Understanding the broader impacts of alcohol marketing: Time for a research agenda which includes adults

Citation

Moodie C & Critchlow N (2021) Understanding the broader impacts of alcohol marketing: Time for a research agenda which includes adults. Alcohol and Alcoholism, 56 (5), pp. 614-616. https://doi.org/10.1093/alcalc/agab028

Abstract
Most research on alcohol marketing involves young people. Consequently, gaps remain in our understanding of how alcohol marketing reaches, engages and influences adults, who are the legitimate and primary targets for marketing communications. Responding to these lacunae in knowledge is necessary to help inform and evaluate population-level controls on alcohol marketing.

Keywords
alcohol marketing; alcohol promotion; alcohol advertising; alcohol regulation; alcohol control policy; marketing regulation; advertising regulation; advertising policy; adults

Journal
Alcohol and Alcoholism: Volume 56, Issue 5

People

Dr Nathan Critchlow

Research Fellow, Institute for Social Marketing

Professor Crawford Moodie

Professor, Institute for Social Marketing