Dr Ines Branco-Illodo

Lecturer in Marketing

Marketing & Retail University of Stirling Stirling FK9 4LA Scotland, UK

Dr Ines Branco-Illodo

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About me

I joined the University of Stirling as a lecturer in Marketing in November 2018. Previously, I was a lecturer in marketing at Nottingham Trent University and worked at the University of Nottingham, where I also completed her PhD in 2016. Prior to my academic job, I worked in the Real State industry.

My main area of research expertise is on consumer research, with a main focus on gift giving behaviour, its different manifestations and the diverse contexts where gift giving happens. I am also interested on consumer coping, evolutionary marketing and the application of attachment theory to consumption contexts.

I authored articles on gift giving, political marketing and the role of deals in tourism. I published my work on journals such as the Journal of Travel Research, Journal of Business Research, European Journal of Marketing and Industrial Marketing Management and I regularly present my research in international events including the AMS World Marketing Congress and the ACR North American conference.