Academic articles 1995-1999
Academic Articles - 1995-1999
Eadie DR and Smith CJ (1995). The role of applied research in public health advertising: some comparisons with commercial marketing. Health Education Journal, 54: 367-380.
Hastings GB and Aitken PP (1995). Tobacco advertising and children's smoking: A review of the evidence. European Journal of Marketing, 29(11): 6-17.
Hughes K and Lawther S (1995). Drug culture: Bridging the knowledge gap between parents and teenagers. Social Marketing Quarterly, July, II(2): 10-12.
Lawther S and Lowry R (1995). Social marketing and behaviour change among professionals. Social Marketing Quarterly, April, II(1): 10-11.
Stead M and Hastings GB (1995). Advertising and social marketing: Time to redress the balance. Social Marketing Quarterly, April, II(1): 13.
Eadie DR, Stead M and Teer P (1996). The role of general practice in promoting physical activity as a healthy lifestyle behaviour in older people. Health Care in Later Life, 1(3): 156-163.
Stead M, Hastings GB and Tudor-Smith C (1996). Preventing adolescent smoking: A review of options. Health Education Journal, 55(1): 31-54.
Will VE, Eadie DR and MacAskill SG (1996). Projective and enabling techniques explored. Special Issue for the Marketing Intelligence and Planning Journal - Qualitative Market Research, 14(6): 38-43.
Goodlad N, Eadie DR, Kinnin H and Raymond M (1997). Advertorial: Creative solution or last resort? International Journal of Advertising, 16(2): 73-84.
Hastings GB, MacFadyen L and Stead M (1997). Tobacco marketing: Shackling the Pied Piper. Editorial in British Medical Journal, 315: 439-440.
Hastings GB, Aitken PP and Graham P (1997). Old Joe rides again: A critique of recent research. Social Marketing Quarterly, IV(1): 30-35.
Hastings GB, Hughes K and Lowry R (1997). Promoting sugar-free medicines: Parents' views. British Journal of General Practice, 47: 823-824.
Hughes K, MacKintosh AM, Hastings GB, Wheeler C, Watson J and Inglis J (1997). Young people, alcohol and designer drinks: quantitative and qualitative study. British Medical Journal, 314: 414-418.
Lawther S, Hastings GB and Lowry R (1997). De-marketing: Putting Kotler and Levy's ideas into practice. Journal of Marketing Management, 13(4): 315-325.
MacKintosh AM, Hastings GB, Hughes K, Wheeler C, Watson J and Inglis J (1997). Young people, alcohol and designer drinks - conventional drinks are a much greater threat to health than designer drinks. British Medical Journal, 314: 1623.
MacKintosh AM, Hastings GB, Hughes K, Wheeler C, Watson J and Inglis J (1997). Adolescent drinking: The role of designer drinks. Health Education, 6: 213-224.
Stead M, Wimbush E, Eadie DR and Teer P (1997). A qualitative study of older people's perceptions of ageing and exercise: the implications for health promotion. Health Education Journal, 56(1): 3-16.
Yates DB, McEwan C and Eadie DR (1997). How to involve hard to reach groups: A consumer-led project with lay carers of people with advanced HIV infection. Public Health, 111: 297-303.
Graham P, Harker D, Hastings GB and MacFadyen L (1998). Circumventing and diluting the effects of health warnings on cigarette packets in Australia. Policy, Organisation and Society, Summer, 15: 136-154.
Hastings GB, Hughes K, Lawther S and Lowry R (1998). The role of the public in water fluoridation: public health champions or anti-fluoridation freedom fighters? British Dental Journal, 184(1): 39-41.
Hastings GB, Stead M, Whitehead M, Lowry R, MacFadyen L, McVey D, Owen L and Tones K (1998). Using the media to tackle the health divide: Future directions. Social Marketing Quarterly, IV(3): 42-67.
Hastings GB and MacFadyen L (1998). Smoking, branding and the meaning of life. Editorial Tobacco Control, 7(2): 107-108.
Hastings GB, MacFadyen L, MacKintosh AM and Lowry R (1998). New debate: Assessing the impact of branding and tobacco marketing communications on young people in Britain. Social Marketing Quarterly, IV(4): 54-60.
Eadie DR, Hastings GB, Stead M and MacKintosh AM (1999). Branding: Could it hold the key to future tobacco reduction policy? Health Education, 3(May): 103-109.
MacKintosh AM, MacFadyen L and Hastings GB (1999). Developing a methodology to monitor the impact of the tobacco advertising and sponsorship ban in the UK. Social Marketing Quarterly, V(3): 40-46.