Music and well-being: a transformative consumer research perspective

Citation

Sinclair G & Tinson J (2021) Music and well-being: a transformative consumer research perspective. Journal of Marketing Management, 37 (15-16), pp. 1605-1623. https://doi.org/10.1080/0267257x.2021.1945661

Abstract
While much is known about the therapeutic qualities of music, less is understood about its impact on well-being from a holistic perspective. To address this limitation, this study examines how music is used as a resource to manage all aspects of well-being: physical, mental, intellectual and social. Adopting a transformative consumer research perspective, the researchers partnered with community organisations and participants in the design of the research. This study explores experiences of older adults (60–81) and adolescent teenagers (15–17) in Ireland over a seven-month period, using interviews, participant observation of intergenerational music workshops, and participant music diaries to explore this phenomenon. Findings place emphasis on the role of intergenerational social well-being in addition to the role of music in pain management, structuring the everyday, providing purpose, confronting death/uncertainty, and the management of identity formation/loss. Suggestions for social policy and future research are also explored.

Keywords
Transformative consumer research; well-being; music consumption; participatory research; intergenerational research

Journal
Journal of Marketing Management: Volume 37, Issue 15-16

People

Professor Julie Tinson

Professor of Marketing, Marketing & Retail