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Book Chapter

The Formation of Image over Time – do Chinese, British and Swedish Consumers buy the same thing in IKEA?

Citation
Burt S, Johansson U, Thelander A & Anselmsson J (2010) The Formation of Image over Time – do Chinese, British and Swedish Consumers buy the same thing in IKEA?. In: Burt S, Johansson U & Thelander A (eds.) Consuming IKEA : different perspectives on consumer images of a global retailer. Lund Studies in Economics and management, 118. Lund, Sweden: Lund University Press, pp. 97-110. https://lup.lub.lu.se/search/publication/2007272

StatusPublished
Author(s)Burt, Steven; Johansson, Ulf; Thelander, Asa; Anselmsson, Johan
Title of seriesLund Studies in Economics and management
Number in series118
Publication date31/12/2010
PublisherLund University Press
Publisher URLhttps://lup.lub.lu.se/search/publication/2007272
Place of publicationLund, Sweden
ISSN of series0284-5075
ISBN978-91-85113-42-2
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