Before my appointment here, I worked as an assistant professor of sport management at University of Sao Paulo, Ribeirao Preto. I received my doctor degree from the Ohio State University, with a major in sport management and a minor in research methods. During my doctorate, I was fully funded by the Fulbright Commission - USA and the Brazilian Ministry of Education. In the 2014/2015 academic year, I spent a year as a visiting scholar at Isenberg School of Management, University of Massachusetts – Amherst.
My research has been published in Journal of Sport Management, European Sport Management Quarterly, and Sport Management Review, among other journals.
My current research interests are in legacies of sport mega-events hosted by developing nations and international sport consumption behaviour.
I am a sport enthusiast. While I like all sports, I have a preference for the beauty and intelligence of volleyball. I am a former professional volleyball coach.
Legacies and impacts of sport mega events
International sport consumer behavior
Rocha C (2019) Temporal variations in the relationship between legacies and support: A longitudinal case study in Rio 2016 Olympic Games. Journal of Sport Management. https://doi.org/10.1123/jsm.2019-0039
Weimar D & Rocha CM (2019) Does Distance Matter? Geographical Distance and Domestic Support for Mega Sports Events. Journal of Sports Economics, 20 (2), pp. 286-313. https://doi.org/10.1177/1527002517724505
Biscaia R & Rocha CM (2018) Sponsorship of the 2016 Rio Olympic Games: An empirical examination of the reactions to local sponsors and rival brands. Sport Marketing Quarterly, 27 (3), pp. 180-196. http://fitpublishing.com/articles/sponsorship-2016-rio-olympic-games-empirical-examination-reactions-local-sponsors-and-rival
Rocha CM & Gratao O (2018) The process toward commitment to running—The role of different motives, involvement, and coaching. Sport Management Review, 21 (4), pp. 459-472. https://doi.org/10.1016/j.smr.2017.10.003
Taks M & Rocha CM (2017) Maakte Rio 2016 De Brazilianen Gelukkig? [Did Rio 2016 make Brazilians happy?]. In: Hover P & Breedveld K (eds.) The Story of Rio 2016: De maatschappelijke betekenis van de Olympische en Paralympische Spelen 2016. Utrecht: Arko Sports Media, pp. 119-125. https://www.kennisbanksportenbewegen.nl/?file=7974&m=1498033123&action=file.download
Rocha CM & Fleury FA (2017) Attendance of Brazilian soccer games: the role of constraints and team identification. European Sport Management Quarterly, 17 (4), pp. 485-505. http://www.tandfonline.com/doi/abs/10.1080/16184742.2017.1306871; https://doi.org/10.1080/16184742.2017.1306871
Rocha CM & Gratao O (2017) 2014 FIFA World Cup in Brazil: The Effects of Neutrality of Intent and Economic Welfare on Support Intentions. Journal of Global Sport Management, 2 (1), pp. 22-41. https://doi.org/10.1080/24704067.2017.1280226
Rocha CM & Fink JS (2017) Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games. Tourism Management Perspectives, 22, pp. 17-26. https://doi.org/10.1016/j.tmp.2017.01.001
Rocha CM & Grix J (2017) Can Sport Mega-Events Change the "Diplomatic Dwarf" Status of Brazil?. In: Esherick C, Baker R, Jackson S & Sam M (eds.) Case Studies in Sport Diplomacy. Morgantown, WV, USA: FIT Publishing, pp. 50-65. http://fitpublishing.com/books/case-studies-sport-diplomacy
Rocha CM (2016) Public sector and sport development in Brazil. In: Bravo G, D’Amico R & Parrish C (eds.) Sport in Latin America: Policy, Organization, Management. Routledge Research in Sport Business and Management. Abingdon: Routledge, pp. 77-88. https://www.routledge.com/Sport-in-Latin-America-Policy-Organization-Management/Bravo-Lopez-de-DAmico-Parrish/p/book/9780415745895
Hofman-Moura M & Rocha CM (2016) The wonders of the wonderful city: social impacts and legacies of the 2016 Olympic Games in Rio de Janeiro. In: Bravo G, D’Amico R & Parrish C (eds.) Sport in Latin America: Policy, Organization, Management. Routledge Research in Sport Business and Management. Abingdon: Routledge, pp. 196-212. https://www.routledge.com/Sport-in-Latin-America-Policy-Organization-Management/Bravo-Lopez-de-DAmico-Parrish/p/book/9780415745895
Gratao O & Rocha CM (2016) Dimensões da motivação para correr e para participar de eventos de corrida [Dimensions of motivation to run and to attend running events]. Brazilian Journal of Science and Movement, 24 (3), pp. 90-102. https://portalrevistas.ucb.br/index.php/RBCM/article/view/5987
Rocha CM & Fink JS (2015) Patriotism, national athletes and intention to purchase international sports products. International Journal of Sports Marketing and Sponsorship, 16 (2), pp. 57-71. https://doi.org/10.1108/IJSMS-16-02-2015-B005
Rocha CM & Barbanti VJ (2015) Support for the 2014 FIFA World Cup and the 2016 Olympic Games. Journal of Physical Education and Sports Management, 2 (2), pp. 66-87. https://doi.org/10.15640/jpesm.v2n2a6
Rocha CM & Chelladurai P (2014) Differential Item Functioning in Subgroup Comparisons: The Case of Distributive Justice in Intercollegiate Athletics. International Journal of Sport Management, 15 (4), pp. 385-408. https://americanpresspublishers.com/IJSMContents2014.html
Rocha CM & Chelladurai P (2012) Item parcels in structural equation modelling: an applied study in sport management. International Journal of Psychology and Behavioral Sciences, 2 (1), pp. 46-53. https://doi.org/10.5923/j.ijpbs.20120201.07
Woo B & Rocha CM (2011) Sources of support for employees in sport organizations. In: Robinson L, Chelladurai P, Bodet G & Downward P (eds.) Routledge Handbook of Sport Management. Routledge International Handbooks. Abingdon: Routledge, pp. 178-192. https://www.routledge.com/Routledge-Handbook-of-Sport-Management/Robinson-Chelladurai-Bodet-Downward/p/book/9780415587884
Rocha CM & Chelladurai P (2011) Relationship between organizational support and performance of college coaches: A mediational model. European Sport Management Quarterly, 11 (3), pp. 301-319. https://doi.org/10.1080/16184742.2011.577793