Before my appointment here, I worked as an assistant rofessor of sport management at University of Sao Paulo, Ribeirao Preto. I received my doctor degree from the Ohio State University, with a major in sport management and a minor in research methods. During my doctorate, I was fully funded by the Fulbright Commission - USA and the Brazilian Ministry of Education. In the 2014/2015 academic year, I spent a year as a visiting scholar at Isenberg School of Management, University of Massachusetts – Amherst.
My research has been published in Journal of Sport Management, European Sport Management Quarterly, and Sport Management Review, among other journals.
My current research interests are in legacies of sport mega-events hosted by developing nations and international sport consumption behaviour.
I am a sport enthusiast. While I like all sports, I have a preference for the beauty and intelligence of volleyball. I am a former professional volleyball coach.
Legacies and impacts of sport mega events
International sport consumer behavior
Rocha CM & Gratao O (2018) The process toward commitment to running—The role of different motives, involvement, and coaching. Sport Management Review, 21 (4), pp. 459-472. https://doi.org/10.1016/j.smr.2017.10.003.
Rocha CM & Grix J (2017) Can Sport Mega-Events Change the "Diplomatic Dwarf" Status of Brazil?. In: Esherick C, Baker R, Jackson S, Sam M (ed.). Case Studies in Sport Diplomacy, Morgantown, WV, USA: FIT Publishing, pp. 50-65.
Taks M & Rocha CM (2017) Maakte Rio 2016 De Brazilianen Gelukkig?. In: Hover P, Breedveld K (ed.). The Story of Rio 2016: De maatschappelijke betekenis van de Olympische en Paralympische Spelen 2016, Utrecht: Arko Sports Media, pp. 119-125.
Hofman-Moura M & Rocha CM (2016) The wonders of the wonderful city: social impacts and legacies of the 2016 Olympic Games in Rio de Janeiro. In: Bravo G, D’Amico RL, Parrish C (ed.). Sport in Latin America: Policy, Organization, Management. Routledge Research in Sport Business and Management, Abingdon: Routledge, pp. 196-212.
Rocha CM (2016) Public sector and sport development in Brazil. In: Bravo G, D’Amico RL, Parrish C (ed.). Sport in Latin America: Policy, Organization, Management. Routledge Research in Sport Business and Management, Abingdon: Routledge, pp. 77-88.
Woo B & Rocha CM (2011) Sources of support for employees in sport organizations. In: Robinson L, Chelladurai P, Bodet G, Downward P (ed.). Routledge Handbook of Sport Management. Routledge International Handbooks, Abingdon: Routledge, pp. 178-192.