The Institute for Social Marketing (ISM) is the UK’s leading social marketing research centre, bringing over 35 years' experience to the study and dissemination of social marketing theory and practice. ISM conducts research in three areas:
ISM’s work on the effects of tobacco, alcohol and food marketing is internationally recognised and has informed policy and legislation in the UK and worldwide. In 1998 Cancer Research UK provided funding to establish the Centre for Tobacco Control Research within ISM.
ISM is a partner in two major research collaborations: