Professor Iain MacRury

Professor in Comms., Media and Culture

Communications, Media and Culture Stirling

Professor Iain MacRury

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Outputs

Book Chapter

MacRury I (2021) Taking the biscuit: Exploring influencers, advertising, and regulation. In: Yesiloglu S & Costello J (eds.) Influencer Marketing: Building Brand Communities and Engagement. London: Routledge, pp. 250-270. https://www.routledge.com/Influencer-Marketing-Building-Brand-Communities-and-Engagement/Yesiloglu-Costello/p/book/9780367338688

Edited Book

Hardy J, MacRury I & Powell H (eds.) (2018) The Advertising Handbook, 4th ed. Media Practice. London: Routledge. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835

Book Chapter

MacRury I (2018) Advertising creativity. In: Hardy J, Powell H & MacRury I (eds.) The Advertising Handbook. 4th ed. Media Practice. Routledge, pp. 175-199. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835

Book Chapter

MacRury I (2018) What is an Advertising Agency in the Twenty-First Century?. In: Hardy J, Macrury I & Powell H (eds.) The Advertising Handbook. 4th ed. Media Practice. Routledge, pp. 16-43. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835

Other

MacRury I & Yates C (2018) Brexit and Empathy. ESRC Festival of Social Science 2018, Bournemouth, 10.11.2018-10.11.2018.

Book Chapter

MacRury I (2018) Liminal identities, an evolving field of work. In: Canter A (ed.) Fifteen Years, A Branded Content Story. Branded Content Marketing Association, pp. 96-102. https://www.thebcma.info/

Book Chapter

MacRury I (2016) Olympic legacy. In: Viehoff V & Poynter G (eds.) Mega-event cities: Urban legacies of global sports events. Abingdon: Routledge, pp. 23-32. https://www.routledge.com/Mega-event-Cities-Urban-Legacies-of-Global-Sports-Events-1st-Edition/Viehoff-Poynter/p/book/9781472440174

Book Chapter

MacRury I (2015) Paralympic branding. In: Poynter G, Viehoff V & Li Y (eds.) The London Olympics and Urban Development: The Mega-Event City. 1st ed. London: Taylor & Francis, pp. 235-252. https://doi.org/10.4324/9781315758862

Book Review

MacRury I (2014) Book Review: New Dimensions of Doctor Who: Adventures in Space, Time and Television. London: IB Tauris. Hills, M.(ed)(2013). Review of: New Dimensions of Doctor Who: Adventures in Space, Time and Television. Hills, M. (ed), London: I B Tauris, 2013, 256pp. ISBN: 9781845118662. Media Education Research Journal (MERJ), 4 (2), pp. 86-91. http://merj.info/wp-content/uploads/2014/01/MERJ_4-2-Book-Reviews.pdf

Book Chapter

MacRury I (2013) Involving East London Communities: the evocative Olympic Games and the emergence of a prospective 'legacy'. In: Girginov V (ed.) Handbook of the London 2012 Olympic and Paralympic Games: Volume One: Making the Games. Routledge Handbooks. London: Routledge, pp. 147-160. https://www.routledge.com/Handbook-of-the-London-2012-Olympic-and-Paralympic-Games-Volume-One-Making/Girginov/p/book/9781138694507

Edited Book

MacRury I (ed.) (2012) Advertising. Critical Concepts in Media and Cultural Studies. London: Routledge. https://www.routledge.com/Advertising/MacRury/p/book/9780415577113

Book Review

MacRury I (2012) Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World’s Best Known Brand - and a Multibillion Dollar Global Franchise. Review of: Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand, Michael Payne, London: Praeger, 2006, 366 pp. ISBN: 9780275990305. International Journal of Advertising, 31 (4), pp. 923-924. https://doi.org/10.2501/ija-31-4-923-924

Edited Book

MacRury I & Poynter G (eds.) (2009) Olympic Cities: 2012 and the Remaking of London. Design and the Built Environment. London: Ashgate Publishing, Ltd. https://www.routledge.com/Olympic-Cities-2012-and-the-Remaking-of-London/MacRury-Poynter/p/book/9781138275492

Book Chapter

MacRury I & Hawkin S (2009) Advertising universities: re-presenting complex products in a difficult marketplace. In: Powell H, Hardy J, Hawkin S & Macrury I (eds.) The Advertising Handbook. 3rd ed. Media Practice. London: Routledge, pp. 148-161. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835; https://doi.org/10.4324/9781315881416

Book Chapter

MacRury I (2009) Sponsorship, advertising and the Olympic Games. In: Powell H, Hardy J, Hawkin S & MacRury I (eds.) The Advertising Handbook. 3rd ed. London: Routledge, pp. 129-147. https://doi.org/10.4324/9781315881416

Book Chapter

MacRury I (2009) Branding the Games: Commercialism and the Olympic city. In: Poynter G & MacRury I (eds.) Olympic Cities: 2012 and the Remaking of London. Design and the Built Environment. London: Routledge, pp. 43-72. http://www.routledge.com/Olympic-Cities-2012-and-the-Remaking-of-London/MacRury-Poynter/p/book/9781138275492

Authored Book

MacRury I (2009) Advertising. London: Routledge. https://www.routledge.com/Advertising/MacRury/p/book/9780415251266

Book Chapter

MacRury I (2008) Advertising. In: Albertazzi D & Cobley P (eds.) The Media: An Introduction. 3rd ed. London: Routledge, pp. 258-276.

Book Chapter

Macrury I (2008) The Airport Next Door: London City Airport – Regeneration, Communities and Networks. In: Cohen P & Rustin MJ (eds.) London's Turning: The Making of Thames Gateway. Design and Built Environment. London: Routledge, pp. 239-260. https://www.routledge.com/Londons-Turning-The-Making-of-Thames-Gateway/Rustin-Cohen/p/book/9781138266131

Book Chapter

Berzins K & Macrury I (2008) 'Alright on the night?' Envisioning a 'night-time economy' in the Thames Gateway. In: Cohen P & Rustin MJ (eds.) London’s Turning: The Making of Thames Gateway. Design and the Built Environment. London: Routledge, pp. 189-207. https://www.routledge.com/Londons-Turning-The-Making-of-Thames-Gateway/Rustin-Cohen/p/book/9781138266131

Authored Book

Richards B, MacRury I & Botterill J (2000) The Dynamics of Advertising. London: Routledge. https://www.routledge.com/The-Dynamics-of-Advertising/Botterill-MacRury-Richards/p/book/9789058230850

Edited Book

Nava M, Blake A, MacRury I & Richards B (eds.) (1997) Buy This Book: Studies in Advertising and Consumption. London: Routledge. https://www.routledge.com/Buy-This-Book-Studies-in-Advertising-and-Consumption/Nava-Blake-MacRury-Richards/p/book/9780415141321

Book Chapter

MacRury I (1997) Advertising and the modulation of narcissism: The case of adultery. In: Nava M, Blake A, MacRury I & Richards B (eds.) Buy This Book: Studies in Advertising and Consumption. London: Routledge, pp. 239-254. https://www.routledge.com/Buy-This-Book-Studies-in-Advertising-and-Consumption/Nava-Blake-MacRury-Richards/p/book/9780415141321