Professor Seda Erdem

Professor

Economics University of Stirling, Stirling, FK9 4LA

Professor Seda Erdem

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About me

About me

I am a professor specialising in applied economics and serving as the co-Head of the Economics Division at Stirling Management School. Additionally, I hold the position of Postgraduate Research Director within the school and am an active member of the Stirling Behavioural Science Centre. My involvement extends to the University of Stirling's two vital research initiatives: the Global Food Security Research Programme and the Health and Behavioural Research Programme.

Beyond academia, I contribute my expertise as a member of the Social Science Research Committee for the UK's Food Standards Agency. This non-ministerial government department plays a crucial role in shaping public health policies related to food.

My academic journey includes acquiring an MSc in Resource Economics from the University of Massachusetts in Amherst, USA. This period of study covered topics such as industrial organisation, food safety economics, and decision-making models. Subsequently, I completed my PhD in Economics at the University of Manchester, UK. My doctoral research revolved around the use of stated preference techniques to understand consumer preferences within the realm of food safety.

Transitioning to the University of York, I became part of an interdisciplinary research group focused on investigating public preferences regarding innovations in health services. This entailed making decisions among various innovative options. Upon joining the faculty at Stirling, my commitment to research remained steadfast, with a focus on uncovering individual preferences, decision-making processes, and perceptions in diverse contexts spanning food, health, and marketing. In my research, I synergize principles from both economics and behavioural science, employing methodologies from both disciplines. My interests also extend to enhancing survey designs and refining survey methodologies.

Award

National Institute for Health Research CLAHRC Research Capability Fund

Investigates the role of innovative preference elicitation in the arena of primary care and clinical commissioning.

National Institute for Health Research (NIHR) CLAHRC Research Dissemination Fund, UK .

Best PechaKucha Presentation

RATE Nomination

SIRE Activity Grant
Scottish Institute for Research in Economics

SIRE Early Career Engagement Grant
Scottish Institute for Research in Economics

Stirling Management School's Seed Fund


Divisional / Faculty Contribution

Divisional Research Coordinator

Joint Head of Division

Postgraduate Research Director


Examining

External Examiner for PhD Theses


Professional Career

Expert Member of the Social Science Advisory Committee of the UK’s Food Standards Agency


Supervision of Research Assistants

Supervisor for research assistants


University Contribution

Member of General University Ethics Panel


Research (5)

My research interests broadly include applied microeconomics, public health economics, behavioural economics and food and resource economics. More specifically, I delve into the intricacies of consumer choice behavior, decision-making processes, and the elicitation of preferences in domains like health, food, and marketing. I also examine aspects related to consumers' perception of risks, their trust in institutions, the concept of responsibility concerning food safety, and the crafting of effective risk communication strategies.

I have a particular interest in exploring methodological and econometric aspects associated with discrete choice and best-worst scaling methods. My work has focused on issues in these methods, such as preference heterogeneity and decision heuristics (e.g., attribute non-attendance, elimination and selection by aspect behaviours). Alongside this, I am deeply intrigued by the realm of survey design and methodologies, which serves as an additional avenue of my research interests.

See www.sedaerdem.com for more details including publications and presentations.

Follow @erdem_econ

Projects

Exploring and quantifying preferences towards self-management support interventions: a mixed methods survey among individuals with long term health conditions
PI: Professor Seda Erdem
Funded by: The Health Foundation

Pregnant Women, risks associated with delivery in remote and rural hospitals: designing qualitative and quantitative questionnaires and analysing data
PI: Professor Seda Erdem
Funded by: NHS Highland

Best Worst Scaling Methods
PI: Professor Seda Erdem
Funded by: University of Aberdeen

A feasibility study on the use of nutrition labelling using an integrated approach in real-world setting
PI: Professor Seda Erdem
Funded by: Scottish Funding Council

Exploring and quantifying preferences towards self-management support interventions: a mixed-methods survey among individuals with long term health conditions
PI: Professor Seda Erdem
Funded by: The Health Foundation

Outputs (26)

Outputs

Article

Gc 3S, Iglesias CP, Erdem S, Hassan L, Peek N & Manca A (2022) Using discrete choice experiments to elicit preferences for digital wearable health technology for self-management of chronic kidney disease. International Journal of Technology Assessment in Health Care, 38 (1), Art. No.: e77. https://doi.org/10.1017/S0266462322003233


Conference Paper (unpublished)

Erdem S (2016) Eliciting Trust in Information Sources for Nanotechnology. The Agricultural & Applied Economics Association Annual Meeting 2016, Boston, USA, 31.07.2016-02.08.2019. https://www.aaea.org/meetings/2016-aaea-annual-meeting/


Conference Paper (unpublished)

Erdem S (2016) The Effect of Front-of-Pack Nutrition Labelling on Consumers’ Food Choices and Decision-Making: Merging Discrete Choice Experiments with Eye-Tracking. The Agricultural & Applied Economics Association Annual Meeting 2016, Boston, USA, 31.07.2016-02.08.2016. https://www.aaea.org/meetings/2016-aaea-annual-meeting/


Teaching

Teaching

I have taught a number of economics modules. Currently I am teaching an online and a face-to-face Statistics module to masters students.

Teaching

Lecturing on a number of UG and TPG courses