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MSc Behavioural Science for Management

Gain advanced insights into behavioural theory and how to apply it to business and management on our pioneering Masters course in Behavioural Science for Management.

Behavioural Science for Management

Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date September
  • Duration MSc full-time: 12 months, MSc part-time: 24 months
  • Mode of study Part-time, Full-time, Campus based, Stand-alone modules

Looking to work at the cutting edge? Our pioneering Masters in Behavioural Science for Management will provide you with an in-depth knowledge of the theory and practice of behavioural science and behavioural economics, and how this can be applied to predict the decisions of consumers, firms, citizens and regulators.

What we offer:
  • We'll teach you how to apply behavioural science in practice. Our current cohort of students are working on projects with Siemens, Tesco, Keep Scotland Beautiful, Volunteer Scotland and Iceland’s Cancer Detection Clinic.
  • Our course motivates you to apply behavioural science to answer the big questions. Starting in the academic year 2019-20, we will award the Keep Scotland Beautiful Prize for Best Research in Behavioural Science relating to the Environment.
  • We have a regular series of seminars and events where students have an opportunity to chat to leading practitioners and researchers. Our academic year 2019-2020 opens with a conference in Behavioural Science and Health, in November we have a talk from Aisling Ni Chonaire, Senior Analyst at the Behavioural Insights Team and graduate of the Masters program; and a reunion event in April 2020 will bring back to Stirling students and staff from the past 7 years.
  • Our teaching staff are world-leading researchers, having published in top journals in management, economics, psychology, medicine, risk and science generally. We are also experienced at academic-industry collaboration and have written and taught extensively on the ethics and unanticipated consequences of nudging.
  • Our assignments challenge you to apply behavioural science in practice – you will design your own experiment, write policy briefs and learn to moderate a Behavioural Challenge Workshop.

The University of Stirling Management School

At the University of Stirling Management School, the principle of responsible business, policy and practice is central to everything we do. This vision helps us to equip our students effectively with the skills to act as global citizens, capable of addressing the needs of society.

As a member of the Chartered Association for Business Schools, we have strong links with industry and were recently awarded the Small Business Charter for engagement with local and regional enterprise.

  • Top reasons to study with us
  • Course objectives

    This course will help you to develop key skills and gain practical experience in Behavioural Science including:

    • Core training in areas of psychological science most relevant to business and policy
    • In-depth knowledge of the key concepts of behavioural economics
    • How behavioural science can be applied to business and policy questions
    • Sound understanding of growing areas such as experimental approaches to business and policy questions and strategies to enable behaviour change
    • Detailed statistical and methodological training
    • The design and analysis of surveys and survey data
    • Using advanced experimental and empirical techniques
    • Presenting research confidently
    • Conducting independent research projects that test hypotheses in applied settings

    Developing Business Leaders of the Future

    Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development.

    Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations such as conflict management. Find out more about Flying Start.

  • Flexible learning

    If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.

  • Research

    Our behavioural science students benefit from the vibrant research culture within the Stirling Behavioural Science Centre with a regular programme of visiting speakers (over 100 in the past three years), leading academics and policy and industry professionals. The centre holds grants from the EU Commission, SIRE, ESRC and Templeton foundation and aims to become a leading research centre in Behavioural Science in Europe.

    The University of Stirling Management School is rated among the top 25 in the UK for research impact, according to REF 2014. In Scotland, the School was ranked in the top five.

    64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour. We were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.

  • Academic requirements

    A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

  • English language requirements

    If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

    • IELTS 6.0 with 5.5 in each skill
    • Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
    • Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
    • Pearson Test of English (Academic) 54 overall with a minimum of 51 in each sub-skill
    • IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
    • Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills

    Last updated: 5 December 2019

    For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements.

  • Pre-sessional English language courses

    If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

    Find out more about our pre-sessional English language courses.

Learn from the experts

You’ll benefit from the vibrant research community within our Behavioural Science Centre, where there’s a regular programme of visiting speakers, leading academics, and policy and industry professionals. There’s also the opportunity work closely with course staff who have published in leading peer-reviewed outlets on:

  • Forecasting
  • Risk and how to communicate it
  • Altruism
  • Donating behaviour
  • Survey design
  • Selective Attention
  • Priming, including Mortality Salience
  • The optimal design of nudges
  • The ethics of nudging
  • The replication crisis in the social sciences

And have applied their research to an extensive set of areas including:

  • health
  • the environment
  • finance
  • food safety
  • employment and HR
  • insurance markets
  • culture and entertainment industries

The full-time MSc Behavioural Science for Management consists of two 15-week semesters of taught modules and a three-month dissertation period.



The modules listed below are those currently intended for delivery in the next academic intake of this course. These may be subject to change as the University regularly revises and refreshes the curriculum of our taught programmes.

Course Details

  • Teaching

    Teaching is carried out through lectures, seminars, guest speakers, article discussion groups, and presentations. There’s a regular programme of visiting speakers, leading academics and policy and industry professionals at Stirling’s Behaviour Research Centre.

  • Assessment

    You’ll be assessed by combination of exams and coursework, including written assignments and presentations. The final assessment on the course involves a dissertation.

  • Course director
  • Fees and costs

    Fees shown are per year (fees are different for each course)


    Home/EU Students

    Fees shown are for full-time, one-year Masters course*

    If you’re domiciled in Scotland, you may be eligible to apply to the Students Award Agency for Scotland (SAAS) for a loan of up to £10,000 to cover your tuition fees and associated living costs. Students domiciled in the EU can also apply for tuition fee support, although may not be eligible to receive funding to support living costs.

    If you're domiciled in England, Wales and Northern Ireland, you should be eligible to apply for a loan from your regional body.

    English students apply for a loan of up to £10,609 per year as part of the UK Postgraduate Loan Scheme, Welsh students can apply for a non-means tested loan of up to £13,000 from the Welsh Government and Northern Irish students are eligible to apply for support of up to £5,500.

    *Fees for students who apply for a Postgraduate Diploma or Postgraduate Certificate will be paid on a pro-rata basis.

    If the course is taken over two years then the fee will be split evenly over the two years. Fees are not pro-rated for students who enrol on a Masters course and decide to exit with a Postgraduate Diploma - the full fee is charged.


    Overseas (Non-EU) Students

    Fees shown are for full-time, one-year Masters course. Fees for students who apply for a Postgraduate Diploma or Postgraduate Certificate will be paid on a pro-rata basis.

    If the course is taken over two years then the fee will be split evenly over the two years. Fees are not pro-rated for students who enrol on a Masters course and decide to exit with a Postgraduate Diploma - the full fee is charged.


    Please note: You will be liable to pay tuition fees for every year you’re in attendance, and your fees will be held level upon entry. If you need to extend your period of study, you may be liable for an additional fee.

  • Scholarships and funding
    Stirling Management School postgraduate scholarships

    Stirling Management School is committed to investing in academically talented students, helping them to further their education with one of our degree courses. There are various categories of funding available to support the cost of your studies.

    If you have the talent, ability and drive to study with us, we want to make sure you make the most of the opportunity – regardless of your financial circumstances.

    Learn more about available funding opportunities or use our scholarship finder to explore our range of scholarships.

  • Additional costs

    There are some instances where additional fees may apply. Depending on your chosen course, you may need to pay additional costs, for example for field trips. Learn more about additional fees.

  • Cost of living

    If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

    EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

    Find out about the cost of living for students at Stirling

  • Payment options

    We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay

The MSc Behavioural Science for Management is designed to help you pursue a career in business in areas such as:

  • implementation of public policy
  • regulation and policy development
  • survey research
  • advertising
  • consumer and social marketing
  • human resource management

The course also provides an excellent entry point if you’re considering progressing to PhD research in this area.

  • 96% of our postgraduate leavers are in employment or further study within six months of graduating (Destinations of Leavers from Higher Education survey 2016/17)
  • Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career

When you graduate you’ll be ready and able to contribute innovative solutions to many businesses, governments and society. The specialist knowledge you’ll gain will be invaluable in building a long-term career. You’ll have the skills and understanding to:

  • carry out complex statistics, design behavioural experiments and implement behavioural research methods
  • integrate the knowledge and understanding gained throughout the course and use this to tackle substantive issues in business and policy
  • use your knowledge of complex conceptual, design and statistical issues to understand, critically evaluate and apply insights from emerging research in behavioural economics and related disciplines

Industry demand for skills in behavioural science

Demand for managers with behavioural science knowledge are skills is growing in many different industries. With our MSc Behavioural Science for Management you’ll be fully equipped to break new ground in industries such as:

  • Marketing and market research: Key skills needed in marketing and market research include the ability to apply behavioural theory and methods to understand product pricings, promotion, and consumer perceptions. Part of this involves understanding the characteristics of customers, so that they can be grouped and targeted in customised ways.
  • Human resources: Organisations need leaders with skills in development and design, resourcing and talent development as well as employee engagement within the HR environment.
  • Survey research: High quality survey data is always needed by governments, state agencies, and businesses. Companies delivering this service seek sophisticated survey operations skills, including knowledge of data collection modes, survey design, survey completion behaviour, formatting, quality control, and distribution.
  • Business: Business and management careers now place increasing value on the capacity to apply behavioural insights to business challenges and to gather evidence using experimental methods.
  • Policy: Governments now have behavioural insight teams which draw on insights from the growing body of academic research in the fields of behavioural science and psychology.
  • Testimonial quotes

    I’m employed in a PR company applying Behavioural Science to communications for a wide vary of clients. I’m applying direct learnings from the MSc and the experience I gained from the course was invaluable in helping me to pursue my chosen career.

    Amy Hume, MSc Behavioural Science

  • Employability skills

    Throughout the course you’ll also develop a set of core skills in areas that are in demand by employers, including:

    • Written and oral communication skills, including presenting arguments clearly and concisely.
    • Analysis and problem-solving.
    • Thinking imaginatively and creatively.
    • Using and interpreting statistics. 
    • Working under pressure, managing your time and meeting deadlines.
    • Researching relevant material.
    • Taking initiative and developing ideas independently.
The small classes and ratio of staff to students provides you with the opportunity to discuss ideas, thoughts and concerns in great detail and makes the study experience really intense.
Ms Kerstin Hansen
MSc Behavioural Science for Management
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The course was taught in a very friendly and relaxed atmosphere; and because the group was relatively small, it meant that everyone’s view was heard and nobody was left behind. The content was also really interesting and relevant to a real world context.
Mr Rowan Tunnicliffe
MSc Behavioural Science for Management
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