I am a lecturer in sport management.
Before my appointment here, I worked as an assistant professor of sport management at University of Sao Paulo, Ribeirao Preto. I received my doctor degree from the Ohio State University, with a major in sport management and a minor in research methods. During my doctorate, I was fully funded by the Fulbright Commission - USA and the Brazilian Ministry of Education. In the 2014/2015 academic year, I spent a year as a visiting scholar at Isenberg School of Management, University of Massachusetts – Amherst.
My research has been published in Journal of Sport Management, European Sport Management Quarterly, and Sport Management Review, among other journals.
My current research interests are in social impacts of sport mega-events (mainly the ones hosted by developing nations). Social impacts vary from people displacement to sport participation and capacity building.
Legacies and impacts of sport mega events
International sport consumer behavior
Rocha C (2019) Temporal variations in the relationship between legacies and support: A longitudinal case study in Rio 2016 Olympic Games. Journal of Sport Management. https://doi.org/10.1123/jsm.2019-0039
Weimar D & Rocha CM (2019) Does Distance Matter? Geographical Distance and Domestic Support for Mega Sports Events. Journal of Sports Economics, 20 (2), pp. 286-313. https://doi.org/10.1177/1527002517724505
Biscaia R & Rocha CM (2018) Sponsorship of the 2016 Rio Olympic Games: An empirical examination of the reactions to local sponsors and rival brands. Sport Marketing Quarterly, 27 (3), pp. 180-196. http://fitpublishing.com/articles/sponsorship-2016-rio-olympic-games-empirical-examination-reactions-local-sponsors-and-rival
Rocha CM & Gratao O (2018) The process toward commitment to running—The role of different motives, involvement, and coaching. Sport Management Review, 21 (4), pp. 459-472. https://doi.org/10.1016/j.smr.2017.10.003
Rocha CM & Fleury FA (2017) Attendance of Brazilian soccer games: the role of constraints and team identification. European Sport Management Quarterly, 17 (4), pp. 485-505. http://www.tandfonline.com/doi/abs/10.1080/16184742.2017.1306871; https://doi.org/10.1080/16184742.2017.1306871
Rocha CM & Gratao O (2017) 2014 FIFA World Cup in Brazil: The Effects of Neutrality of Intent and Economic Welfare on Support Intentions. Journal of Global Sport Management, 2 (1), pp. 22-41. https://doi.org/10.1080/24704067.2017.1280226
Taks M & Rocha CM (2017) Maakte Rio 2016 De Brazilianen Gelukkig? [Did Rio 2016 make Brazilians happy?]. In: Hover P & Breedveld K (eds.) The Story of Rio 2016: De maatschappelijke betekenis van de Olympische en Paralympische Spelen 2016. Utrecht: Arko Sports Media, pp. 119-125. https://www.kennisbanksportenbewegen.nl/?file=7974&m=1498033123&action=file.download
Rocha CM & Fink JS (2017) Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games. Tourism Management Perspectives, 22, pp. 17-26. https://doi.org/10.1016/j.tmp.2017.01.001
Rocha CM & Grix J (2017) Can Sport Mega-Events Change the "Diplomatic Dwarf" Status of Brazil?. In: Esherick C, Baker R, Jackson S & Sam M (eds.) Case Studies in Sport Diplomacy. Morgantown, WV, USA: FIT Publishing, pp. 50-65. http://fitpublishing.com/books/case-studies-sport-diplomacy
Rocha CM (2016) Public sector and sport development in Brazil. In: Bravo G, D’Amico R & Parrish C (eds.) Sport in Latin America: Policy, Organization, Management. Routledge Research in Sport Business and Management. Abingdon: Routledge, pp. 77-88. https://www.routledge.com/Sport-in-Latin-America-Policy-Organization-Management/Bravo-Lopez-de-DAmico-Parrish/p/book/9780415745895
Hofman-Moura M & Rocha CM (2016) The wonders of the wonderful city: social impacts and legacies of the 2016 Olympic Games in Rio de Janeiro. In: Bravo G, D’Amico R & Parrish C (eds.) Sport in Latin America: Policy, Organization, Management. Routledge Research in Sport Business and Management. Abingdon: Routledge, pp. 196-212. https://www.routledge.com/Sport-in-Latin-America-Policy-Organization-Management/Bravo-Lopez-de-DAmico-Parrish/p/book/9780415745895
Gratao O & Rocha CM (2016) Dimensões da motivação para correr e para participar de eventos de corrida [Dimensions of motivation to run and to attend running events]. Brazilian Journal of Science and Movement, 24 (3), pp. 90-102. https://portalrevistas.ucb.br/index.php/RBCM/article/view/5987
Rocha CM & Fink JS (2015) Patriotism, national athletes and intention to purchase international sports products. International Journal of Sports Marketing and Sponsorship, 16 (2), pp. 57-71. https://doi.org/10.1108/IJSMS-16-02-2015-B005
Rocha CM & Barbanti VJ (2015) Support for the 2014 FIFA World Cup and the 2016 Olympic Games. Journal of Physical Education and Sports Management, 2 (2), pp. 66-87. https://doi.org/10.15640/jpesm.v2n2a6
Rocha CM & Chelladurai P (2014) Differential Item Functioning in Subgroup Comparisons: The Case of Distributive Justice in Intercollegiate Athletics. International Journal of Sport Management, 15 (4), pp. 385-408. https://americanpresspublishers.com/IJSMContents2014.html
Rocha CM & Chelladurai P (2012) Item parcels in structural equation modelling: an applied study in sport management. International Journal of Psychology and Behavioral Sciences, 2 (1), pp. 46-53. https://doi.org/10.5923/j.ijpbs.20120201.07
Rocha CM & Chelladurai P (2011) Relationship between organizational support and performance of college coaches: A mediational model. European Sport Management Quarterly, 11 (3), pp. 301-319. https://doi.org/10.1080/16184742.2011.577793
Woo B & Rocha CM (2011) Sources of support for employees in sport organizations. In: Robinson L, Chelladurai P, Bodet G & Downward P (eds.) Routledge Handbook of Sport Management. Routledge International Handbooks. Abingdon: Routledge, pp. 178-192. https://www.routledge.com/Routledge-Handbook-of-Sport-Management/Robinson-Chelladurai-Bodet-Downward/p/book/9780415587884