Academic articles 1995-1999

Academic Articles - 1995-1999


Eadie DR and Smith CJ (1995). The role of applied research in public health advertising: some comparisons with commercial marketing. Health Education Journal54: 367-380.

Hastings GB and Aitken PP (1995). Tobacco advertising and children's smoking: A review of the evidence. European Journal of Marketing29(11): 6-17.

Hughes K and Lawther S (1995). Drug culture: Bridging the knowledge gap between parents and teenagers. Social Marketing Quarterly, July, II(2): 10-12.

Lawther S and Lowry R (1995). Social marketing and behaviour change among professionals. Social Marketing Quarterly, April, II(1): 10-11.

Stead M and Hastings GB (1995). Advertising and social marketing: Time to redress the balance. Social Marketing Quarterly, April, II(1): 13.


Eadie DR, Stead M and Teer P (1996). The role of general practice in promoting physical activity as a healthy lifestyle behaviour in older people. Health Care in Later Life1(3): 156-163.

Stead M, Hastings GB and Tudor-Smith C (1996). Preventing adolescent smoking: A review of options. Health Education Journal55(1): 31-54.

Will VE, Eadie DR and MacAskill SG (1996). Projective and enabling techniques explored. Special Issue for the Marketing Intelligence and Planning Journal - Qualitative Market Research14(6): 38-43.


Goodlad N, Eadie DR, Kinnin H and Raymond M (1997). Advertorial: Creative solution or last resort? International Journal of Advertising16(2): 73-84.

Hastings GB, MacFadyen L and Stead M (1997). Tobacco marketing: Shackling the Pied Piper. Editorial in British Medical Journal315: 439-440.

Hastings GB, Aitken PP and Graham P (1997). Old Joe rides again: A critique of recent research. Social Marketing QuarterlyIV(1): 30-35.

Hastings GB, Hughes K and Lowry R (1997). Promoting sugar-free medicines: Parents' views. British Journal of General Practice47: 823-824.

Hughes K, MacKintosh AM, Hastings GB, Wheeler C, Watson J and Inglis J (1997). Young people, alcohol and designer drinks: quantitative and qualitative study. British Medical Journal314: 414-418.

Lawther S, Hastings GB and Lowry R (1997). De-marketing: Putting Kotler and Levy's ideas into practice. Journal of Marketing Management13(4): 315-325.

MacKintosh AM, Hastings GB, Hughes K, Wheeler C, Watson J and Inglis J (1997). Young people, alcohol and designer drinks - conventional drinks are a much greater threat to health than designer drinks. British Medical Journal314: 1623.

MacKintosh AM, Hastings GB, Hughes K, Wheeler C, Watson J and Inglis J (1997). Adolescent drinking: The role of designer drinks. Health Education6: 213-224.

Stead M, Wimbush E, Eadie DR and Teer P (1997). A qualitative study of older people's perceptions of ageing and exercise: the implications for health promotion. Health Education Journal56(1): 3-16.

Yates DB, McEwan C and Eadie DR (1997). How to involve hard to reach groups: A consumer-led project with lay carers of people with advanced HIV infection. Public Health111: 297-303.


Graham P, Harker D, Hastings GB and MacFadyen L (1998). Circumventing and diluting the effects of health warnings on cigarette packets in Australia. Policy, Organisation and Society, Summer, 15: 136-154.

Hastings GB, Hughes K, Lawther S and Lowry R (1998). The role of the public in water fluoridation: public health champions or anti-fluoridation freedom fighters? British Dental Journal184(1): 39-41.

Hastings GB, Stead M, Whitehead M, Lowry R, MacFadyen L, McVey D, Owen L and Tones K (1998). Using the media to tackle the health divide: Future directions. Social Marketing QuarterlyIV(3): 42-67.

Hastings GB and MacFadyen L (1998). Smoking, branding and the meaning of life. Editorial Tobacco Control7(2): 107-108.

Hastings GB, MacFadyen L, MacKintosh AM and Lowry R (1998). New debate: Assessing the impact of branding and tobacco marketing communications on young people in Britain. Social Marketing QuarterlyIV(4): 54-60.


Eadie DR, Hastings GB, Stead M and MacKintosh AM (1999). Branding: Could it hold the key to future tobacco reduction policy? Health Education3(May): 103-109.

MacKintosh AM, MacFadyen L and Hastings GB (1999). Developing a methodology to monitor the impact of the tobacco advertising and sponsorship ban in the UK. Social Marketing QuarterlyV(3): 40-46.