Citation Burt S (1991) Trends in the Internationalization of Grocery Retailing : the European Experience. International Review of Retail, Distribution and Consumer Research, 1 (4), pp. 487-515. https://doi.org/10.1080/09593969100000005
Abstract The three traditional views of retail internationalization involve the diffusion of retail concepts, operational involvement in foreign markets and the international- ization of a retail management function. None of these identified categories is new, but there is evidence that there is an unprecedented level of interest in internationalization as a viable strategic option for retailers. This paper examines these themes within die grocery sector in Europe, through an empirical investigation of activity in the post-war period.