I joined the University of Stirling in January 2018. Prior to that I studied at Durham University to complete a Marketing MA in 2009 and PhD in 2014. My PhD thesis focussed on the motivations of repetitive technology use by older adults and led me to undertake a KTP in the adoption of digital technology by NHS patients. The KTP was based at the University of Salford in collaboration with Dynamic Health Systems. In 2016 I returned to Durham University Business School as a research associate, to work on a further Innovate UK funded project, which was in collaboration with IBM, P&G and Kantar. The project explored consumer behaviour related to brand and product switching in FMCGs. I am now working on producing outputs from my previous projects alongside keeping my eyes peeled for further research funding.