Academic articles 2000-2004

Academic Articles - 2000-2004


Duffy M, Reece J and Eadie DR (2000). The internet as a research and dissemination resource. Health Promotion International15(4): 349-353.

Hastings GB, MacFadyen L and Anderson S (2000). Whose behaviour is it anyway? The broader potential of social marketing. Social Marketing QuarterlyVI(2), June: 46-58.

Hastings GB (2000). O Marketing Social. Milénio III, Suplemento especial, Maio 2000.

Hastings GB (2000). Comments on 'Water fluoridation - the public's role in the decision-making process' by Lowry et al. British Dental Journal188(9): 496.

Hastings GB and MacFadyen L (2000). A day in the life of an advertising man: Review of internal documents from the UK tobacco industry's principal advertising agencies. British Medical Journal321(5 August): 366-371. View the Hastings and MacFadyen article here

Jackson M, Hastings GB, Wheeler C, Eadie DR and MacKintosh AM (2000). Marketing alcohol to young people: Implications for industry regulation and research policy. Addiction95(Supplement 4): S597-S608.

Piacentini M, MacFadyen L and Eadie DR (2000). Corporate social responsibility in retailing. International Journal of Retail and Distribution Management28(11&12): 459-469.


Anderson S, Eadie DR, MacKintosh AM and Haw S (2001). Management of alcohol misuse in Scotland: The role of A&E nurses. Accident and Emergency Nursing9: 92-100.

MacFadyen L, Hastings GB and MacKintosh AM (2001). Cross sectional study of young people's awareness of and involvement with tobacco marketing. British Medical Journal322(3rd March): 513-517. View the MacFadyen, Hastings and MacKintosh article here

MacFadyen L, Eadie DR and McGowan T (2001). Community pharmacists' experience of over-the-counter medicine misuse in Scotland. The Journal of the Royal Society for the Promotion of Health121(3): 185-192.

Stead M, MacKintosh AM, Eadie DR and Hastings GB (2001). Preventing adolescent drug use: The development, design and implementation of the first year of 'NE Choices'. Drugs: Education, Prevention and Policy8(2): 151-175.

Stead M, MacAskill S, MacKintosh AM, Reece J and Eadie DR (2001). 'It's as if you're locked in': Qualitative explanations for area effects on smoking in disadvantaged communities. Health and Place7(4): 333-343.


Anderson S, Hastings GB and MacFadyen L (2002). Strategic marketing in the UK tobacco industry. The Lancet Oncology3(8): 481-486.

Hastings GB and MacFadyen L (2002). The limitations of fear messages. Tobacco Control11: 73-75View the Hastings and MacFadyen 2002 article here

Hastings GB, Stead M and MacKintosh AM (2002). Rethinking drugs prevention: Radical thoughts from social marketing. Health Education Journal61(4): 347-364.

Hastings GB (2002). Marketing diet and exercise: Lessons from Mammon. Social Marketing QuarterlyVIII(4): 32-39.

Hastings G and Donovan RJ (2002). International initiatives: Introduction and overview. Social Marketing Quarterly (editorial for Special Issue on International Social Marketing)VIII(1): 3-5.

MacAskill S, Stead M, MacKintosh AM, Hastings GB (2002). 'You cannae just take cigarettes away from somebody and no' gie them something back': Can social marketing help solve the problem of low income smoking? Social Marketing QuarterlyVIII(1): 19-34.

Stead M, Hastings GB and Eadie D (2002). The challenge of evaluating complex interventions: A framework for evaluating media advocacy. Health Education Research Theory and Practice, 17(3): 351-364.


Boa S and MacFadyen L (2003). Goal setting for people with communication difficulties. Communication Matters,17(3): 31-33.

Duffy M, Wimbush E, Reece J and Eadie D (2003). Net profits? Web site development and health improvement. Health Education103(5): 278-285.

Hastings GB (2003). Relational paradigms in social marketing. Journal of Macromarketing23(1): 6-15.

Hastings GB (2003). Competition in social marketing. Social Marketing Quarterly9(3): 6-10.

Hastings GB and Saren M (2003). Introduction to special issue on social marketing. Marketing Theory3(3): 291-292.

Hastings GB and Saren M (2003). The critical contribution of social marketing: Theory and application. Marketing Theory3(3): 305-322.

Hastings GB (2003). Social marketers of the world unite, you have nothing to lose but your shame. Social Marketing Quarterly9(4): 14-21.

MacFadyen L, Amos A, Hastings GB and Parkes E (2003). 'They look like my kind of people' - Perceptions of smoking images in youth magazines. Social Science and Medicine56(3): 491-499 .

Wakefield M, Durrant R, McElrath YT, Ruel E, Balch G, Anderson S, Szczypka G, Emery S and Flay B (2003). Appraisal of anti-smoking advertising by youth at risk for regular smoking: A comparative study in the United States, Australia and Britain. Tobacco Control, 12(II): 82-86. View the Wakefield, Durrant, McElrath, Ruel, Balch, Anderson, Szczypka, Emery, Flay article here

Welbury RR, MacAskill SG, Murphy JM, Evans DJ, Weightman KE, Jackson MC and Crawford MA (2003). General dental practitioners' perceptions of their role within child protection: A qualitative study. European Journal of Paediatric Dentistry, 4(2): 89-95.


Cooke E, Hastings GB, Wheeler C and Eadie D (2004). The marketing of alcohol to young people: A comparison of the UK and Poland. European Addiction Research, 10(1): 1-7. Doi: 10.1159/000073720.

Hastings G, Stead M and Webb J (2004). Fear appeals in social marketing: Strategic and ethical reasons for concern. Psychology and Marketing21(11): 961-986.

Stead M, Caraher M, Wrieden W, Longbottom P, Valentine K and Anderson A (2004). Confident, fearful and hopeless cooks: Findings from the development of a food-skills initiative. British Food Journal106(4): 274-287. View the Stead, Caraher, Wrieden, Longbottom, Valentine and Anderson article here