Skip header navigation

University of Stirling


Dr Seda Erdem

Associate Professor

Economics University of Stirling, Stirling, FK9 4LA

Dr Seda Erdem

Contact details

ORCID ORCHID 0000-0002-4296-5834

Share a link

About me

Seda Erdem is an associate professor in applied economics and the Postgraduate Research Director of Stirling Management School. She is also a member of Stirling Behavioural Science Centre and Applied Choice Research Group, and a steering group member of the University's two research programmes: the Global Food Security Research Programme and the Health and Behavioural Research Programme. She is also an expert member of the Social Science Research Committee of the UK's Food Standards Agency, a non-ministerial government department of the UK to support decisions about public health at policy-level.

Seda had her MSc in Resource Economics from the University of Massachusetts in Amherst, USA. She studied industrial organisation, food safety economics, risks and decision-making models. She then moved to Manchester to complete her PhD in Economics. Her research focused on eliciting preferences using stated preference techniques in the context of food safety. She then moved to the University of York to be a part of a research group studying public preferences for health service innovations and decision-making between various innovation options. Since then she has involved in many research projects focusing on eliciting individual's preferences and choices, perceptions, and decision-making in various contexts in the fields of food, health, and marketing. Her research combines ideas from economics and behavioural science and utilises techniques from both disciplines. Seda's another interest includes designing surveys and advancing the survey methodology.


National Institute for Health Research CLAHRC Research Capability Fund

Investigates the role of innovative preference elicitation in the arena of primary care and clinical commissioning.

National Institute for Health Research (NIHR) CLAHRC Research Dissemination Fund, UK .

Best PechaKucha Presentation

RATE Nomination

SIRE Activity Grant
Scottish Institute for Research in Economics

SIRE Early Career Engagement Grant
Scottish Institute for Research in Economics

Stirling Management School's Seed Fund

Divisional / Faculty Contribution

Divisional Research Coordinator

Postgraduate Research Director


External Examiner for PhD Theses

Professional Career

Expert Member of the Social Science Advisory Committee of the UK’s Food Standards Agency

Supervision of Research Assistants

Supervisor for research assistants

University Contribution

Member of General University Ethics Panel

Scroll back to the top