Professor in Marketing, Marketing, People and Entrepreneurship
Professor in Marketing, Marketing, People and Entrepreneurship
Lecturer in Management, Marketing, People and Entrepreneurship
SL in Sustainable & Responsible Business, Marketing, People and Entrepreneurship
Senior Lecturer in Marketing, Marketing, People and Entrepreneurship
Professor, Marketing, People and Entrepreneurship
Senior Lecturer, Marketing, People and Entrepreneurship
Emeritus Professor, Marketing, People and Entrepreneurship
Professor, Marketing, People and Entrepreneurship
Lecturer in Human Resource Management, Marketing, People and Entrepreneurship
Lecturer in Digital Work, Marketing, People and Entrepreneurship
Lecturer in Entrepreneurship, Marketing, People and Entrepreneurship
Lecturer in Marketing Strategy & Policy, Marketing, People and Entrepreneurship
Lect in Digital Marketing & Analytics, Marketing, People and Entrepreneurship
SL in Entrepreneurship & Innovation, Marketing, People and Entrepreneurship
Research Assistant, Marketing, People and Entrepreneurship
Professor of Entrepreneurship, Marketing, People and Entrepreneurship
Senior Lecturer in OB/HRM, Marketing, People and Entrepreneurship
Lecturer in Work & Organisations, Marketing, People and Entrepreneurship
Lecturer in Branding & Digital Marketing, Marketing, People and Entrepreneurship
Article
Wilson-Nash C, Takhar J, He C, Al-Ma’ani N & Salu O (2026) If We Were a Straight Couple: Laboring to Navigate LGBTIQA+ Reproductive Bioprecarity in UK Fertility Clinics. Social Science & Medicine, 399, Art. No.: 119214. https://doi.org/10.1016/j.socscimed.2026.119214
Article
Killing brands with kindness: Consumer-driven online value destruction
Refaie N, Anker T & Finch J (2026) Killing brands with kindness: Consumer-driven online value destruction [Killing brands with kindness]. European Journal of Marketing. https://doi.org/10.1108/EJM-03-2023-0213
Editorial
From old to new: re-thinking and reconstructing ageing consumers
Wilson-Nash C, Schneider-Kamp A & Franco P (2026) From old to new: re-thinking and reconstructing ageing consumers. Journal of Marketing Management, 42 (7-8), pp. 871-879. https://doi.org/10.1080/0267257x.2026.2641338
Article
Baig FN, Salman F, Husain S & Saqib SI (2026) Tracing the trajectory of digital affordance actualisation during a rare event: a relational affordance model. Information Technology & People, pp. 1-21. https://www.emerald.com/itp/article-abstract/doi/10.1108/ITP-05-2025-0650/1364479/Tracing-the-trajectory-of-digital-affordance?redirectedFrom=fulltext; https://doi.org/10.1108/itp-05-2025-0650
Preprint
The Architect of Knowledge: Cognitive Authority in Human-AI Cognitive Systems
Anker T (2026) The Architect of Knowledge: Cognitive Authority in Human-AI Cognitive Systems. Conceptual Blueprint, 1. SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6648381; https://doi.org/10.5281/zenodo.19766294
Article
Everyday ethical decisions in business – A structure and agency perspective
Fenech C, Anker TB & Keston-Siebert S (2026) Everyday ethical decisions in business – A structure and agency perspective. European Management Journal. https://doi.org/10.1016/j.emj.2026.04.003
Article
Marston HR, Brittain K, Lynch J, Lariviere M, Mehta R, Thorn J, Henderson C, Steils N, Wilson-Nash C & Gibson G (2026) Technology use for care, support and social connect in the community: preliminary findings from the DIALOGUE project. Cogent Gerontology, 5 (1). https://doi.org/10.1080/28324897.2026.2645518
Book Chapter
Consumer vulnerability, consumer well-being, and caring marketplaces
Heath T & Branco-Illodo I (2025) Consumer vulnerability, consumer well-being, and caring marketplaces. In: Daskalopoulou A & Yannopolou N (eds.) Marketing Ethics and Consumer Society. 1st ed. London: Routledge. https://doi.org/10.4324/9781003604549-8
Book Chapter
Digital divide for people with disabilities: How digital marketers can develop inclusivity
Wilson-Nash C (2025) Digital divide for people with disabilities: How digital marketers can develop inclusivity. In: Disability and Digital Marketing. Routledge, pp. 13-32. https://doi.org/10.4324/9781032691664-3
Book Chapter
Branding and Ageing Consumers: Breaking the Stereotype
Wilson-Nash C (2025) Branding and Ageing Consumers: Breaking the Stereotype. In: Zarantonello L & Andreini D (eds.) The Sage Handbook of Brand Management. London: Sage. https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-brand-management/book289737#description
Article
No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access
Wilson-Nash C, Angell R, Qiu Y, Pavlopoulou I & Kolyperas D (2025) No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access. Psychology and Marketing. https://doi.org/10.1002/mar.70098
Article
Extravagance as a tool of family display
Anderson S, Goode A & Tinson J (2025) Extravagance as a tool of family display. The Sociological Review. https://doi.org/10.1177/00380261251403859
Newspaper Article
'Mindful gifting' could be the kindest thing you do for yourself and others this Christmas
Branco-Illodo I & Heath T (2025) 'Mindful gifting' could be the kindest thing you do for yourself and others this Christmas. The Conversation. 10.12.2025. https://theconversation.com/mindful-gifting-could-be-the-kindest-thing-you-do-for-yourself-and-others-this-christmas-271426
Article
Clean food consumerism: scale development and validation
Hino H & Sparks L (2025) Clean food consumerism: scale development and validation. Food Quality and Preference, 132, Art. No.: 105554. https://doi.org/10.1016/j.foodqual.2025.105554
Article
Gibson G, Lariviere M, Steils N, Marston H, Wilson-Nash C, Lynch J, Brittain K, Henderson C, Thorn J, Worthington J, Pike K & Mehta R (2025) DIALOGUE: Digital care technologies for social connection, care and support of older adults. Final Project Report. [version 1; peer review: awaiting peer review]. NIHR Open Research. https://doi.org/10.3310/nihropenres.13994.1
Article
A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool
Rahman RU, Heinberg M, Banerjee S & Katsikeas CS (2025) A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool. Journal of International Marketing, 32 (3), pp. 43-64. https://doi.org/10.1177/1069031X241254038
Building effective digital post-hospital discharge and reablement services for older adults in social care: a mixed methods process evaluation using the NASSS framework
PI: Dr Grant Gibson
Funded by: National Institute for Health Research
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Digital innovation in cycling – Gaming as a tool for enhancing sport participation
PI:
Funded by: European Network for Innovation and Knowledge
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Possessing and being Possessed: Managing Agency in the Liminal Self
PI:
Funded by: The British Academy
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Climate change behaviours research
PI:
Funded by: Scottish Government
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Climate Solution Programme Pilot and Launch
PI:
Funded by: Scottish Environment Protection Agency and Scottish Government
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CLIMATE CHANGE BEHAVIOURS – SEGMENTATION STUDY
PI:
Funded by: Scottish Government
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Healthcare Retail Standard Evaluation
PI:
Funded by: NHS Health Scotland
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Exploring the effects of power dynamics on commercial practices within supply networks: Insights from the UK grocery sector
PI: Dr George Maglaras
Funded by: Chartered Institute of Logistics and Transport (UK)
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Neo-demographics: Opening Developing World Markets by Using Personal Data and Collaboration
PI: Professor Leigh Sparks
Funded by: Engineering and Physical Sciences Research Council
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Understanding Scottish Places
PI: Professor Leigh Sparks
Funded by: Scottish Government
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Transactional loyalty program for multiple independent businesses
PI: Professor Leigh Sparks
Funded by: Technology Strategy Board
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RECAPT Retailer and Consumer Acceptance of Promising Novel Technologies and Collaborative Innovation Management
PI: Professor Steve Burt
Funded by: European Commission (Horizon 2020)
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Glasgow and Clyde Valley City Region Retail Study
PI: Professor Leigh Sparks
Funded by: Glasgow and the Clyde Valley Strategic Development Planning Authority
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The Impact of internet adoption upon traditional patterns of island life in Scotland
PI: Professor Paul Freathy
Funded by: The British Academy
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Retail buying and country of origin
PI: Professor Leigh Sparks
Funded by: The Royal Society of Edinburgh
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Developing the Malaysian Sport Industry: A programme of capacity building research
PI: Professor Leigh Sparks
Funded by: Sportswork Group SDN.BHD
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Independent Retailers and the Demise of Smoking: A Scoping Study
PI: Professor Gerard Hastings
Funded by: Department of Health
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The Interactions of Globalisation and Productivity Processes in the Retail Sector
PI: Professor Steve Burt
Funded by: Economic and Social Research Council
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