Death of a Salesman

Citation

Hastings G & Moodie C (2015) Death of a Salesman. Tobacco Control, 24 (Supplement 2), pp. ii1-ii2. https://doi.org/10.1136/tobaccocontrol-2015-052285

Abstract
First paragraph: In December 2012 Australia became the first jurisdiction to mandate plain (or standardised) packaging for tobacco products. Many governments have been looking on with interest, anxious to learn if this is also the next step forward in their own efforts to tackle the harms caused by tobacco. This special issue begins to answer this question by presenting a series of studies which provide an initial evaluation of the policy. What have been the early impacts of plain packaging on young people and adult smokers? And are there any unintended consequences—has it reduced prices, for instance, or encouraged illicit tobacco use?

Journal
Tobacco Control: Volume 24, Issue Supplement 2

People

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing

Professor Crawford Moodie

Professor, Institute for Social Marketing