I am a lecturer in sport management within within the Faculty of Health Sciences and Sport. I am currently the co-director of the S3RG - Sport Social Science Research Group.
Before my appointment here, I worked as an assistant professor of sport management at University of Sao Paulo, Brazil. I received my doctor degree from the Ohio State University, with a major in sport management and a minor in research methods. During my doctorate, I was fully funded by the Fulbright Commission - USA and the Brazilian Ministry of Education. In the 2014/2015 academic year, I spent a year as a visiting scholar at Isenberg School of Management, University of Massachusetts – Amherst.
My research has been published in Journal of Sport Management, European Sport Management Quarterly, and Sport Management Review, among other journals.
My current research interests are in social impacts of sport mega-events (mainly the ones hosted by developing nations). Social impacts vary from people displacement to sport participation and capacity building.
Sport Management Association of Australia and New Zealand - Conference Best Paper Award
Rocha CM & Xiao Z (2022) Sport Mega-Events and Displacement of Host Community Residents: A Systematic Review. Frontiers in Sports and Active Living, 3, pp. 393-409. Sport Mega-Events and The United Nations Sustainable Development Goals. https://doi.org/10.3389/fspor.2021.805567
Bodin K, Rocha C & Taks M (2021) Subjective Well-Being and Social Experiences with Sport Mega-Events: The Case of Rio 2016 [Events and Well-being]. In: Jepson AS & Walters T (eds.) Events and Well-being. Routledge Critical Event Studies Research Series. London: Routledge, pp. 10-28. https://doi.org/10.4324/9781003044932
Valenti M, Peng Q & Rocha C (2021) Integration between Women's and Men's Football Clubs: A Comparison between Brazil, China and Italy. International Journal of Sport Policy and Politics, 13 (2), pp. 321-339. https://doi.org/10.1080/19406940.2021.1903967
Rocha C & Mazzei L (2021) Rio 2016: A New World. In: Harris S & Dowling M (eds.) Sport Participation and Olympic Legacies: A Comparative Study. Routledge Research in Sport Politics and Policy. London: Routledge, pp. 132-152. https://www.routledge.com/Sport-Participation-and-Olympic-Legacies-A-Comparative-Study/Harris-Dowling/p/book/9781138696655
Chen J & Rocha CM (2021) Effects of local and global orientation on popular support for policy strategies to create a stronger Chinese Men's football team. International Journal of Sport Policy and Politics. https://doi.org/10.1080/19406940.2021.2000006
Rocha CM, Hong HJ & Gratao OA (2021) Involvement with the Olympic and Paralympic Games and the values of sport. Journal of Policy Research in Tourism, Leisure and Events. https://doi.org/10.1080/19407963.2021.1944169
Rocha C & Wyse F (2020) Host country brand image and political consumerism: The case of Russia 2018 FIFA World Cup. Sport Marketing Quarterly, 29 (1), pp. 62-76. https://doi.org/10.32731/SMQ.291.032020.05
Rocha C (2020) Temporal variations in the relationship between legacies and support: A longitudinal case study in Rio 2016 Olympic Games. Journal of Sport Management, 34 (2), p. 130–146. https://doi.org/10.1123/jsm.2019-0039
Weimar D & Rocha CM (2019) Does Distance Matter? Geographical Distance and Domestic Support for Mega Sports Events. Journal of Sports Economics, 20 (2), pp. 286-313. https://doi.org/10.1177/1527002517724505
Biscaia R & Rocha CM (2018) Sponsorship of the 2016 Rio Olympic Games: An empirical examination of the reactions to local sponsors and rival brands. Sport Marketing Quarterly, 27 (3), pp. 180-196. http://fitpublishing.com/articles/sponsorship-2016-rio-olympic-games-empirical-examination-reactions-local-sponsors-and-rival
Rocha CM & Gratao O (2018) The process toward commitment to running - The role of different motives, involvement, and coaching. Sport Management Review, 21 (4), pp. 459-472. https://doi.org/10.1016/j.smr.2017.10.003
Rocha CM & Fleury FA (2017) Attendance of Brazilian soccer games: the role of constraints and team identification. European Sport Management Quarterly, 17 (4), pp. 485-505. http://www.tandfonline.com/doi/abs/10.1080/16184742.2017.1306871; https://doi.org/10.1080/16184742.2017.1306871
Rocha CM & Gratao O (2017) 2014 FIFA World Cup in Brazil: The Effects of Neutrality of Intent and Economic Welfare on Support Intentions. Journal of Global Sport Management, 2 (1), pp. 22-41. https://doi.org/10.1080/24704067.2017.1280226
Taks M & Rocha CM (2017) Maakte Rio 2016 De Brazilianen Gelukkig? [Did Rio 2016 make Brazilians happy?]. In: Hover P & Breedveld K (eds.) The Story of Rio 2016: De maatschappelijke betekenis van de Olympische en Paralympische Spelen 2016. Utrecht: Arko Sports Media, pp. 119-125. https://www.kennisbanksportenbewegen.nl/?file=7974&m=1498033123&action=file.download
Rocha CM & Fink JS (2017) Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games. Tourism Management Perspectives, 22, pp. 17-26. https://doi.org/10.1016/j.tmp.2017.01.001
Rocha CM & Grix J (2017) Can Sport Mega-Events Change the "Diplomatic Dwarf" Status of Brazil?. In: Esherick C, Baker R, Jackson S & Sam M (eds.) Case Studies in Sport Diplomacy. Morgantown, WV, USA: FIT Publishing, pp. 50-65. http://fitpublishing.com/books/case-studies-sport-diplomacy
Rocha CM (2016) Public sector and sport development in Brazil. In: Bravo G, D’Amico R & Parrish C (eds.) Sport in Latin America: Policy, Organization, Management. Routledge Research in Sport Business and Management. Abingdon: Routledge, pp. 77-88. https://www.routledge.com/Sport-in-Latin-America-Policy-Organization-Management/Bravo-Lopez-de-DAmico-Parrish/p/book/9780415745895
Hofman-Moura M & Rocha CM (2016) The wonders of the wonderful city: social impacts and legacies of the 2016 Olympic Games in Rio de Janeiro. In: Bravo G, D’Amico R & Parrish C (eds.) Sport in Latin America: Policy, Organization, Management. Routledge Research in Sport Business and Management. Abingdon: Routledge, pp. 196-212. https://www.routledge.com/Sport-in-Latin-America-Policy-Organization-Management/Bravo-Lopez-de-DAmico-Parrish/p/book/9780415745895
Gratao O & Rocha CM (2016) Dimensões da motivação para correr e para participar de eventos de corrida [Dimensions of motivation to run and to attend running events]. Brazilian Journal of Science and Movement, 24 (3), pp. 90-102. https://portalrevistas.ucb.br/index.php/RBCM/article/view/5987
Rocha CM & Fink JS (2015) Patriotism, national athletes and intention to purchase international sports products. International Journal of Sports Marketing and Sponsorship, 16 (2), pp. 57-71. https://doi.org/10.1108/IJSMS-16-02-2015-B005
Rocha CM & Barbanti VJ (2015) Support for the 2014 FIFA World Cup and the 2016 Olympic Games. Journal of Physical Education and Sports Management, 2 (2), pp. 66-87. https://doi.org/10.15640/jpesm.v2n2a6
Rocha CM & Chelladurai P (2014) Differential Item Functioning in Subgroup Comparisons: The Case of Distributive Justice in Intercollegiate Athletics. International Journal of Sport Management, 15 (4), pp. 385-408. https://americanpresspublishers.com/IJSMContents2014.html
Rocha CM & Chelladurai P (2012) Item parcels in structural equation modelling: an applied study in sport management. International Journal of Psychology and Behavioral Sciences, 2 (1), pp. 46-53. https://doi.org/10.5923/j.ijpbs.20120201.07
Rocha CM & Chelladurai P (2011) Relationship between organizational support and performance of college coaches: A mediational model. European Sport Management Quarterly, 11 (3), pp. 301-319. https://doi.org/10.1080/16184742.2011.577793
Woo B & Rocha CM (2011) Sources of support for employees in sport organizations. In: Robinson L, Chelladurai P, Bodet G & Downward P (eds.) Routledge Handbook of Sport Management. Routledge International Handbooks. Abingdon: Routledge, pp. 178-192. https://www.routledge.com/Routledge-Handbook-of-Sport-Management/Robinson-Chelladurai-Bodet-Downward/p/book/9780415587884
Rocha CM & Turner BA (2008) Organizational Effectiveness of Athletic Departments and Coaches' Extra- Role Behaviors. Journal of Issues in Intercollegiate Athletics, 2008 (1), pp. 124-144. http://csri-jiia.org/old/documents/publications/research_articles/2008/JIIA_2008_6_%20Rocha_Publish.pdf