MSc Marketing and Brand Management
The MSc Marketing and Brand Management provides you with a thorough knowledge of current marketing theories and practices with a specialist focus on brand management in a variety of national and international contexts.
- Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
- Start date September 2021, September 2022
- Duration MSc full-time 12 months, MSc part-time 24 months
- Mode of study Part-time, Full-time, Campus based
With the rise of new communication channels, prodominently online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).
Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.
Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.
Top reasons to study with us
The MSc Marketing and Brand Management will provide you with a comprehensive knowledge of core marketing principles, along with an additional focus on brands and branding, that will prepare you for a career in marketing and brand management. The course has been designed to develop your knowledge and understanding of the strategic importance of branding at both national and international levels. At the end of the course you will be able to:
- assess and develop brands in a variety of different market settings, organisation types and policy situations
- analyse and apply marketing and brand communication theories
- consider the social, political and cultural context of brands and the role that they can play in areas such retail, social marketing, and marketing ethics
- recognise the ethical issues that arise from marketing activities and to understand the impact marketing has on society in general
The University of Stirling Management School has excellent links with local and national organisations. Guest speakers from across the private, public and third sectors regularly engage with our Masters students, providing a practical perspective on contemporary marketing topics through a series of guest lectures and workshops.
Students have recently worked on projects with representatives from the National Wallace Monument, Strathearn Strategic Consulting, Stirling Albion Football, EASA Training Ltd, Snowsports Scotland, Scottish Biomedical, Stirling Art and Waterski Scotland.
Our students have also benefitted from recent site visits to external organisations such as ASDA, Blue Sky Experience (specialist team building and team development company) and New Lanark Visitor Centre.
Developing your brand
You will be encouraged to reflect on your overall strengths, identify weaknesses, and explore the directions in which you want to develop. You will learn about:
- your approach to decision-making
- your key strengths and weaknesses in working relationships
- your value to the team
- your communication style
- You will then develop your personal brand to be marketed to future employers.
Preparing business leaders of the future
Postgraduate education at the University of Stirling Management School goes beyond textbooks and lecture rooms, we also focus on your personal and professional development.
Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, such as effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict.
You will also participate in our core Consultancy Project module, with the aim to provide you with an experience similar to an industry placement, to help you prepare for a future career in marketing. You’ll gain knowledge and increase your confidence working on a ‘live’ marketing topic, operating within the management boundaries and budget of an external client organisation.
Preparation for International students coming to study in the UK
Prepare for Success is an interactive web learning tool for international students who are coming to the UK to study. Please visit the Prepare for Success website to get more information.
You will work on real-world projects with key organisations who are using marketing for strategic development. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in marketing analytics roles.
The Stirling Management School was rated one of the UK’s top 25 institutions for business and management (out of 101 business schools) in the 2014 Research Excellence Framework (REF) exercise, and 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour. We were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.
Members of our academic staff regularly publish in journals such as:
- British Journal of Management
- Journal of Marketing Management
- European Journal of Marketing
- Journal of Business Ethics
- Journal of Advertising
- Industrial Marketing Management
- Marketing Intelligence and Planning
- Journal of Retailing and Consumer Services
Our staff consistently serve as conference and track chairs at international marketing conferences and hold editorial posts across a wide variety of academic journals. Members of staff regularly provide consultation to industry in high-profile issues such as the horse meat scandal, the role of marketing towards children, and the issues facing the high street retailers across the UK.