Article
Categorizing Patterns and Processes in Retail Grocery Internationalisation
Details
Citation
Burt S, Davies K, Dawson J & Sparks L (2008) Categorizing Patterns and Processes in Retail Grocery Internationalisation. Journal of Retailing and Consumer Services, 15 (2), pp. 78-92. https://doi.org/10.1016/j.jretconser.2007.05.008
Abstract
The last two decades have been characterised by an increasing internationalisation of retail activity and a considerable number of academic attempts to classify or categorise this activity. A number of different classifications have been proposed based mainly on interactions amongst geographical spread, market entry, managerial outlook and managerial flexibility. However, an examination of three leading international grocery chains on such criteria reveals little communality in pattern or process. Instead internationalisation is marked by different, perhaps serendipitous, patterns and by periods of retrenchment and reconsideration of activities, within a generic strategy of front of store adaptation and back of store standardisation. Previous classifications are therefore partial, time-bound semi-descriptions which need to be supplemented by detailed long-term examination of the internationalisation activities and processes of individual companies.
Keywords
Retail; Internationalisation; Globalisation; Classification; Grocery
Journal
Journal of Retailing and Consumer Services: Volume 15, Issue 2
Status | Published |
---|---|
Publication date | 31/03/2008 |
Publication date online | 18/10/2007 |
URL | http://hdl.handle.net/1893/684 |
Publisher | Elsevier |
ISSN | 0969-6989 |
People (4)
People
Professor Steve Burt
Professor, Marketing & Retail
Dr Keri Davies
Senior Lecturer, Marketing & Retail
Professor John Dawson
Emeritus Professor, Marketing & Retail
Professor Leigh Sparks
Deputy Principal