I am an associate professor in applied economics and the Postgraduate Research Director of Stirling Management School. I am also a member of Stirling Behavioural Science Centre and Applied Choice Research Group, and a steering group member of the University of Stirling's two research programmes: the Global Food Security Research Programme and the Health and Behavioural Research Programme. Outside academia, I serve as an expert member of the Social Science Research Committee of the UK's Food Standards Agency, a non-ministerial government department of the UK to support decisions about public health at policy-level.
I obtained my MSc in Resource Economics from the University of Massachusetts in Amherst, USA. I studied industrial organisation, food safety economics, risks and decision-making models. I then completed my PhD in Economics at the University of Manchester, UK. My research focused on eliciting preferences using stated preference techniques in the context of food safety. I then moved to the University of York to join an interdisciplinary research group studying public preferences for health service innovations and decision-making between various innovation options. Since coming to Stirling, I have continued to involve in many research projects focusing on eliciting individual's preferences and choices, perceptions, and decision-making in various contexts in the fields of food, health, and marketing. My research combines ideas from economics and behavioural science and utilises techniques from both disciplines. Other interests include designing surveys and advancing the survey methodology.
National Institute for Health Research CLAHRC Research Capability Fund
Investigates the role of innovative preference elicitation in the arena of primary care and clinical commissioning.
National Institute for Health Research (NIHR) CLAHRC Research Dissemination Fund, UK .
Best PechaKucha Presentation
RATE Nomination
SIRE Activity Grant
Scottish Institute for Research in Economics
SIRE Early Career Engagement Grant
Scottish Institute for Research in Economics
Stirling Management School's Seed Fund
Divisional Research Coordinator
Postgraduate Research Director
External Examiner for PhD Theses
Expert Member of the Social Science Advisory Committee of the UK’s Food Standards Agency
Supervisor for research assistants
Member of General University Ethics Panel
My research interests broadly include applied microeconomics, public health economics, behavioural economics and food and resource economics. More specifically, I am interested in consumer choice behaviour, decision-making and eliciting preferences in the fields of health, food and marketing. Further areas of research focus on consumers’ perception of risks, trust in institutions, responsibility for food safety, and designing risk communication strategies.
I have a particular interest in exploring methodological and econometric aspects associated with discrete choice and best-worst scaling methods. My work has focused on issues in these methods, such as preference heterogeneity and decision heuristics (e.g., attribute non-attendance, elimination and selection by aspect behaviours). Other research topics of interest include survey design and methodologies.
See www.sedaerdem.com for more details including publications and presentations.
Follow @erdem_econ
Exploring and quantifying preferences towards self-management support interventions: a mixed methods survey among individuals with long term health conditions
PI: Dr Seda Erdem
Funded by: The Health Foundation
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Pregnant Women, risks associated with delivery in remote and rural hospitals: designing qualitative and quantitative questionnaires and analysing data
PI: Dr Seda Erdem
Funded by: NHS Highland
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Best Worst Scaling Methods
PI: Dr Seda Erdem
Funded by: University of Aberdeen
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A feasibility study on the use of nutrition labelling using an integrated approach in real-world setting
PI: Dr Seda Erdem
Funded by: Scottish Funding Council
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Exploring and quantifying preferences towards self-management support interventions: a mixed-methods survey among individuals with long term health conditions
PI: Dr Seda Erdem
Funded by: The Health Foundation
–
Article
Gc VS, Iglesias CP, Erdem S, Hassan L, Peek N & Manca A (2022) Using discrete choice experiments to elicit preferences for digital wearable health technology for self-management of chronic kidney disease. International Journal of Technology Assessment in Health Care, 38 (1), Art. No.: e77. https://doi.org/10.1017/S0266462322003233
Article
The Perception of Women in Rural and Remote Scotland About Intrapartum Care: A Qualitative Study
Watson V, Bryers H, Krucien N, Erdem S, Burnside M & van Woerden HC (2022) The Perception of Women in Rural and Remote Scotland About Intrapartum Care: A Qualitative Study. Patient. https://doi.org/10.1007/s40271-022-00608-5
Article
Can traffic light labelling nudge heuristical decision processes?
Erdem S & Campbell D (2022) Can traffic light labelling nudge heuristical decision processes?. Journal of Behavioral Economics for Policy. https://sabeconomics.org/wordpress/wp-content/uploads/JBEP-6-1-4.pdf
Article
Measuring Time Preferences Using Stated Credit Repayment Choices
Li H, Campbell D & Erdem S (2022) Measuring Time Preferences Using Stated Credit Repayment Choices. Journal of Quantitative Economics, 20 (1), pp. 43-67. https://doi.org/10.1007/s40953-021-00283-7
Article
People's preferences for self-management support
Iglesias Urrutia CP, Erdem S, Birks YF, Taylor SJC, Richardson G, Bower P, van den Berg B & Manca A (2022) People's preferences for self-management support. Health Services Research, 57 (1), pp. 91-101. https://doi.org/10.1111/1475-6773.13635
Article
Erdem S (2021) Investigating the Effect of Restaurant Menu Labelling on Consumer Food Choices Using a Field Experiment. British Food Journal. https://doi.org/10.1108/BFJ-04-2021-0432
Article
A comparison of visual versus non-visual representations of costs in financial decision-making
Erdem S, Li H & Campbell D A comparison of visual versus non-visual representations of costs in financial decision-making. Economics.
Meeting Abstract
Gc VS, Iglesias CP, Erdem S, Hassan L & Manca A (2021) PUK21 Patients’ Preferences for a Wearable Digital Health Technology to Support Self-Management of Chronic Kidney Disease. Value in Health, 24 (Supplement 1), Art. No.: S237. https://doi.org/10.1016/j.jval.2021.04.1189
Article
McCabe S & Erdem S (2021) The influence of mortality reminders on cultural in-group versus out-group takeaway food safety perceptions during the COVID-19 pandemic. Journal of Applied Social Psychology, 51 (4), pp. 363-369. https://doi.org/10.1111/jasp.12740
Policy Document
Scottish people's priorities and preferences for food safety information
Erdem S, Radu M & Moore M (2019) Scottish people's priorities and preferences for food safety information. University of Stirling. Stirling. https://www.stir.ac.uk/research/public-policy-hub/policy-briefings/
Article
Including opt-out options in discrete choice experiments: issues to consider
Campbell D & Erdem S (2019) Including opt-out options in discrete choice experiments: issues to consider. Patient, 12 (1), pp. 1-14. https://doi.org/10.1007/s40271-018-0324-6
Lecture
Effect of front of pack labelling nudges on consumers' food choices and decision-making
Erdem S (2018) Effect of front of pack labelling nudges on consumers' food choices and decision-making (Presentation) The Foundations of Utility and Risk (FUR) Conference 2018, York, UK, 25.06.2018-28.06.2018.
Article
Who do UK consumers trust for information about nanotechnology?
Erdem S (2018) Who do UK consumers trust for information about nanotechnology?. Food Policy, 77, pp. 133-142. https://doi.org/10.1016/j.foodpol.2018.04.008
Speech
Erdem S (2018) Do food labels influence our choices and the way we make decisions? Evidence from food choice experiments. Food and Consumers: Current Issues and Future Directions, University of Kent, 06.04.2018-06.04.2018.
Article
Erdem S & Campbell D (2017) Preferences for public involvement in health service decisions: a comparison between best-worst scaling and trio-wise stated preference elicitation techniques. The European Journal of Health Economics, 18 (9), pp. 1107-1123. https://doi.org/10.1007/s10198-016-0856-4
Conference Paper (unpublished)
Eliciting Trust in Information Sources for Nanotechnology
Erdem S (2016) Eliciting Trust in Information Sources for Nanotechnology. The Agricultural & Applied Economics Association Annual Meeting 2016, Boston, USA, 31.07.2016-02.08.2019. https://www.aaea.org/meetings/2016-aaea-annual-meeting/
Conference Paper (unpublished)
Erdem S (2016) The Effect of Front-of-Pack Nutrition Labelling on Consumers’ Food Choices and Decision-Making: Merging Discrete Choice Experiments with Eye-Tracking. The Agricultural & Applied Economics Association Annual Meeting 2016, Boston, USA, 31.07.2016-02.08.2016. https://www.aaea.org/meetings/2016-aaea-annual-meeting/
Newspaper Article
Nanotechnology could make our food tastier and healthier – but can we stomach it?
Erdem S (2016) Nanotechnology could make our food tastier and healthier – but can we stomach it?. The Conversation. 22.06.2016. https://theconversation.com/nanotechnology-could-make-our-food-tastier-and-healthier-but-can-we-stomach-it-60349
Article
Accounting for attribute-level non-attendance in a health choice experiment: does it matter?
Erdem S, Campbell D & Hole AR (2015) Accounting for attribute-level non-attendance in a health choice experiment: does it matter?. Health Economics, 24 (7), pp. 773-789. https://doi.org/10.1002/hec.3059
Article
Consumers’ preferences for nanotechnology in food packaging: a discrete choice experiment
Erdem S (2015) Consumers’ preferences for nanotechnology in food packaging: a discrete choice experiment. Journal of Agricultural Economics, 66 (2), pp. 259-279. https://doi.org/10.1111/1477-9552.12088
Article
Position Bias in Best-Worst Scaling Surveys: A Case Study on Trust in Institutions
Campbell D & Erdem S (2015) Position Bias in Best-Worst Scaling Surveys: A Case Study on Trust in Institutions. American Journal of Agricultural Economics, 97 (2), pp. 526-545. https://doi.org/10.1093/ajae/aau112
Article
Erdem S, Campbell D & Thompson C (2014) Elimination and selection by aspects in health choice experiments: Prioritising health service innovations. Journal of Health Economics, 38, pp. 10-22. https://doi.org/10.1016/j.jhealeco.2014.06.012
Article
Erdem S & Thompson C (2014) Prioritising Health Service Innovation Investments Using Public Preferences: A Discrete Choice Experiment. BMC Health Services Research, 14, Art. No.: 360. https://doi.org/10.1186/1472-6963-14-360
Article
Investigating heterogeneity in the characterization of risks using best worst scaling
Erdem S & Rigby D (2013) Investigating heterogeneity in the characterization of risks using best worst scaling. Risk Analysis, 33 (9), pp. 1728-1748. https://doi.org/10.1111/risa.12012
Article
Using best-worst scaling to explore perceptions of relative responsibility for ensuring food safety
Erdem S, Rigby D & Wossink A (2012) Using best-worst scaling to explore perceptions of relative responsibility for ensuring food safety. Food Policy, 37 (6), pp. 661-670. https://doi.org/10.1016/j.foodpol.2012.07.010
Technical Report
Erdem S & Thompson C (2012) Public preferences for health service innovations: the evidence from a conjoint analysis: A report for the UK's National Health Service Foundation Trust. National Health Service Foundation Trust.
Currently I am teaching an online and a face-to-face Statistics module to masters students.
Lecturing on a number of UG and TPG courses
