students will meet media professionals through talks and site visits, and will have the opportunity to focus aspects of their assessment on the needs of media organisations. Staff maintain good relationships with former graduates now working in the media, including organisations such as the BBC, Channel 4, MTV, China Radio HIT FM, Vodafone Greece and Radio One India (A Midday/BBC Joint Venture).

What our students said

Jing Zhang
Jing Zhang
MSc Media Management
I chose to study at the University of Stirling because of its great reputation. Now I’m working in Germany as a Business Developer and a Media Specialist.
Read Jing's story
Faith  Adesuwa Idialu
Faith Adesuwa Idialu
MSc Media Management
The Media Management course has set me up with confidence for my career. My favourite part was the series of guest lectures throughout the year.
Read Faith's story

Changes at Stirling

Find out about important changes including how you'll be taught, start dates and how we're making campus safer.

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