The importance of loose tobacco when considering capping pack size

Citation

Moodie C & Stead M (2020) The importance of loose tobacco when considering capping pack size. Addiction, 115 (5), pp. 812-814. https://doi.org/10.1111/add.14921

Abstract
Caps on tobacco pack sizes should include loose tobacco,as pack size varies more for loose tobacco than factory-made cigarettes. This may simplify purchase decisions for consumers and inventory management for retailers. Standardizing pack dimensions as well as the quantity of product within packs would further limit the potential of tobacco companies to use the packaging as a promotional tool.

Keywords
Consumers; loose tobacco; pack size; packaging; retailers; tobacco

Journal
Addiction: Volume 115, Issue 5

People

Professor Crawford Moodie

Professor, Institute for Social Marketing