Professor Iain MacRury

Professor in Comms., Media and Culture

Communications, Media and Culture Stirling

Professor Iain MacRury

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Outputs

Book Chapter

MacRury I (2021) Taking the biscuit: Exploring influencers, advertising, and regulation. In: Yesiloglu S & Costello J (eds.) Influencer Marketing: Building Brand Communities and Engagement. London: Routledge, pp. 250-270. https://www.routledge.com/Influencer-Marketing-Building-Brand-Communities-and-Engagement/Yesiloglu-Costello/p/book/9780367338688

Edited Book

Hardy J, MacRury I & Powell H (eds.) (2018) The Advertising Handbook, 4th ed. Media Practice. London: Routledge. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835

Book Chapter

MacRury I (2018) Advertising creativity. In: Hardy J, Powell H & MacRury I (eds.) The Advertising Handbook. 4th ed. Media Practice. Routledge, pp. 175-199. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835

Book Chapter

MacRury I (2018) What is an Advertising Agency in the Twenty-First Century?. In: Hardy J, Macrury I & Powell H (eds.) The Advertising Handbook. 4th ed. Media Practice. Routledge, pp. 16-43. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835

Other

MacRury I & Yates C (2018) Brexit and Empathy. ESRC Festival of Social Science 2018, Bournemouth, 10.11.2018-10.11.2018.

Book Chapter

MacRury I (2018) Liminal identities, an evolving field of work. In: Canter A (ed.) Fifteen Years, A Branded Content Story. Branded Content Marketing Association, pp. 96-102. https://www.thebcma.info/

Book Chapter

MacRury I (2016) Olympic legacy. In: Viehoff V & Poynter G (eds.) Mega-event cities: Urban legacies of global sports events. Abingdon: Routledge, pp. 23-32. https://www.routledge.com/Mega-event-Cities-Urban-Legacies-of-Global-Sports-Events-1st-Edition/Viehoff-Poynter/p/book/9781472440174

Book Chapter

MacRury I (2015) Paralympic branding. In: Poynter G, Viehoff V & Li Y (eds.) The London Olympics and Urban Development: The Mega-Event City. 1st ed. London, pp. 235-252. https://doi.org/10.4324/9781315758862

Book Review

MacRury I (2014) Book Review: New Dimensions of Doctor Who: Adventures in Space, Time and Television. London: IB Tauris. Hills, M.(ed)(2013). Review of: New Dimensions of Doctor Who: Adventures in Space, Time and Television. Hills, M. (ed), London: I B Tauris, 2013, 256pp. ISBN: 9781845118662. Media Education Research Journal (MERJ), 4 (2), pp. 86-91. http://merj.info/wp-content/uploads/2014/01/MERJ_4-2-Book-Reviews.pdf

Book Chapter

MacRury I (2013) Involving East London Communities: the evocative Olympic Games and the emergence of a prospective 'legacy'. In: Girginov V (ed.) Handbook of the London 2012 Olympic and Paralympic Games: Volume One: Making the Games. Routledge Handbooks. London: Routledge, pp. 147-160. https://www.routledge.com/Handbook-of-the-London-2012-Olympic-and-Paralympic-Games-Volume-One-Making/Girginov/p/book/9781138694507

Book Chapter

MacRury I (2013) Advertising. In: pp. 258-276.

Book Chapter

MacRury I (2013) Sponsorship, advertising and the Olympic Games. In: The Advertising Handbook. Routledge, pp. 141-159. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835

Edited Book

MacRury I (ed.) (2012) Advertising. Critical Concepts in Media and Cultural Studies. London: Routledge. https://www.routledge.com/Advertising/MacRury/p/book/9780415577113

Book Chapter

MacRury I, Poynter G & Calcutt A (2012) Introduction: A Fictitious Capital?. In: London After Recession: A Fictitious Capital?. Routledge, pp. 19-30. https://www.routledge.com/London-After-Recession-A-Fictitious-Capital/MacRury-Poynter/p/book/9781138278950; https://doi.org/10.4324/9781315592909-6

Book Review

MacRury I (2012) Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World’s Best Known Brand - and a Multibillion Dollar Global Franchise. Review of: Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand, Michael Payne, London: Praeger, 2006, 366 pp. ISBN: 9780275990305. International Journal of Advertising, 31 (4), pp. 923-924. https://doi.org/10.2501/ija-31-4-923-924

Edited Book

MacRury I & Poynter G (eds.) (2009) Olympic Cities: 2012 and the Remaking of London. Design and the Built Environment. London: Ashgate Publishing, Ltd. https://www.routledge.com/Olympic-Cities-2012-and-the-Remaking-of-London/MacRury-Poynter/p/book/9781138275492

Authored Book

MacRury I (2008) Advertising. Routledge. https://doi.org/10.4324/9780203493199

Consultancy Report

Poynter G, Blake A, MacRury I, Roberts E, Jaunky G & Berzins K (2007) A Lasting Legacy for London? [Assessing the legacy of the Olympic Games and Paralympic Games May 2007]. London Assembly. London. https://www.london.gov.uk/sites/default/files/gla_migrate_files_destination/archives/assembly-reports-econsd-lasting-legacy-uel-research.pdf

Authored Book

Richards B, MacRury I & Botterill J (2000) The Dynamics of Advertising. London: Routledge. https://www.routledge.com/The-Dynamics-of-Advertising/Botterill-MacRury-Richards/p/book/9789058230850

Edited Book

Nava M, Blake A, MacRury I & Richards B (eds.) (1997) Buy This Book: Studies in Advertising and Consumption. London: Routledge. https://www.routledge.com/Buy-This-Book-Studies-in-Advertising-and-Consumption/Nava-Blake-MacRury-Richards/p/book/9780415141321