Citation Ford A, MacKintosh AM, Moodie C, Kuipers M, Hastings G & Bauld L (2020) Impact of a ban on the open display of tobacco products in retail outlets on never smoking youth in the UK: findings from a repeat cross-sectional survey before, during and after implementation. Tobacco Control, 29 (3), pp. 282-288. https://doi.org/10.1136/tobaccocontrol-2018-054831
Abstract Background: In the United Kingdom, a ban on the open display of tobacco products at the point of sale (POS) was phased in between 2012 and 2015. We explored any impact of the ban on youth pre-, mid- and post-implementation.
Methods: A repeat cross-sectional in-home survey with 11- to 16-year-olds in the United Kingdom was conducted pre-ban (2011, n=1373), mid-ban (2014, n=1205) and post-ban (2016, n=1213). Analysis focuses on the never smokers in the sample (n=2953 in total). Pre-ban, we quantified associations of noticing cigarettes displayed at POS and cigarette brand awareness with smoking susceptibility. We measured any change in noticing cigarettes displayed at POS, cigarette brand awareness and smoking susceptibility between pre-, mid- and post-ban. Post-ban, we assessed support for a display ban, perceived appeal of cigarettes and perceived acceptability of smoking as a result of closed displays.
Results: Pre-ban, noticing cigarettes displayed at POS (AOR=1.97, 95% CI=1.30-2.98) and higher brand awareness (AOR=1.15, 95% CI=1.03-1.29) were positively associated with smoking susceptibility. The mean number of brands recalled declined from 0.97 pre-ban to 0.69 post-ban (p
Journal Tobacco Control: Volume 29, Issue 3
Ford, Allison; MacKintosh, Anne Marie; Moodie, Crawford; Kuipers, Mirte; Hastings, Gerard; Bauld, Linda