MSc Strategic Public Relations and Communication Management
Gain a thorough understanding of the role of public relations (PR) in modern society while developing key analytical, management and communication skills.
- Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
- Start date September 2021
- Duration MSc full-time: 12 months, MSc part-time: 24 months
- Mode of study Part-time, Full-time, Campus based, Stand-alone modules
Our Strategic Public Relations and Communication Management course gives you the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills you'll need for a successful career in communications and public relations.
You'll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind PR, and have many opportunities to put this theory into practice.
By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.
We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.
This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.
You can choose Strategic Communications Research Placement module, which has been designed to provide you with applied research experience. You will undertake, in partnership with a non-academic organisation, a semester-long research-led ‘virtual’ or real placement.
If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.
Communications, Media and Culture at the University of Stirling had 70 percent of its research rated as either ‘world-leading’ or ‘internationally excellent’ in the most recent Research Excellence Framework (REF 2014).