Young adult’s perceptions of alcohol packaging as a form of promotion, and how it could be used more effectively to communicate health messaging

A focus group study with young adult drinkers exploring alcohol packaging as a form of promotion, and how it could be used more effectively to communicate health messaging. Eight groups will be conducted with up to seven young adult drinkers in each (n = 56). The groups will be segmented by age (18-24, 25-35), gender and social grade.