Commentary

Understanding the broader impacts of alcohol marketing: Time for a research agenda which includes adults

Citation

Moodie C & Critchlow N (2021) Understanding the broader impacts of alcohol marketing: Time for a research agenda which includes adults. Alcohol and Alcoholism. https://doi.org/10.1093/alcalc/agab028

Abstract
Most research on alcohol marketing involves young people. Consequently, gaps remain in our understanding of how alcohol marketing reaches, engages and influences adults, who are the legitimate and primary targets for marketing communications. Responding to these lacunae in knowledge is necessary to help inform and evaluate population-level controls on alcohol marketing.

Keywords
alcohol marketing; alcohol promotion; alcohol advertising; alcohol regulation; alcohol control policy; marketing regulation; advertising regulation; advertising policy; adults

Notes
Output Status: Forthcoming/Available Online

Journal
Alcohol and Alcoholism

StatusIn Press
FundersSSA Society for the Study of Addiction
Publication date online09/04/2021
Date accepted by journal16/03/2021
URLhttp://hdl.handle.net/1893/32518
ISSN0735-0414
eISSN1464-3502