Study Social Marketing
If you would like to study social marketing, we can recommend:
Textbooks on social marketing:
- Hastings G and Domegan C (2014). Social Marketing: From Tunes to Symphonies. 2nd Edition. Oxon: Routledge.
- Hastings G (2012). The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It. Routledge.
- Hastings G, Angus K and Bryant C (eds) (2011). The SAGE Handbook of Social Marketing. London: SAGE Publications Ltd.
- Stead M and Gordon R (2010). Providing evidence for social marketing’s effectiveness. Chapter 6 in French J et al (eds), Social Marketing and Public Health. Oxford University Press.
- Hastings G (2007). Social Marketing: Why Should the Devil Have all the Best Tunes? Oxford: Butterworth-Heinemann.