International Retailing as Embedded Business Models



Burt S, Johansson U & Dawson J (2016) International Retailing as Embedded Business Models. Journal of Economic Geography, 16 (3), pp. 715-747.

As retailers internationalize they interact with diverse socio-political-economic environments and the activities, processes, behaviours and outputs underpinning their business models evolve over time and space. Retailers are not passive, and through managerial agency they interpret the environment to compete and further their own commercial aims. Consequently, mutual interaction with the host environment means that changes may also occur in the established institutional norms in a market. Most existing studies have focused on the implications of territorial embeddedness for internationalizing retailers. In this article we also consider the societal and network forms of embeddedness identified by Hess, and illustrate how retailers transfer, negotiate and adapt their business model as they embed themselves in different institutional environments. A case study of IKEA is used to illustrate the synthesis of these two frameworks.

Embeddedness; business model; international retailing; IKEA

Journal of Economic Geography: Volume 16, Issue 3

Publication date31/05/2016
Publication date online24/03/2015
Date accepted by journal06/02/2015
PublisherOxford University Press

People (2)


Professor Steve Burt

Professor Steve Burt

Professor, Marketing & Retail

Professor John Dawson

Professor John Dawson

Emeritus Professor, Marketing & Retail