Marketing & Retail

Outputs related to Marketing & Retail

Showing 101 to 200 of 794

Conference Proceeding

Branco-Illodo I, Siebers LQ, Lee L & Li F (2020) The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract. In: Pantoja F, Wu S & Krey N (eds.) Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC). Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2019 Academy of Marketing Science World Marketing Congress, Edinburgh, 09.07.2019-12.07.2019. Cham, Switzerland: Springer, pp. 193-194. https://doi.org/10.1007/978-3-030-42545-6_55


Website Content

Sparks L (2020) COVID-19 and Christmas. Stirlingretail [Blog Post] 15.12.2020. https://stirlingretail.com/2020/12/15/covid-19-and-christmas/


Article

Critchlow N, Moodie C, Stead M, Morgan A, Newall PW & Dobbie F (2020) Visibility of age restriction warnings, harm reduction messages and terms and conditions: A content analysis of paid-for gambling advertising in the United Kingdom [Consumer protection information in gambling advertising]. Public Health, 184, pp. 79-88. https://doi.org/10.1016/j.puhe.2020.04.004


Website Content

Leal CC, Oliveira B, Branco-Illodo I & Salvador MLE (2020) Call for Papers: Nudging and Choice Architecture. Journal of Contemporary Administration via Zenodo [Repository] 18.06.2020. https://zenodo.org/record/3900050#.X3GoYGhKiUm


Website Content

Sparks L (2020) Shopping in a Post-Lockdown World. University of Stirling Public Policy Blog [Blog post] 11.06.2020. https://policyblog.stir.ac.uk/2020/06/11/shopping-in-a-post-lockdown-world/


Newspaper Article

Siebers L (2020) Retail strategies in response to consumption changes in post-COVID-19 China. Retail strategies in response to consumption changes in post-COVID-19 China. 01.06.2020, pp. 43-47. https://worldfinancialreview.com/retail-strategies-in-response-to-consumption-changes-in-the-post-covid-19-china/


Website Content

Sparks L (2020) Retailing, Shopping and Covid-19. Stirlingretail [Blog post] 19.05.2020. https://stirlingretail.com/2020/05/19/retailing-shopping-and-covid-19/


Website Content

Sparks L (2020) Retail Armageddon – Non Food. Stirlingretail [Blog post] 26.03.2020. https://stirlingretail.com/2020/03/26/retail-armageddon-non-food/


Website Content

Sparks L (2020) Retail Armageddon. Stirlingretail [Blog post] 23.03.2020. https://stirlingretail.com/2020/03/23/retail-armageddon/


Book Chapter

Moufahim M (2019) Down a slippery slope . . . is Britain joining the global trends towards right-wing populism?. In: Jackson D, Thorsen E, Lilleker D & Weidhase N (eds.) UK Election Analysis 2019: Media, Voters and the Campaign: Early reflections from leading academics. Poole, England: The Centre for Comparative Politics and Media Research, pp. 53-53. https://ecrea.eu/page-18206/8396587


Conference Proceeding

Wilson-Nash C & Xiao S (2019) From F.O.M.O. to Changxin: A Cross-cultural Exploration of Consumer Response to Newness in the Fast-moving Consumer Goods Industry. In: Academy of Marketing Conference 2019: 'When you tire of marketing you tire of life'. Academy of Marketing 52nd Annual Conference, Regent's University London, 02.07.2019-04.07.2019. Helensburgh: Academy of Marketing, p. 64. https://issuu.com/regentscollege/docs/academy_of_marketing_conference_pro


Conference Proceeding

Xiao S, Wilson C, Kureshi I, Theodoropoulos G, Esquejo N, Slassor M, Hindson A, Buckley E, Herbert R, Murphy P, Davis T & Heukaeufe E (2017) Why People Do Not Switch: Product Form Level Explanations for Incremental Innovative Product Adoption Behaviour. In: Proceedings of the Academy of Marketing 2017 Conference. 50th Academy of Marketing Conference, Hull, UK, 03.07.2017-06.07.2017. Helensburgh, Scotland: Academy of Marketing.


Conference Proceeding

Branco-Illodo I, Heath T & Tynan C (2017) Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract. In: Rossi P (ed.) Marketing at the Confluence between Entertainment and Analytics. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Paris, France, 19.07.2016-23.07.2016. Cham, Switzerland: Springer, pp. 851-852. https://doi.org/10.1007/978-3-319-47331-4_170


Article

Stead M, MacKintosh AM, Findlay A, Sparks L, Anderson AS, Barton KL & Eadie D (2017) Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. Journal of Human Nutrition and Dietetics, 30 (4), pp. 524-533. https://doi.org/10.1111/jhn.12441


Conference Proceeding

Wohlfeil M (2017) From 'Spiral Scratch' to PledgeMusic: The Birth and Rebirth of Punk Culture's Entrepreneurial Spirit. In: Proceedings of the Academy of Marketing 2017 Conference. Academy of Marketing (UK) Annual Conference 2017, Hull, 03.07.2017-06.07.2017. Helensburgh, Scotland: Academy of Marketing. https://www.academyofmarketing.org/conference/conference-2017/


Commentary

Londoño-Roldan JC, Elms J & Davies K (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. Commentary on: J.C. Londoño, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81. Journal of Retailing and Consumer Services, 37, pp. 31-32. https://doi.org/10.1016/j.jretconser.2017.02.013