Dr Nathan Critchlow

Research Fellow

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Contact details

Email nathan.critchlow@stir.ac.uk
Telephone+44 (0)1786 467382

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About me

Nathan Critchlow is a research assistant in the Institute for Social Marketing, Faculty of Health Sciences and Sport, University of Stirling. He specialises in quantitative methods to analyse marketing activity and the association with health-related knowledge, attitudes, and behaviours in consumers. His previous research includes analysing real-time retail data to monitor price and market changes following the introduction of standardised tobacco packaging, surveys of adolescent and young adult exposure to alcohol marketing, and other research into digital marketing, new media, sport sponsorship, and pricing. His current work includes research into tobacco, alcohol, gambling, and food marketing.

Research

Projects

The UPPP Project: assessing politician's Understanding, cancer risk Perceptions and Policy Positions on alcohol
PI: Dr Niamh Fitzgerald
Funded by: Cancer Research UK
01/07/2015–31/12/2016

Retail Audit to Evaluate Standardised Packaging and its Impact in the UK
PI: Ms Martine Stead
Funded by: Cancer Research UK
01/12/2015–31/10/2018

Adult Smokers' Perceptions of pack inserts with positive messaging: A naturalistic study
PI: Dr Crawford Moodie
Funded by: Cancer Research UK
01/04/2017–31/03/2020

Improving Flu Vaccination Uptake by Healthcare Workers: a Study of Implementation and Attitudes
PI: Ms Martine Stead
Funded by: Department of Health
01/10/2016–31/03/2019

Analysis of Youth Alcohol Policy Survey
PI: Ms Anne Marie MacKintosh
Funded by: Cancer Research UK
01/10/2017–31/03/2018

Keep Scotland Beautiful ‘nudge’ experiment to influence littering behaviour
PI: Mr Douglas Eadie
Funded by: Keep Scotland Beautiful
01/09/2014–31/03/2015

360 Selfie: Capturing social, physical and environmental triggers relating to smoking cessation
PI: Dr Richard Purves
Funded by: Cancer Research UK
01/08/2016–30/09/2018

Evaluating the Impact of Minimum Unit Pricing in Scotland: Observational Study of Small Retailers
PI: Ms Martine Stead
Funded by: NHS Health Scotland
01/07/2017–28/02/2020

Outputs

Article

Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK

Critchlow N, MacKintosh AM, Thomas C, Hooper L & Vohra J (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK [Social media, higher-risk consumption, and brand identification]. Addiction Research and Theory, 27 (6), pp. 515-526. https://doi.org/10.1080/16066359.2019.1567715

Article

Adolescents' perceptions of standardised cigarette packaging design and brand variant name post-implementation: A focus group study in Scotland

Mitchell D, Moodie C, Critchlow N & Bauld L (2019) Adolescents' perceptions of standardised cigarette packaging design and brand variant name post-implementation: A focus group study in Scotland [Adolescents' reactions to standardized packaging]. BMC Public Health, 19, Art. No.: 1227. https://doi.org/10.1186/s12889-019-7552-0

Article

Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: A cross-sectional survey in the United Kingdom

Critchlow N, Jones D, Moodie C, MacKintosh AM, Fitzgerald N, Hooper L, Thomas C & Vohra J (2019) Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: A cross-sectional survey in the United Kingdom [Awareness of health messages and product-related information on packaging]. Journal Of Public Health. https://doi.org/10.1093/pubmed/fdz080

Research Report

Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar

Critchlow N, Angus K, Stead M, Saw E, Newberry Le Vay J, Clarke M, Whiteside E, Froguel A & Vohra J (2019) Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar [HFSS Digital Regulation Report]. Cancer Research UK. London: Cancer Research UK. https://www.cancerresearchuk.org/sites/default/files/cancer-stats/lessons_from_the_digital_frontline_july_2019_-_full_report/lessons_from_the_digital_frontline_july_2019_-_full_report.pdf; https://doi.org/10.13140/RG.2.2.30001.43366

Article

Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK

Critchlow N, MacKintosh AM, Thomas C, Hooper L & Vohra J (2019) Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK [Alcohol marketing and consumption in young people in the UK]. BMJ Open, 9 (3), Art. No.: e025297. https://doi.org/10.1136/bmjopen-2018-025297

Project Report

Digital Feast: Navigating a digital marketing mix, and the impact on children and young people’s dietary attitudes and behaviours

Critchlow N, Angus K, Stead M, Newberry La Vey J, Whiteside E, Clarke M, Hudson B & Vohra J (2019) Digital Feast: Navigating a digital marketing mix, and the impact on children and young people’s dietary attitudes and behaviours [Digital Feast: Narrative review]. Cancer Research UK. London, UK: Cancer Research UK. https://www.cancerresearchuk.org/sites/default/files/digital_feast_june_2019_-_full_report_0.pdf; https://doi.org/10.13140/RG.2.2.30091.54563

Article

Gambling marketing from 2014 to 2018: A literature review

Newall PWS, Moodie C, Reith G, Stead M, Critchlow N, Morgan A & Dobbie F (2019) Gambling marketing from 2014 to 2018: A literature review [Gambling marketing: A literature review]. Current Addiction Reports. https://doi.org/10.1007/s40429-019-00239-1

Article

Mandatory policies for influenza vaccination: Views of managers and healthcare workers in England

Stead M, Critchlow N, Eadie D, Sullivan F, Gravenhorst K & Dobbie F (2019) Mandatory policies for influenza vaccination: Views of managers and healthcare workers in England. Vaccine, 37 (1), pp. 69-75. https://doi.org/10.1016/j.vaccine.2018.11.033

Article

Exploring the impact of public health teams on alcohol premises licensing in England and Scotland (ExILEnS): procotol for a mixed methods natural experiment evaluation

Fitzgerald N, Egan M, de Vocht F, Angus C, Nicholls J, Shortt N, Nichols T, Maani Hessari N, McQuire C, Purves R, Critchlow N, Mohan A, Mahon L, Sumpter C & Bauld L (2018) Exploring the impact of public health teams on alcohol premises licensing in England and Scotland (ExILEnS): procotol for a mixed methods natural experiment evaluation. BMC Medical Research Methodology, 18 (1), Art. No.: 123. https://doi.org/10.1186/s12874-018-0573-z

Newspaper Article

Plain packaging for tobacco: what other countries can learn from the UK's experience

Critchlow N & Mitchell D (2018) Plain packaging for tobacco: what other countries can learn from the UK's experience. The Conversation. 18.12.2018. https://theconversation.com/plain-packaging-for-tobacco-what-other-countries-can-learn-from-the-uks-experience-106094

Article

Pricing of tobacco products during, and after, the introduction of standardized packaging: An observational study of retail price data from independent and convenience (small) retailers in the United Kingdom

Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2018) Pricing of tobacco products during, and after, the introduction of standardized packaging: An observational study of retail price data from independent and convenience (small) retailers in the United Kingdom [Tobacco pricing and standardised packaging]. Addiction. https://doi.org/10.1111/add.14488

Letter

Did independent and convenience (small) retailers comply with standardised tobacco packaging in the UK?

Critchlow N, Stead M, Moodie C, Eadie D & MacKintosh AM (2018) Did independent and convenience (small) retailers comply with standardised tobacco packaging in the UK?. Tobacco Control, 27 (6), pp. 696-697. https://doi.org/10.1136/tobaccocontrol-2017-054000

Article

Improving uptake of seasonal influenza vaccination by healthcare workers: Implementation differences between higher and lower uptake NHS trusts in England

Stead M, Critchlow N, Patel R, MacKintosh AM & Sullivan F (2018) Improving uptake of seasonal influenza vaccination by healthcare workers: Implementation differences between higher and lower uptake NHS trusts in England. Infection, Disease & Health. https://doi.org/10.1016/j.idh.2018.09.082

Article

Difference between Recommended Retail Price and Sales Price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UK

Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2018) Difference between Recommended Retail Price and Sales Price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UK [Standardised packaging and RRP]. Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2018-054409

Article

How tobacco companies in the United Kingdom prepared for, and responded to, standardised packaging of cigarettes and rolling tobacco

Moodie C, Angus K, Mitchell D & Critchlow N (2018) How tobacco companies in the United Kingdom prepared for, and responded to, standardised packaging of cigarettes and rolling tobacco. Tobacco Control, 27 (e1), pp. e85-e92. https://doi.org/10.1136/tobaccocontrol-2017-054011

Article

Assessing Change in Tobacco Visibility at Point-of-sale Following a Display Ban

Eadie D, Best C, Stead M, MacKintosh AM, Critchlow N, Purves R, Pearce J, Currie D, Ozakinci G, Amos A, MacGregor A & Haw S (2018) Assessing Change in Tobacco Visibility at Point-of-sale Following a Display Ban. Tobacco Regulatory Science, 4 (3), pp. 10-28. https://doi.org/10.18001/TRS.4.3.2

Article

Introduction of standardized tobacco packaging during a 12-month transition period: Findings from small retailers in the United Kingdom

Critchlow N, Stead M, Moodie C, Eadie D & MacKintosh AM (2018) Introduction of standardized tobacco packaging during a 12-month transition period: Findings from small retailers in the United Kingdom. Nicotine and Tobacco Research. https://doi.org/10.1093/ntr/nty006

Article

Awareness of, and participation with, user-created alcohol promotion, and the association with higher-risk drinking in young adults

Critchlow N, Moodie C, Bauld L, Bonner A & Hastings G (2017) Awareness of, and participation with, user-created alcohol promotion, and the association with higher-risk drinking in young adults. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 11 (2), Art. No.: 6429. https://doi.org/10.5817/CP2017-2-4

Book Chapter

Health and well-being in the digital society

Critchlow N (2017) Health and well-being in the digital society. In: Bonner A (ed.) Social determinants of health: An interdisciplinary approach to social inequality and well-being. Bristol: Policy Press, pp. 103-117. https://policypress.co.uk/social-determinants-of-health#book-detail-tabs-stison-block-content-1-0-tab0

Article

Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis

Purves R, Critchlow N, Stead M, Adams J & Brown K (2017) Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis. International Journal of Environmental Research and Public Health, 14 (7), Art. No.: 704. http://www.mdpi.com/1660-4601/14/7/704; https://doi.org/10.3390/ijerph14070704

Research Report

Foul play? Alcohol marketing during UEFA EURO 2016

Purves R, Critchlow N & Stead M (2017) Foul play? Alcohol marketing during UEFA EURO 2016. Institute for Social Marketing. http://www.ias.org.uk/uploads/pdf/IAS%20reports/rp24042017.pdf

Article

Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults

Critchlow N, Moodie C, Bauld L, Bonner A & Hastings G (2016) Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults. Drugs: Education, Prevention, and Policy, 23 (4), pp. 328-336. https://doi.org/10.3109/09687637.2015.1119247

Research Report

Study: An Assessment of Citizens' Exposure to Tobacco Marketing

Stead M, Bauld L, Bogdanovica I, Eadie D, MacKintosh AM, Murray S, Angus K, Critchlow N, Miguel Rey J, Hausemer P, Wilhelm C, Berteletti F, Toma A, Burch J & Lester R (2016) Study: An Assessment of Citizens' Exposure to Tobacco Marketing. European Commission. Directorate-General for Health and Food Safety. Health Programme, No. EAHC/2013/HEALTH/10 No. 2014 62 03. Publications Office of the European Union. https://dx.doi.org/10.2818/7898