Project

Young adult’s perceptions of alcohol packaging as a form of promotion, and how it could be used more effectively to communicate health messaging

Funded by Alcohol Focus Scotland.

A focus group study with young adult drinkers exploring alcohol packaging as a form of promotion, and how it could be used more effectively to communicate health messaging. Eight groups will be conducted with up to seven young adult drinkers in each (n = 56). The groups will be segmented by age (18-24, 25-35), gender and social grade.

Total award value £6,840.00

People

Dr Crawford Moodie
Dr Crawford Moodie

Senior Research Fellow, ISM

Dr Richard Purves
Dr Richard Purves

Research Fellow, Institute for Social Marketing

Professor Niamh Fitzgerald
Professor Niamh Fitzgerald

Professor, Institute for Social Marketing

Research programmes

Research centres/groups

Research themes