Plain packaging: Legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations



Moodie C, Hoek J, Scheffels J, Gallopel-Morvan K & Lindorff K (2019) Plain packaging: Legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations. Tobacco Control, 28 (5), pp. 485-492.

Introduction By July 2018, five countries (Australia, France, United Kingdom, New Zealand, Norway) had fully implemented plain (standardised) packaging. Methods Using government documents, we reviewed the key legislative differences between these five countries to identify best practice measures and potential lacuna. We then discuss how governments planning to introduce plain packaging could strengthen their legislation. Results Differences between countries include the terminology used (either ‘plain’, ‘standardised’, or ‘plain and standardised’), products covered, and transition times (ranging from two to twelve months). Myriad differences exist with respect to the packaging, including the dimensions (explicitly stated for height, width and depth vs minimum dimensions for the health warnings only), structure (straight-edged flip-top packs vs straight, rounded and bevelled-edged flip-top packs and shoulder boxes) and size (minimum number of cigarettes and weight of tobacco vs fixed amounts), and warning content (e.g. inclusion of a stop-smoking web address and/or quitline displayed on warnings on one or both principal display areas). Future options that merit further analysis include banning colour descriptors in brand and variant names, allowing pack inserts promoting cessation, and permitting cigarettes that are designed to be dissuasive. Conclusions Plain packaging legislation and regulations are divergent. Countries moving towards plain packaging should consider incorporating the strengths of existing policies and review opportunities for extending these. While plain packaging represents a milestone in tobacco control policy, future legislation need not simply reflect the past but could set new benchmarks to maximise the potential benefits of this policy.

Tobacco Control: Volume 28, Issue 5

FundersCancer Research UK
Publication date30/09/2019
Publication date online01/08/2018
Date accepted by journal16/07/2018

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Professor Karine Gallopel-Morvan

Professor Karine Gallopel-Morvan

Honorary Professor, Institute for Social Marketing

Professor Crawford Moodie

Professor Crawford Moodie

Professor, Institute for Social Marketing

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