Marketing & Retail

Outputs related to Marketing & Retail

Showing 101 to 200 of 752

Conference Proceeding

Wilson-Nash C & Xiao S (2019) From F.O.M.O. to Changxin: A Cross-cultural Exploration of Consumer Response to Newness in the Fast-moving Consumer Goods Industry. In: Academy of Marketing Conference 2019: 'When you tire of marketing you tire of life'. Academy of Marketing 52nd Annual Conference, Regent's University London, 02.07.2019-04.07.2019. Helensburgh: Academy of Marketing, p. 64. https://issuu.com/regentscollege/docs/academy_of_marketing_conference_pro

Conference Proceeding

Xiao S, Wilson C, Kureshi I, Theodoropoulos G, Esquejo N, Slassor M, Hindson A, Buckley E, Herbert R, Murphy P, Davis T & Heukaeufe E (2017) Why People Do Not Switch: Product Form Level Explanations for Incremental Innovative Product Adoption Behaviour. In: Proceedings of the Academy of Marketing 2017 Conference. 50th Academy of Marketing Conference, Hull, UK, 03.07.2017-06.07.2017. Helensburgh, Scotland: Academy of Marketing.

Conference Proceeding

Branco-Illodo I, Heath T & Tynan C (2017) Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract. In: Rossi P (ed.) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Paris, France, 19.07.2016-23.07.2016. Cham, Switzerland: Springer, pp. 851-852. https://doi.org/10.1007/978-3-319-47331-4_170

Article

Stead M, MacKintosh AM, Findlay A, Sparks L, Anderson AS, Barton KL & Eadie D (2017) Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. Journal of Human Nutrition and Dietetics, 30 (4), pp. 524-533. https://doi.org/10.1111/jhn.12441

Conference Proceeding

Wohlfeil M (2017) From 'Spiral Scratch' to PledgeMusic: The Birth and Rebirth of Punk Culture's Entrepreneurial Spirit. In: Proceedings of the Academy of Marketing 2017 Conference. Academy of Marketing (UK) Annual Conference 2017, Hull, 03.07.2017-06.07.2017. Helensburgh, Scotland: Academy of Marketing. https://www.academyofmarketing.org/conference/conference-2017/

Commentary

Londoño-Roldan JC, Elms J & Davies K (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. Commentary on: J.C. Londoño, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81. Journal of Retailing and Consumer Services, 37, pp. 31-32. https://doi.org/10.1016/j.jretconser.2017.02.013

Conference Proceeding

Green T, Sinclair G & Tinson J (2016) An Exploration of Socially Responsible Music Consumption. In: Petruzzellis L & Winer R (eds.) Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2015 Academy of Marketing Science (AMS) World Marketing Congress, Bari, Italy, 14.07.2015-18.07.2015. Cham, Switzerland: Springer International, pp. 87-92. https://link.springer.com/chapter/10.1007%2F978-3-319-29877-1_19; https://doi.org/10.1007/978-3-319-29877-1_19

Conference Proceeding

Wilson C, Ormandy P, Vasilica C & Ali S (2016) E-Health Diaries for People at End-of-life: "A crutch to lean on". In: HIMS'16 : the 2016 International Conference on Health Informatics and Medical Systems, July 25-28, 2016, Monte Carlo Resort, Las Vegas, USA. International Conference of Health Informatics and Medical Systems HIMS'16, Las Vegas, 25.07.2016-28.07.2016, pp. 89-95. http://worldcomp-proceedings.com/proc/p2016/HIMS16_Contents.html

Book Chapter

Burt S & Sparks L (2016) Retail Branding. In: Dall'Olmo Riley F, Singh J & Blankson C (eds.) Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Marketing. London: Routledge, pp. 492-508. https://www.routledge.com/The-Routledge-Companion-to-Contemporary-Brand-Management/Riley-Singh-Blankson/p/book/9780415747905

Book Chapter

Bourlakis M, Maglaras G, Aktas E, Gallear D & Fotopoulos C (2016) Does Firm Size Influence Sustainable Performance in Food Supply Chains: Insights from Greek SMEs. In: Pawar K, Rogers H, Potter A & Naim M (eds.) Developments in Logistics and Supply Chain Management: Past, Present and Future. London: Palgrave Macmillan, pp. 253-265. http://dx.doi.org/10.1057/9781137541253

Book Chapter

Black I (2016) Beyond 'A Greener Scotland'. In: Barrow S & Small M (eds.) Scotland 2021. Ekklesia, pp. 154-160.

Conference Proceeding

Branco-Illodo I, Heath T & Tynan C (2016) Complexity of Dyadic Gift-Giving Forms: A New Framework. In: Petruzelli L & Winer R (eds.) Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2015 Academy of Marketing Science (AMS) World Marketing Congress, Bari, Italy, 14.07.2015-18.07.2015. Cham, Switzerland: Springer, pp. 157-158. https://doi.org/10.1007/978-3-319-29877-1_32

Conference Proceeding

Maglaras G, Sparks L & Bourlakis M (2016) Power dynamics and distribution of benefits within supply networks: Insights from the UK grocery network. In: Logistics Research Network Conference 2016, Hull, 07.09.2016-09.09.2016. Chartered Institute of Logistics and Transport. https://ciltuk.org.uk/AboutUs/ProfessionalSectorsForums/Forums/LogisticsResearchNetwork/LRN2016.aspx

Book Chapter

Moufahim M (2016) Authenticity, Religious Identity and Consumption: a Reflexive (Auto)Ethnographic Account. In: Jafari A & Sandicki O (eds.) Islam, Marketing and Consumption: Critical Perspectives on the Intersections. Routledge ed. Routledge Critical Marketing. London: Routledge, pp. 173-193. https://www.routledge.com/Islam-Marketing-and-Consumption-Critical-Perspectives-on-the-Intersections/Jafari-Sandikci/p/book/9780415746946

Meeting Abstract

Wilson C (2016) VitruCare: Using digital health to overcome the bounded willpower of patients with long term conditions. 2nd Behaviour Change Conference: Digital Health and Wellbeing, University College London, 24/02/2016 - 25/02/2016. Frontiers in Public Health. https://www.frontiersin.org/10.3389/conf.FPUBH.2016.01.00076/event_abstract; https://doi.org/10.3389/conf.FPUBH.2016.01.00076

Book Chapter

Siebers LQ (2015) International retail marketing and emerging markets. In: Goworek H & McGoldrick P (eds.) Retail marketing management: principles and practice. Harlow: Pearson, pp. 311-330. https://www.pearson.com/uk/educators/higher-education-educators/program/Mc-Goldrick-Retail-Marketing-Management-Principles-and-Practice/PGM1091532.html?tab=overview

Book Chapter

Williams M, Siebers LQ & Xun J (2015) Chinese retail policy and strategy. In: Mukherjee M, Cuthbertson R & Howard E (eds.) Retailing in emerging markets: a policy and strategy perspective. Routledge Studies in International Business and the World Economy. London: Routledge, pp. 200-239. https://www.routledge.com/Retailing-in-Emerging-Markets-A-policy-and-strategy-perspective/Mukherjee-Cuthbertson-Howard/p/book/9781138383180

Conference Proceeding

Goode A & Anderson S (2015) "It's Like Somebody Else's Pub": Understanding Conflict in Third Place. In: Diehl K & Yoon C (eds.) Advancing Connections. NA - Advances in Consumer Research, 43. 2015 North American Conference of the Association for Consumer Research, New Orleans, LA, USA, 01.10.2015-04.10.2015. Duluth, MN: Association for Consumer Research, pp. 346-351. http://www.acrwebsite.org/volumes/1019420/volumes/v43/NA-43