MSc Strategic Public Relations and Communication Management

Gain a thorough understanding of the role of public relations (PR) in contemporary societies while developing key critical, analytical, management and communication skills.

Strategic Public Relations and Communication Management

Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date September 2021, September 2022
  • Duration MSc full-time: 12 months, MSc part-time: 24 months
  • Mode of study Part-time, Full-time, Campus based, Stand-alone modules

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling. 


Top reasons to study with us

Professional accreditation

The course has been awarded CIPR (Chartered Institute of Public Relations) Recognition. We're also members of the Chartered Institute of Public Relations (CIPR), EUPRERA (European Public Relations Education and Research Association) and ECREA (European Communication Research and Education Association)

Work placements

You can choose Strategic Communications Research Placement module, which has been designed to provide you with applied research experience. You will undertake, in partnership with a non-academic organisation, a semester-long research-led ‘virtual’ or real placement. 

Flexible learning

Find out more about our Strategic Public Relations (Online) course

If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.

Research overview

Communications, Media and Culture at the University of Stirling had 70 percent of its research rated as either ‘world-leading’ or ‘internationally excellent’ in the most recent Research Excellence Framework (REF 2014).

Changes at Stirling

Find out about important changes including how you'll be taught, start dates and how we're making campus safer.

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