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Book Chapter

Country branding through the arts: the role of museums in positioning a nation on the global market

Citation
Rodner V, Preece C & Chang Y (2020) Country branding through the arts: the role of museums in positioning a nation on the global market. In: Ekström KM (ed.) Museum Marketization: Cultural Institutions in the Neoliberal Era. Mastering Management in the Creative and Cultural Industries. London: Routledge, pp. 170-187. https://www.routledge.com/Museum-Marketization-Cultural-Institutions-in-the-Neoliberal-Era-1st/Ekstrom/p/book/9781138393868

StatusPublished
Author(s)Rodner, Victoria; Preece, Chloe; Chang, Yu-Chien
Title of seriesMastering Management in the Creative and Cultural Industries
Publication date31/12/2020
Publication date online10/12/2019
PublisherRoutledge
Publisher URLhttps://www.routledge.com/…ok/9781138393868
Place of publicationLondon
ISBN9781138393851
eISBN9780429401510
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