Book Chapter

Representing Billy – the Billy range in the IKEA catalogue



Burt S & Tinson J (2010) Representing Billy – the Billy range in the IKEA catalogue. In: Burt S, Johansson U & Thelander A (eds.) Consuming IKEA : different perspectives on consumer images of a global retailer. Lund Studies in Economics and management, 118. Lund, Sweden: Lund University Press, pp. 155-177.

Title of seriesLund Studies in Economics and management
Number in series118
Publication date31/12/2010
PublisherLund University Press
Publisher URL
Place of publicationLund, Sweden
ISSN of series0284-5075

People (2)


Professor Steve Burt

Professor Steve Burt

Professor, Marketing & Retail

Professor Julie Tinson

Professor Julie Tinson

Professor of Marketing, Marketing & Retail