Retail strategies in response to consumption changes in post-COVID-19 China

Citation

Siebers L (2020) Retail strategies in response to consumption changes in post-COVID-19 China. Retail strategies in response to consumption changes in post-COVID-19 China. 01.06.2020, pp. 43-47. https://worldfinancialreview.com/retail-strategies-in-response-to-consumption-changes-in-the-post-covid-19-china/

Abstract
China came out of the COVID-19 outbreak around March/April as the earliest in the world, when cities and provinces implemented policies to ease the lockdown. Life in China is a “new normal”, but it is gradually getting closer to the situation before the outbreak. However, retailers need to set up prompt strategies to respond to the changes in consumption and new types of shopping preferences originating from the outbreak, to meet the needs of consumers, as well as to make a profit. The “new normal” life creates challenges and also brings opportunities for retailers. This article discusses the strategies adopted by retailers in China, based on both the lessons learned from the outbreak and proactive approaches undertaken by retailers in response to consumption changes that form new and likely more permanent consumer behaviours.

Keywords
China, retail, consumption, COVID19

Notes
The article can be accessed online or sent to you on request.