Professor Steve Burt

Professor

Marketing & Retail University of Stirling, Stirling, FK9 4LA

Professor Steve Burt

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About me

About me

I graduated from the University of Oxford with a BA in Geography and started my PhD at the University of Wales, before moving to Stirling with my supervisor in 1983 where I completed my PhD.I was appointed as Lecturer in 1986, as Senior Lecturer in Marketing in 1992, and as Professor of Retail Marketing in 1998. I became Deputy Principal with specific responsibility for strategy and resources in 2007 and Senior Deputy Principal in 2011. After eight years in these senior management roles I returned to the School in 2015. I have served as Head of the former Department of Marketing on two occasions (1993-95 and 2000-2003) and as Director of the Institute for Retail Studies (1993-96 and 1999-2003).I teach on a range of retailing and marketing courses at undergraduate and full-time postgraduate level, and co-ordinate the Retail Management Context and International Retailing modules in the MBA in Retailing by distance learning programme. I am a visiting Professor at the Institute of Economic Research/Department of Business Administration at Lund University, Sweden and have held similar positions at the IGR-IAE, Université de Rennes 1, France, and Queens University, Canada. I am also President of the European Association for Education and Research in Commercial Distribution (an association for academics researching and teaching retailing). I am a regular contributor to management development programmes and industry conferences on retailing in both the UK and Europe. My management development work has included contributions for Auchan, C&A, Coop Group, Delhaize, Easynet, Greggs, Hilding Anders, HOK-Elanto, Kingfisher, Makro, Tetra Pak, Vion Foods and Woolworths (Australia).

Research (2)

My academic and research interests lie in the field of retailing. Specific interests include the patterns and processes of retail internationalisation; the implications of international retailing for structural change; the role of branding within the internationalisation process; and failure and divestment in international retailing. This research pursued with colleagues at Stirling and in Europe has been funded by a range of commercial and public agencies including the ESRC, European Commission and the DTI.My work on retail internationalisation initially focussed on understanding the patterns of investment and the generic processes at play. This then evolved into exploring not just investment but also divestment patterns and processes – often characterised as internationalisation failure -, and the role of store image and the retailer as a brand in the internationalisation process, based on the assumption that the brand is an important business asset and has a role to play in retail internationalisation.My work on retail branding follows two broad themes. First, placing the retail product brand (private brands) within a strategic context, and second exploring how the retail “brand” has evolved, particularly the inter-relationships between different aspects of retail branding and the view of the retailer as a corporate\organisational brand. This latter theme is integrated into my work on retail internationalisation, specifically how and to what extent retail brands travel across cultural boundaries.With my PhD work on structural change and comparative retailing, having involved a study of public policy actions in the French retail sector, I have maintained an interest in broad scale structural change within the retail industry. This has an international, primarily European focus, examining how and why retail markets differ in both structure and behaviours, and how change occurs over time – both at the country and the firm level.

Projects

RECAPT Retailer and Consumer Acceptance of Promising Novel Technologies and Collaborative Innovation Management
PI: Professor Steve Burt
Funded by: European Commission (Horizon 2020)

The Interactions of Globalisation and Productivity Processes in the Retail Sector
PI: Professor Steve Burt
Funded by: Economic and Social Research Council

Outputs (87)

Outputs

Editorial

Burt S & Maglaras G (2022) Special issue on Covid-19 and retailing. International Review of Retail, Distribution and Consumer Research, 32 (2), pp. 127-129. https://doi.org/10.1080/09593969.2022.2052464

Book Chapter

Burt S & Sparks L (2016) Retail Branding. In: Dall'Olmo Riley F, Singh J & Blankson C (eds.) Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Marketing. London: Routledge, pp. 492-508. https://www.routledge.com/The-Routledge-Companion-to-Contemporary-Brand-Management/Riley-Singh-Blankson/p/book/9780415747905

Book Chapter

Burt S (2014) The Delhaize Group: Internationalizing the supermarket on three continents. In: Dawson J & Mukoyama M (eds.) Global Strategies in Retailing: Asian and European Experiences. Routledge Studies in International Business and the World Economy, 58. London: Routledge, pp. 177-200. http://www.routledgementalhealth.com/books/details/9780415644297/

Book Chapter

Burt S (2014) The Metro group: Internationalizing the cash and carry format. In: Dawson J & Mukoyama M (eds.) Global Strategies in Retailing: Asian and European Experiences. Routledge Studies in International Business and the World Economy, 58. London: Routledge, pp. 201-226. http://www.routledgementalhealth.com/books/details/9780415644297/

Book Chapter

Cliquet G & Burt S (2011) Interactions between globalisation and retail productivity: Some governance issues. In: Aurifeille J, Medlin C, Tisdell C, Lafuente J & Aluja J (eds.) Globalisation, Governance and Ethics: New Managerial and Economic Insights. Economic Issues, Problems and Perspectives Government Procedures and Operations. Nova Science, pp. 163-179. https://www.novapublishers.com/catalog/product_info.php?products_id=20561

Book Chapter

Burt S, Johansson U & Thelander A (2010) Retailer Image – conceptualisation, formation, methods and perspectives in previous research. In: Burt S, Johansson U & Thelander A (eds.) Consuming IKEA : different perspectives on consumer images of a global retailer. Lund Studies in Economics and Management, 118. Lund, Sweden: Lund University Press, pp. 1-23. https://lup.lub.lu.se/search/publication/2007272

Book Chapter

Burt S, Johansson U, Thelander A & Anselmsson J (2010) The Formation of Image over Time – do Chinese, British and Swedish Consumers buy the same thing in IKEA?. In: Burt S, Johansson U & Thelander A (eds.) Consuming IKEA : different perspectives on consumer images of a global retailer. Lund Studies in Economics and management, 118. Lund, Sweden: Lund University Press, pp. 97-110. https://lup.lub.lu.se/search/publication/2007272

Book Chapter

Burt S & Tinson J (2010) Representing Billy – the Billy range in the IKEA catalogue. In: Burt S, Johansson U & Thelander A (eds.) Consuming IKEA : different perspectives on consumer images of a global retailer. Lund Studies in Economics and management, 118. Lund, Sweden: Lund University Press, pp. 155-177. https://lup.lub.lu.se/search/publication/2007272

Book Chapter

Burt S, Johansson U & Thelander A (2010) What Does it All Mean? summing up a research project. In: Burt S, Johansson U & Thelander A (eds.) Consuming IKEA : different perspectives on consumer images of a global retailer. Lund Studies in Economics and management, 118. Lund, Sweden: Lund University Press, pp. 237-246. https://lup.lub.lu.se/search/publication/2007272

Book Chapter

van Waterschoot W, Sinha PK, Burt S, De Haes J, Foscht T & Lievens A (2010) The Classic Conceptualisation and Classification of Distribution Service Outputs - time for a revision?. In: Morschett D, Rudolph T, Schnedlitz P, Schramm-Klein H & Swoboda B (eds.) European Retail Research 2010/ Volume 24 Issue II. European Retail Research, 24.II. Berlin Heidelberg: Springer, pp. 1-32. http://www.springerlink.com/content/j866363m57307446/

Other

Burt S (2009) The Scope and Nature of Retail Marketing. [in Reynolds, J. (ed.), Retail Marketing: The marketing issues facing a fast-changing sector, The Marketing & Management Collection, Online video talk] 2009. http://hstalks.com/main/view_talk.php?t=1185&r=310

Book Review

Burt S (2007) Shopping tourism, retailing and leisure. Review of: Shopping Tourism, Retailing and Leisure. Timothy, D. Clevedon, Channel View, (2005) (222pp. pbk, ISBN: 1873150598).. Tourism Management, 28 (2), pp. 636-636. https://doi.org/10.1016/j.tourman.2006.09.003

Book Chapter

Burt S & Sparks L (2006) Wal-Mart’s World. In: Brunn S (ed.) Wal-Mart World: The World's Biggest Corporation in the Global Economy. London: Routledge, pp. 27-43. http://www.routledge.com/books/details/9780415951371/

Book Chapter

Burt S & Sparks L (2006) ASDA: Wal-Mart in the United Kingdom. In: Brunn S (ed.) Wal-Mart World: The World's Biggest Corporation in the Global Economy. London: Routledge, pp. 243-260. http://www.routledge.com/books/details/9780415951371/

Book Chapter

Burt S, Dawson J & Larke R (2006) Inditex-Zara: re-writing the rules in apparel retailing. In: Dawson J, Larke R & Mukoyama M (eds.) Strategic Issues in International Retailing. London: Routledge, pp. 71-90. http://www.routledge.com/books/details/9780415343718/

Book Chapter

Burt S, Dawson J & Larke R (2006) Royal Ahold: multi-national, multi-channel, multi-format food provider. In: Dawson J, Larke R & Mukoyama M (eds.) Strategic Issues in International Retailing. London: Routledge, pp. 140-169. http://www.routledge.com/books/details/9780415343718/

Book Chapter

Johansson U & Burt S (2005) Inköpsprocessor för egna märkesvaror och leverantörsmärkesvaror i dagligvaruhandeln – en studie av Storbritannien, Italien och Sverge. In: Anselmsson J & Johansson U (eds.) Dagligvaruhandelns egna märkesvaror - konsekvenser och utvecklingstendenser. Lund Studies in Economics and Management, 83. Lund, Sweden: Lund Business Press, pp. 21-41.

Book Chapter

Burt S & Sparks L (2003) The Retail Context: An Overview. In: Freathy P (ed.) The Retailing Book: principles and applications. Harlow: Pearson Education Limited, pp. 3-30. http://catalogue.pearsoned.co.uk/educator/product/The-Retailing-Book-Principles-and-Applications/9780273655480.page

Book Chapter

Burt S & Sparks L (2003) The Internationalisation of Grocery Retailing. In: Freathy P (ed.) The retailing book: principles and applications. First ed. Harlow, UK: Prentice Hall/Financial Times, pp. 31-44. http://www.pearsoned.co.uk/bookshop/detail.asp?WT.oss=0273655485&WT.oss_r=1&item=100000000016184

Research Report

Burt S & Sparks L (2002) Competitive Analysis of the Retail Sector in the UK. Department of Trade and Industry. Department of Trade and Industry, London. http://webarchive.nationalarchives.gov.uk/+/http://www.dti.gov.uk/retail/index.htm

Book Chapter

Burt S (2002) International Retailing. In: McGoldrick P (ed.) Retail Marketing. 2nd ed. Maidenhead: MacGraw-Hill, pp. 543-584. http://www.mcgraw-hill.co.uk/html/0077092503.html

Book Chapter

Dawson J & Burt S (1998) European Retailing : Dynamics, Restructuring and Development Issues. In: Pinder D (ed.) The New Europe: Economy, Society and Environment. Chichester: Wiley, pp. 157-176. http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0471971235,descCd-tableOfContents.html

Article

Burt S & Sparks L (1991) Setting standards for car parking provision: the case of retailing. Traffic Engineering and Control, 32 (5), pp. 253-258. http://www.scopus.com/inward/record.url?partnerID=yv4JPVwI&eid=2-s2.0-0025920284&md5=83ce450fca860310a407d1a6cbd940a9