I am an associate professor in applied economics and the Postgraduate Research Director of Stirling Management School. I am also a member of Stirling Behavioural Science Centre and Applied Choice Research Group, and a steering group member of the University of Stirling's two research programmes: the Global Food Security Research Programme and the Health and Behavioural Research Programme. Outside academia, I serve as an expert member of the Social Science Research Committee of the UK's Food Standards Agency, a non-ministerial government department of the UK to support decisions about public health at policy-level.
I obtained my MSc in Resource Economics from the University of Massachusetts in Amherst, USA. I studied industrial organisation, food safety economics, risks and decision-making models. I then completed my PhD in Economics at the University of Manchester, UK. My research focused on eliciting preferences using stated preference techniques in the context of food safety. I then moved to the University of York to join an interdisciplinary research group studying public preferences for health service innovations and decision-making between various innovation options. Since coming to Stirling, I have continued to involve in many research projects focusing on eliciting individual's preferences and choices, perceptions, and decision-making in various contexts in the fields of food, health, and marketing. My research combines ideas from economics and behavioural science and utilises techniques from both disciplines. Other interests include designing surveys and advancing the survey methodology.
National Institute for Health Research CLAHRC Research Capability Fund
Investigates the role of innovative preference elicitation in the arena of primary care and clinical commissioning.
National Institute for Health Research (NIHR) CLAHRC Research Dissemination Fund, UK .
Best PechaKucha Presentation
SIRE Activity Grant Scottish Institute for Research in Economics
SIRE Early Career Engagement Grant Scottish Institute for Research in Economics
Stirling Management School's Seed Fund
Divisional / Faculty Contribution
Divisional Research Coordinator
Postgraduate Research Director
External Examiner for PhD Theses
Expert Member of the Social Science Advisory Committee of the UK’s Food Standards Agency
My research interests broadly include applied microeconomics, public health economics, behavioural economics and food and resource economics. More specifically, I am interested in consumer choice behaviour, decision-making and eliciting preferences in the fields of health, food and marketing. Further areas of research focus on consumers’ perception of risks, trust in institutions, responsibility for food safety, and designing risk communication strategies.
I have a particular interest in exploring methodological and econometric aspects associated with discrete choice and best-worst scaling methods. My work has focused on issues in these methods, such as preference heterogeneity and decision heuristics (e.g., attribute non-attendance, elimination and selection by aspect behaviours). Other research topics of interest include survey design and methodologies.
See www.sedaerdem.com for more details including publications and presentations.
McCabe S & Erdem S (2021) The influence of mortality reminders on cultural in-group versus out-group takeaway food safety perceptions during the COVID-19 pandemic. Journal of Applied Social Psychology, 51 (4), pp. 363-369. https://doi.org/10.1111/jasp.12740
Iglesias Urrutia CP, Erdem S, Birks YF, Taylor SJC, Richardson G, Bower P, van den Berg B & Manca A (2021) People's preferences for self-management support. Health Services Research. https://doi.org/10.1111/1475-6773.13635
Erdem S, Radu M & Moore M (2019) Scottish people's priorities and preferences for food safety information. University of Stirling. Stirling. https://www.stir.ac.uk/research/public-policy-hub/policy-briefings/
Erdem S (2018) Do food labels influence our choices and the way we make decisions? Evidence from food choice experiments. Food and Consumers: Current Issues and Future Directions, 06.04.2018-06.04.2018.
Erdem S & Campbell D (2017) Preferences for public involvement in health service decisions: a comparison between best-worst scaling and trio-wise stated preference elicitation techniques. The European Journal of Health Economics, 18 (9), pp. 1107-1123. https://doi.org/10.1007/s10198-016-0856-4
Erdem S (2016) Nanotechnology could make our food tastier and healthier – but can we stomach it?. The Conversation. 22.06.2016. https://theconversation.com/nanotechnology-could-make-our-food-tastier-and-healthier-but-can-we-stomach-it-60349
Erdem S, Campbell D & Hole AR (2015) Accounting for attribute-level non-attendance in a health choice experiment: does it matter?. Health Economics, 24 (7), pp. 773-789. https://doi.org/10.1002/hec.3059
Erdem S (2015) Consumers’ preferences for nanotechnology in food packaging: a discrete choice experiment. Journal of Agricultural Economics, 66 (2), pp. 259-279. https://doi.org/10.1111/1477-9552.12088
Campbell D & Erdem S (2015) Position Bias in Best-Worst Scaling Surveys: A Case Study on Trust in Institutions. American Journal of Agricultural Economics, 97 (2), pp. 526-545. https://doi.org/10.1093/ajae/aau112
Erdem S, Campbell D & Thompson C (2014) Elimination and selection by aspects in health choice experiments: Prioritising health service innovations. Journal of Health Economics, 38, pp. 10-22. https://doi.org/10.1016/j.jhealeco.2014.06.012
Erdem S & Thompson C (2014) Prioritising Health Service Innovation Investments Using Public Preferences: A Discrete Choice Experiment. BMC Health Services Research, 14, Art. No.: 360. https://doi.org/10.1186/1472-6963-14-360
Erdem S & Thompson C (2012) Public preferences for health service innovations: the evidence from a conjoint analysis: A report for the UK's National Health Service Foundation Trust. National Health Service Foundation Trust.
Erdem S, Rigby D & Wossink A (2012) Using best-worst scaling to explore perceptions of relative responsibility for ensuring food safety. Food Policy, 37 (6), pp. 661-670. https://doi.org/10.1016/j.foodpol.2012.07.010