Dr Seda Erdem

Associate Professor

Economics University of Stirling, Stirling, FK9 4LA

Dr Seda Erdem

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About me

I am an associate professor in applied economics and the Postgraduate Research Director of Stirling Management School. I am also a member of Stirling Behavioural Science Centre and Applied Choice Research Group, and a steering group member of the University of Stirling's two research programmes: the Global Food Security Research Programme and the Health and Behavioural Research Programme. Outside academia, I serve as an expert member of the Social Science Research Committee of the UK's Food Standards Agency, a non-ministerial government department of the UK to support decisions about public health at policy-level.

I obtained my MSc in Resource Economics from the University of Massachusetts in Amherst, USA. I studied industrial organisation, food safety economics, risks and decision-making models. I then completed my PhD in Economics at the University of Manchester, UK. My research focused on eliciting preferences using stated preference techniques in the context of food safety. I then moved to the University of York to join an interdisciplinary research group studying public preferences for health service innovations and decision-making between various innovation options. Since coming to Stirling, I have continued to involve in many research projects focusing on eliciting individual's preferences and choices, perceptions, and decision-making in various contexts in the fields of food, health, and marketing. My research combines ideas from economics and behavioural science and utilises techniques from both disciplines. Other interests include designing surveys and advancing the survey methodology.


National Institute for Health Research CLAHRC Research Capability Fund

Investigates the role of innovative preference elicitation in the arena of primary care and clinical commissioning.

National Institute for Health Research (NIHR) CLAHRC Research Dissemination Fund, UK .

Best PechaKucha Presentation

RATE Nomination

SIRE Activity Grant
Scottish Institute for Research in Economics

SIRE Early Career Engagement Grant
Scottish Institute for Research in Economics

Stirling Management School's Seed Fund

Divisional / Faculty Contribution

Divisional Research Coordinator

Postgraduate Research Director


External Examiner for PhD Theses

Professional Career

Expert Member of the Social Science Advisory Committee of the UK’s Food Standards Agency

Supervision of Research Assistants

Supervisor for research assistants

University Contribution

Member of General University Ethics Panel