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University of Stirling


Dr Seda Erdem

Senior Lecturer

Economics University of Stirling, Stirling, FK9 4LA

Dr Seda Erdem

Contact details

ORCID ORCHID 0000-0002-4296-5834

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About me

Seda Erdem is a senior lecturer in applied economics and the Research Coordinator of the Economics Division. She is also a member of Stirling Behavioural Science Centre. Previously, she was a research fellow at the Department of Health Sciences, University of York.Seda had her MSc in Resource Economics from the University of Massachusetts in Amherst, USA. She studied industrial organisation, food safety economics, risks and decision-making models. She then moved to Manchester, the UK to complete her PhD in Economics. Her research focussed on eliciting preferences using stated preference techniques in the context of food safety. She then moved to the University of York to be a part of a research group studying public preferences for health service innovations and decision-making between various innovation options. Since then she has involved in many research projects focussing on eliciting individual's preferences and choices, perceptions, and decision-making in various contexts in the fields of food, health, and marketing. Her research combines ideas from economics and behavioural science and utilizes techniques from both disciplines. Seda's another interest includes designing surveys and advancing the survey methodology.


National Institute for Health Research CLAHRC Research Capability Fund

Investigates the role of innovative preference elicitation in the arena of primary care and clinical commissioning.

National Institute for Health Research (NIHR) CLAHRC Research Dissemination Fund, UK .

Best PechaKucha Presentation

RATE Nomination

SIRE Activity Grant
Scottish Institute for Research in Economics

SIRE Early Career Engagement Grant
Scottish Institute for Research in Economics

Stirling Management School's Seed Fund

Divisional / Faculty Contribution

Divisional Research Coordinator


External Examiner for PhD Theses

Professional Career

Expert Member of the Social Science Advisory Committee of the UK’s Food Standards Agency

Supervision of Research Assistants

Supervisor for research assistants

University Contribution

Member of General University Ethics Panel

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