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Academic articles 2000-2004

Academic Articles - 2000-2004


Duffy M, Reece J and Eadie DR (2000). The internet as a research and dissemination resource. Health Promotion International15(4): 349-353.

Hastings GB, MacFadyen L and Anderson S (2000). Whose behaviour is it anyway? The broader potential of social marketing. Social Marketing QuarterlyVI(2), June: 46-58.

Hastings GB (2000). O Marketing Social. Milénio III, Suplemento especial, Maio 2000.

Hastings GB (2000). Comments on 'Water fluoridation - the public's role in the decision-making process' by Lowry et al. British Dental Journal188(9): 496.

Hastings GB and MacFadyen L (2000). A day in the life of an advertising man: Review of internal documents from the UK tobacco industry's principal advertising agencies. British Medical Journal321(5 August): 366-371. Article

Jackson M, Hastings GB, Wheeler C, Eadie DR and MacKintosh AM (2000). Marketing alcohol to young people: Implications for industry regulation and research policy. Addiction95(Supplement 4): S597-S608.

Piacentini M, MacFadyen L and Eadie DR (2000). Corporate social responsibility in retailing. International Journal of Retail and Distribution Management28(11&12): 459-469.


Anderson S, Eadie DR, MacKintosh AM and Haw S (2001). Management of alcohol misuse in Scotland: The role of A&E nurses. Accident and Emergency Nursing9: 92-100.

MacFadyen L, Hastings GB and MacKintosh AM (2001). Cross sectional study of young people's awareness of and involvement with tobacco marketing. British Medical Journal322(3rd March): 513-517. Article

MacFadyen L, Eadie DR and McGowan T (2001). Community pharmacists' experience of over-the-counter medicine misuse in Scotland. The Journal of the Royal Society for the Promotion of Health121(3): 185-192.

Stead M, MacKintosh AM, Eadie DR and Hastings GB (2001). Preventing adolescent drug use: The development, design and implementation of the first year of 'NE Choices'. Drugs: Education, Prevention and Policy8(2): 151-175.

Stead M, MacAskill S, MacKintosh AM, Reece J and Eadie DR (2001). 'It's as if you're locked in': Qualitative explanations for area effects on smoking in disadvantaged communities. Health and Place7(4): 333-343.


Anderson S, Hastings GB and MacFadyen L (2002). Strategic marketing in the UK tobacco industry. The Lancet Oncology3(8): 481-486.

Hastings GB and MacFadyen L (2002). The limitations of fear messages. Tobacco Control11: 73-75Article

Hastings GB, Stead M and MacKintosh AM (2002). Rethinking drugs prevention: Radical thoughts from social marketing. Health Education Journal61(4): 347-364.

Hastings GB (2002). Marketing diet and exercise: Lessons from Mammon. Social Marketing QuarterlyVIII(4): 32-39.

Hastings G and Donovan RJ (2002). International initiatives: Introduction and overview. Social Marketing Quarterly (editorial for Special Issue on International Social Marketing)VIII(1): 3-5.

MacAskill S, Stead M, MacKintosh AM, Hastings GB (2002). 'You cannae just take cigarettes away from somebody and no' gie them something back': Can social marketing help solve the problem of low income smoking? Social Marketing QuarterlyVIII(1): 19-34.

Stead M, Hastings GB and Eadie D (2002). The challenge of evaluating complex interventions: A framework for evaluating media advocacy. Health Education Research Theory and Practice, 17(3): 351-364.


Boa S and MacFadyen L (2003). Goal setting for people with communication difficulties. Communication Matters,17(3): 31-33.

Duffy M, Wimbush E, Reece J and Eadie D (2003). Net profits? Web site development and health improvement. Health Education103(5): 278-285.

Hastings GB (2003). Relational paradigms in social marketing. Journal of Macromarketing23(1): 6-15.

Hastings GB (2003). Competition in social marketing. Social Marketing Quarterly9(3): 6-10.

Hastings GB and Saren M (2003). Introduction to special issue on social marketing. Marketing Theory3(3): 291-292.

Hastings GB and Saren M (2003). The critical contribution of social marketing: Theory and application. Marketing Theory3(3): 305-322.

Hastings GB (2003). Social marketers of the world unite, you have nothing to lose but your shame. Social Marketing Quarterly9(4): 14-21.

MacFadyen L, Amos A, Hastings GB and Parkes E (2003). 'They look like my kind of people' - Perceptions of smoking images in youth magazines. Social Science and Medicine56(3): 491-499 .

Wakefield M, Durrant R, McElrath YT, Ruel E, Balch G, Anderson S, Szczypka G, Emery S and Flay B (2003). Appraisal of anti-smoking advertising by youth at risk for regular smoking: A comparative study in the United States, Australia and Britain. Tobacco Control, 12(II): 82-86. Article

Welbury RR, MacAskill SG, Murphy JM, Evans DJ, Weightman KE, Jackson MC and Crawford MA (2003). General dental practitioners' perceptions of their role within child protection: A qualitative study. European Journal of Paediatric Dentistry, 4(2): 89-95.


Cooke E, Hastings GB, Wheeler C and Eadie D (2004). The marketing of alcohol to young people: A comparison of the UK and Poland. European Addiction Research, 10(1): 1-7. Doi: 10.1159/000073720.

Hastings G, Stead M and Webb J (2004). Fear appeals in social marketing: Strategic and ethical reasons for concern. Psychology and Marketing21(11): 961-986.

Stead M, Caraher M, Wrieden W, Longbottom P, Valentine K and Anderson A (2004). Confident, fearful and hopeless cooks: Findings from the development of a food-skills initiative. British Food Journal106(4): 274-287. Article

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