The Institute for Social Marketing and Health (ISMH) is a world-leading centre for research in marketing, behaviour change and public policy with over 40 years’ experience of research leading to improvements in population health and wellbeing.
ISMH conducts research in main three areas, leading on ‘Determinants of Living Well’ research at the University of Stirling, through our work on commercial marketing and public policy. Our work on behaviour change interventions also supports the wider University of Stirling focus on ‘Supporting Living Well’ in a wide variety of populations and settings (prisons, homes, fathers, homeless populations etc.).
Our three main areas of focus are:
- analysis of the impact of commercial marketing (pricing, availability, promotion, products), and consumption, of unhealthy commodities on the health and behaviour of people, families, communities and wider society;
- evaluating the impact (or potential impact) of public policy on health and wellbeing, public services and inequalities;
- the development and evaluation of culturally-sensitised behaviour change interventions to improve health and wellbeing informed by social marketing and other relevant evidence.
We are also conducting world-leading studies of the impact of COVID-19 on health and society, and how best to mitigate risks and harms arising.
ISMH initially built its reputation during the 1980s and 1990s as the Advertising Research Unit and later the Centre for Social Marketing. Our reputation has grown nationally and internationally whilst at the University of Stirling, as evidenced by the award of the prestigious Queen’s Anniversary Prize for Higher Education in 2014. This was awarded in recognition of ISMH’s research on health and the effectiveness of policies designed to protect health by controlling marketing.