Academic articles 1990-1994


Aitken PP and Eadie DR (1990). Reinforcing effects of cigarette advertising on under-age smoking. British Journal of Addiction85: 399-412.

Eadie DR and Schou L (1990). An exploratory study of barriers to promoting oral hygiene through carers of elderly people. Community Dental Health9: 340-343.

Hastings GB, Eadie DR and Scott AC (1990). Two years of AIDS publicity: a review of progress. Health Education Research5(1): 17-25.

Hastings GB (1990). Qualitative research in health education. Journal of the Institute of Health Education28(4): 118-127.


Aitken PP, Eadie DR, Hastings GB and Haywood AJ (1991). Predisposing effects of cigarette advertising on children's intentions to smoke when older. British Journal of Addiction86: 383-390.

Griffin HE, Scott AC and Hastings GB (1991). Making safer sex easier - lessons from an anti-AIDS initiative. Journal of the Institute of Health Education29(3): 86-93.

Hastings GB and Haywood AJ (1991). Social marketing and communication in health promotion. Health Promotion International6(2): 135-145.

MacAskill SG and Hastings GB (1991). Listen and you will be heard: the importance of the consumer in the development of mass media material. Hygie10: 28-31.

Schou L and Eadie DR (1991). Qualitative study of oral health norms and behaviour among elderly people in Scotland. Community Dental Health8: 53-58.


Eadie DR and Davis JK (1992). Researching communication approaches to heart disease prevention: The Scottish experience. Health Education Journal51(2): 90-93.

Hastings GB, MacKintosh AM and Aitken PP (1992). Is alcohol advertising reaching the people it shouldn't? Health Education Journal51(1): 38-42.


Aitken PP and Hastings GB (1993). Under the influence - cigarette advertising and under-age smoking. Scottish Medicine13(4): 10-11.

Hayton P, Haywood AJ and Stead M (1993). Local AIDS prevention and the use of television advertising. Journal of the Institute of Health Education31(1): 17-27.


Hastings GB, Aitken PP and MacKintosh AM (1994). Children, smoking and advertising: The evidence is there for those who wish to see it (A reply). International Journal of Advertising13: 209-215.

Hastings GB and Haywood AJ (1994). Social marketing: A critical response. Health Promotion International9(1): 59-63.

Hastings GB, Lawther S, Eadie DR, Haywood AJ, Lowry R and Evans D (1994). General anaesthesia: Who decides and why? British Dental Journal177: 332-336.

Hastings GB, Ryan H, Teer P and MacKintosh AM (1994). Cigarette advertising and children's smoking: Why Reg was withdrawn. British Medical Journal309: 933-937.

Hastings GB (1994). The Centre for Social Marketing, Strathclyde University, Glasgow, Scotland. Social Marketing Quarterly, July, II: 3.

Hastings GB (1994). Sex, AIDS and research. Social Marketing Quarterly, October, III: 1-2.

Hastings GB (1994). Guest Editorial: Social marketing and health promotion. Journal of the Institute of Health Education32(2): 35.

Hastings GB and Lowry RJ (1994). Editorial: Fluoridation - A time for hope, a time for action. British Dental Journal, May: 273-274.

Milburn K and MacAskill SG (1994). Cervical screening: Continuing concerns in the 1990s. Health Education Journal53: 201-213.