MSc Behavioural Science for Management

Gain advanced insights into behavioural theory and how to apply it to business and management on our pioneering Masters course in Behavioural Science for Management.

Behavioural Science for Management

Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date September 2021, September 2022
  • Duration MSc full-time: 12 months, MSc part-time: 24 months
  • Mode of study Part-time, Full-time, Campus based

Looking to work at the cutting edge? Our pioneering Masters in Behavioural Science for Management will provide you with an in-depth knowledge of the theory and practice of behavioural science and behavioural economics, and how this can be applied to predict the decisions of consumers, firms, citizens and regulators.

What we offer:

We'll teach you how to apply behavioural science in practice. Our recent students have worked on projects with Siemens, Tesco, Keep Scotland Beautiful, Volunteer Scotland, and Iceland’s Cancer Detection Clinic. 
Our course motivates you to apply behavioural science to answer some of the biggest questions facing society – for example, ‘how can we improve people’s wellbeing?’, ‘how can we help people save more for the future?’, and ‘how can we foster more effective environmental behaviours?’. In addition, each year we award the Keep Scotland Beautiful Prize for Best Research in Behavioural Science relating to the Environment. 
We have a regular series of seminars and events where students have an opportunity to chat to leading practitioners and researchers. Each year we host a conference focusing on an aspect of Behavioural Science. In the past these have focused on the ethics of behavioural science, behavioural science and health, and behavioural science in workplace. We regularly invite world leading experts to talk at these events e.g., Aisling Ni Chonaire, Senior Analyst at the Behavioural Insights Team and graduate of the Masters program. We also aim to host a yearly reunion event (typically in April) which brings back to Stirling students and staff from the past 8 years. 
Our teaching staff are world-leading researchers, having published in top journals in management, economics, psychology, medicine, risk, and science generally. We are also experienced at academic-industry collaborations and have written and taught extensively on the ethics and unanticipated consequences of nudging. 
Our assignments challenge you to apply behavioural science in practice – you will design your own experiment, write policy briefs, and learn to moderate a Behavioural Challenge Workshop.

The University of Stirling Management School

At the University of Stirling Management School, the principle of responsible business, policy and practice is central to everything we do. This vision helps us to equip our students effectively with the skills to act as global citizens, capable of addressing the needs of society.

As a member of the Chartered Association for Business Schools, we have strong links with industry and were recently awarded the Small Business Charter for engagement with local and regional enterprise.

Top reasons to study with us

Course objectives

This course will help you to develop key skills and gain practical experience in Behavioural Science including:

  • Core training in areas of psychological science most relevant to business and policy
  • In-depth knowledge of the key concepts of behavioural economics
  • How behavioural science can be applied to business and policy questions
  • Sound understanding of growing areas such as experimental approaches to business and policy questions and strategies to enable behaviour change
  • Approachable yet detailed statistical and methodological training 
  • The design and analysis of surveys and survey data
  • Using advanced experimental and empirical techniques
  • Presenting research confidently
  • Conducting independent research projects that test hypotheses in applied settings

Developing Business Leaders of the Future

Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development. Our teaching and assignments will equip you with the skills you need to succeed in a variety of occupations.

Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations such as conflict management. Find out more about Flying Start.

Research overview

Our behavioural science students benefit from the vibrant research culture within the Stirling Behavioural Science Centre with a regular programme of visiting speakers (over 100 in the past three years), leading academics and policy and industry professionals. The centre holds grants from the EU Commission, SIRE, ESRC and Templeton foundation and aims to become a leading research centre in Behavioural Science in Europe.

The University of Stirling Management School is rated among the top 25 in the UK for Business and Management research, according to REF 2014.

64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour. We were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.

What our students said

Kerstin Hansen
MSc Behavioural Science for Management
The small classes and ratio of staff to students provides you with the opportunity to discuss ideas, thoughts and concerns in great detail and makes the study experience really intense.
Read Kerstin's story
Rowan Tunnicliffe
United Kingdom
MSc Behavioural Science for Management
The course was taught in a very friendly and relaxed atmosphere; and because the group was relatively small, it meant that everyone’s view was heard and nobody was left behind. The content was also really interesting and relevant to a real world context.
Read Rowan's story

Changes at Stirling

Find out about important changes including how you'll be taught, start dates and how we're making campus safer.

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