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Edited Book

Consuming IKEA : Different perspectives on consumer images of a global retailer

Citation
Burt S, Johansson U & Thelander A (eds.) (2010) Consuming IKEA : Different perspectives on consumer images of a global retailer. Lund Studies in Economics and management, 118. Lund, Sweden: Lund Business Press. http://www.lunduniversity.lu.se/o.o.i.s?id=24732&postid=2007272

Keywords
international; IKEA; retail; consumer image; image

StatusPublished
EditorProfessor Steve Burt
Title of seriesLund Studies in Economics and management
Number in series118
Publication date31/12/2010
PublisherLund Business Press
Publisher URLhttp://www.lunduniversity.lu.se/…2&postid=2007272
Place of publicationLund, Sweden
ISBN9789185113422
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