Citation Moodie C & Stead M (2020) The importance of loose tobacco when considering capping pack size. Addiction. https://doi.org/10.1111/add.14921
Abstract Caps on tobacco pack sizes should include loose tobacco,as pack size varies more for loose tobacco than factory-made cigarettes. This may simplify purchase decisions for consumers and inventory management for retailers. Standardizing pack dimensions as well as the quantity of product within packs would further limit the potential of tobacco companies to use the packaging as a promotional tool.