Moodie C & Bauld L (2015) Evidence supports plain tobacco packaging to improve public health. Pharmaceutical Journal, 294 (7843/4), pp. 15-16. https://doi.org/10.1211/PJ.2015.20067505
First paragraph: Tobacco companies rely heavily on packaging to create and drive brand image in order to attract new consumers to their products and create brand loyalty. Standardising pack appearance by introducing laws that enforce plain tobacco packaging may contribute to a reduction in smoking rates and improve public health.
Pharmaceutical Journal: Volume 294, Issue 7843/4