Dr Ines Branco-Illodo

Lecturer in Marketing

Marketing & Retail University of Stirling Stirling FK9 4LA Scotland, UK

Contact details

Email ines.branco-illodo@stir.ac.uk
Telephone+44 (0)1786 467388

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About me

I joined the University of Stirling as a lecturer in Marketing in November 2018. Previously, I was a lecturer in marketing at Nottingham Trent University and worked at the University of Nottingham, where I also completed her PhD in 2016. Prior to my academic job, I worked in the Real State industry.

I authored articles on gift giving, political marketing and published my work on journals such as the Journal of Travel Research, Industrial Marketing Management and the International Journal of Research in Marketing. I regularly present my research in international events including the AMS World Marketing Congress and the ACR North American conference.

Research

My current research interests revolve around consumer behaviour, specifically gift-giving, sharing and consumer coping from the perspective of Clinical, Evolutionary Psychology and Marketing. I have also contributed to research on political engagement and the application of Attachment Theory to consumption contexts.

I am interested in supervising PhD students with a interest on different forms of gift giving behaviour/sharing , consumer coping and evolutionary consumption in traditional and digital contexts.

Outputs

Article

Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers

Harvey J & Branco-Illodo I (2019) Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers. Journal of Political Marketing p. 30. https://doi.org/10.1080/15377857.2019.1652223

Conference Proceeding

The role of employee attachment in creating service climate: a low-skilled workers’ perspective

Branco-Illodo I, Siebers LQ, Lee L & Li F (2019) The role of employee attachment in creating service climate: a low-skilled workers’ perspective. In: , 09.07.2019-12.07.2019. Academy of Marketing Science World Marketing Congress.

Article

Food Sharing, Redistribution, and Waste Reduction via Mobile Applications: A Social Network Analysis

Harvey J, Smith A, Goulding J & Branco Illodo I (2019) Food Sharing, Redistribution, and Waste Reduction via Mobile Applications: A Social Network Analysis. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2019.02.019

Article

Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum

Pich C, Harvey J, Armannsdottir G, Poorrezaei M, Branco-Illodo I & Kincaid A (2018) Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum. International Journal of Market Research, 60 (6), pp. 589-610. https://doi.org/10.1177/1470785318793260

Article

Thrilled to Have "Bagged a Bargain" or "Bitter" and "Very Frustrating"? Exploring Consumer Attitudes to Value and Deals in Tourism

McCabe S & Branco Illodo I (2018) Thrilled to Have "Bagged a Bargain" or "Bitter" and "Very Frustrating"? Exploring Consumer Attitudes to Value and Deals in Tourism. Journal of Travel Research. https://doi.org/10.1177/0047287518790403

Conference Proceeding

Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract

Branco-Illodo I, Heath T & Tynan C (2017) Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract. In: Rossi P (ed.) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Paris, France, 19.07.2016-23.07.2016. Cham, Switzerland: Springer, pp. 851-852. https://doi.org/10.1007/978-3-319-47331-4_170

Conference Proceeding

Complexity of Dyadic Gift-Giving Forms: A New Framework

Branco-Illodo I, Heath T & Tynan C (2016) Complexity of Dyadic Gift-Giving Forms: A New Framework. In: Petruzelli L & Winer R (eds.) Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2015 Academy of Marketing Science (AMS) World Marketing Congress, Bari, Italy, 14.07.2015-18.07.2015. Cham, Switzerland: Springer, pp. 157-158. https://doi.org/10.1007/978-3-319-29877-1_32

Conference Proceeding

Gift-Giver's Attachment Styles and the Experience of Emotions

Branco-Illodo I, Tynan C & Heath T (2013) Gift-Giver's Attachment Styles and the Experience of Emotions. In: Academy of Marketing Conference 2013. Academy of Marketing Conference 2013, Cardiff, 08.07.2013-11.07.2013. Cardiff: Academy of Marketing. https://marketing.conference-services.net/reports/template/onetextabstract.xml?xsl=template/onetextabstract.xsl&conferenceID=3554&abstractID=738070

University of Stirling

Dr Ines Branco-Illodo

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About me

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