Burt S (2008) The Metro Group - internationalising Cash & Carry retailing [Final published version is in Japanese.]. In: Uzui K (ed.) The History of Top Retailers in Europe. Tokyo: The Japan Society for the Study of Marketing History, pp. 83-114.
English abstract: The Metro Group is now the third largest retailer by sales in the world, behind Wal-Mart and Carrefour. In 2007 the Group generated sales of €64.3 billion from 2,221 stores operating in 31 countries. Over 59% of sales came from the group’s 962 international stores. Over the past 40 years Metro has evolved into an international retail group trading through four core retail formats and established retail brands.
; marketing management; affluent consumers; consumer behaviour
|Publisher||The Japan Society for the Study of Marketing History|
|Place of publication||Tokyo|