I am a Senior Research Fellow at the Institute for Social Marketing (ISM) at the University of Stirling. I am a graduate of Glasgow Caledonian University where I completed my undergraduate degree in Psychology in 2003 and my PhD in 2007. Since joining ISM in 2007, I have worked on the impact of the commercial marketing of tobacco, alcohol and gambling on consumer attitudes and behaviour. My research is mostly related to tobacco and in particular tobacco packaging. My primary focus has been on how tobacco packaging has been, and continues to be, used as a promotional tool, and how it could potentially be used to discourage smoking. I have given more than 60 presentations, and been an author on more than 70 publications/reports, on tobacco packaging. I have been lead or co-investigator in more than a dozen projects on packaging. I currently supervise, and have previously supervised, a number of PhD students on tobacco and alcohol packaging or marketing.