Book Chapter
Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers
Harvey J & Branco-Illodo I (2021) Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers. In: Pich C & Newman BI (eds.) Political Branding: More Than Parties, Leaders and Policies. London: Routledge. https://www.routledge.com/Political-Branding-More-Than-Parties-Leaders-and-Policies/Pich-Newman/p/book/9780367492274
Article
"You Really Shouldn't Have!" Coping with failed gift experiences
Branco-Illodo I, Heath T & Tynan C (2020) "You Really Shouldn't Have!" Coping with failed gift experiences. European Journal of Marketing, 54 (4), pp. 857-883. https://doi.org/10.1108/EJM-05-2018-0309
Article
Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers
Harvey J & Branco-Illodo I (2020) Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers. Journal of Political Marketing, 19 (1-2), pp. 107-136. https://doi.org/10.1080/15377857.2019.1652223
Conference Proceeding
The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract
Branco-Illodo I, Siebers LQ, Lee L & Li F (2020) The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract. In: Pantoja F, Wu S & Krey N (eds.) Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC). Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2019 Academy of Marketing Science World Marketing Congress, Edinburgh, 09.07.2019-12.07.2019. Cham, Switzerland: Springer, pp. 193-194. https://doi.org/10.1007/978-3-030-42545-6_55
Article
The 'perfect gift' and the 'best gift ever': an integrative framework for truly special gifts
Branco-Illodo I & Heath T (2020) The 'perfect gift' and the 'best gift ever': an integrative framework for truly special gifts. Journal of Business Research, 120, pp. 418-424. https://doi.org/10.1016/j.jbusres.2019.11.012
Website Content
Call for Papers: Nudging and Choice Architecture
Leal CC, Oliveira B, Branco-Illodo I & Salvador MLE (2020) Call for Papers: Nudging and Choice Architecture. Journal of Contemporary Administration via Zenodo [Repository] 18.06.2020. https://zenodo.org/record/3900050#.X3GoYGhKiUm
Article
Food Sharing, Redistribution, and Waste Reduction via Mobile Applications: A Social Network Analysis
Harvey J, Smith A, Goulding J & Branco Illodo I (2019) Food Sharing, Redistribution, and Waste Reduction via Mobile Applications: A Social Network Analysis. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2019.02.019
Article
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
Pich C, Harvey J, Armannsdottir G, Poorrezaei M, Branco-Illodo I & Kincaid A (2018) Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum. International Journal of Market Research, 60 (6), pp. 589-610. https://doi.org/10.1177/1470785318793260
Article
Thrilled to Have "Bagged a Bargain" or "Bitter" and "Very Frustrating"? Exploring Consumer Attitudes to Value and Deals in Tourism
McCabe S & Branco Illodo I (2018) Thrilled to Have "Bagged a Bargain" or "Bitter" and "Very Frustrating"? Exploring Consumer Attitudes to Value and Deals in Tourism. Journal of Travel Research. https://doi.org/10.1177/0047287518790403
Conference Proceeding
Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract
Branco-Illodo I, Heath T & Tynan C (2017) Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract. In: Rossi P (ed.) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Paris, France, 19.07.2016-23.07.2016. Cham, Switzerland: Springer, pp. 851-852. https://doi.org/10.1007/978-3-319-47331-4_170
Conference Proceeding
Complexity of Dyadic Gift-Giving Forms: A New Framework
Branco-Illodo I, Heath T & Tynan C (2016) Complexity of Dyadic Gift-Giving Forms: A New Framework. In: Petruzelli L & Winer R (eds.) Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2015 Academy of Marketing Science (AMS) World Marketing Congress, Bari, Italy, 14.07.2015-18.07.2015. Cham, Switzerland: Springer, pp. 157-158. https://doi.org/10.1007/978-3-319-29877-1_32
Conference Proceeding
Gift-Giver's Attachment Styles and the Experience of Emotions
Branco-Illodo I, Tynan C & Heath T (2013) Gift-Giver's Attachment Styles and the Experience of Emotions. In: Academy of Marketing Conference 2013. Academy of Marketing Conference 2013, Cardiff, 08.07.2013-11.07.2013. Cardiff: Academy of Marketing. https://marketing.conference-services.net/reports/template/onetextabstract.xml?xsl=template/onetextabstract.xsl&conferenceID=3554&abstractID=738070
