Dr Nathan Critchlow

Research Fellow

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Dr Nathan Critchlow

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http://www.stir.ac.uk/people/nathancritchlow

About me

About me

Nathan Critchlow is currently a Griffith Edward's Academic Fellow for the Society for the Study of Addiction, and is based in Institute for Social Marketing and Health, Faculty of Health Sciences and Sport. He specialises in quantitative methods to analyse marketing activity and the association with health-related knowledge, attitudes, and behaviours in consumers. His previous research includes analysing real-time retail data to monitor price and market changes following the introduction of standardised tobacco packaging, surveys of adolescent and young adult exposure to alcohol marketing, and other research into digital marketing, new media, sport sponsorship, and pricing. His current work includes research into tobacco, alcohol, gambling, and food marketing.

Research (18)

Projects

Evaluating the Impact of Increasing the Availability of No/Lo Alcohol Products
PI: Professor Niamh Fitzgerald
Funded by: National Institute for Health Research
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Evaluating the impact, effectiveness, and acceptability of statutory controls on alcohol marketing
PI: Dr Nathan Critchlow
Funded by: Society for the Study of Addiction and Institute of Public Health in Ireland
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Examining the Nature of Sponsorship Relations for Professional Football Teams in Countries with Varied Restrictions on Alcohol Marketing: An Open-source Audit
PI: Dr Richard Purves
Funded by: Scottish Health Action on Alcohol Problems
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Alcohol Research Network (ACORN) UK/ROI
PI: Professor Niamh Fitzgerald
Funded by: Economic and Social Research Council
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What is the longer-term response of smokers and ex-smokers to standardised packaging and how does standardised packaging impact on health inequalities? Adult Tobacco Policy Survey Wave 3
PI: Professor Crawford Moodie
Funded by: Department of Health
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Transitions to more harmful forms of gambling during Covid-19 pandemic: behaviours and targeted marketing in young people and bettors on sport
PI: Professor Kate Hunt
Funded by: UK Research and Innovation
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Adult Smokers' Perceptions of pack inserts with positive messaging: A naturalistic study
PI: Professor Crawford Moodie
Funded by: Cancer Research UK
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Analysis of the 2019 Youth Alcohol Policy Survey
PI: Ms Anne Marie MacKintosh
Funded by: Cancer Research UK
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Evaluating the Impact of Minimum Unit Pricing in Scotland: Observational Study of Small Retailers
PI:
Funded by: NHS Health Scotland
–

Awareness of alcohol marketing: A pre-implementation cross-sectional survey of adults in the Republic of Ireland
PI: Dr Nathan Critchlow
Funded by: Institute of Public Health in Ireland
–

Exploring Alcohol Sponsorship of Professional Sport in Scotland and the Frequency and Nature of Marketing Exposure in Televised Broadcasts
PI: Dr Nathan Critchlow
Funded by: Alcohol Focus Scotland
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Improving Flu Vaccination Uptake by Healthcare Workers: a Study of Implementation and Attitudes
PI:
Funded by: Department of Health
–

Exploring Food Marketing Through Digital Media
PI: Dr Nathan Critchlow
Funded by: Cancer Research UK
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Retail Audit to Evaluate Standardised Packaging and its Impact in the UK
PI:
Funded by: Cancer Research UK
–

360 Selfie: Capturing social, physical and environmental triggers relating to smoking cessation
PI: Dr Richard Purves
Funded by: Cancer Research UK
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Analysis of Youth Alcohol Policy Survey
PI: Ms Anne Marie MacKintosh
Funded by: Cancer Research UK
–

The Identifying & Describing Arguments (IDEA) project.
PI: Professor Niamh Fitzgerald
Funded by: Cancer Research UK
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Keep Scotland Beautiful ‘nudge’ experiment to influence littering behaviour
PI:
Funded by: Keep Scotland Beautiful
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Outputs (72)

Outputs

Commentary

Commentary on Manthey et al.: No more missed opportunities—We need to address the absence of robust and comprehensive evaluations about the real-world impact of statutory restrictions on alcohol marketing

Critchlow N (2024) Commentary on Manthey et al.: No more missed opportunities—We need to address the absence of robust and comprehensive evaluations about the real-world impact of statutory restrictions on alcohol marketing. Addiction. https://doi.org/10.1111/add.16471

Article

Alcohol branding during rugby union matches in Ireland after commencement of Sect. 15 from the Public Health (Alcohol) Act: a frequency analysis of highlights from the European Rugby Champions Cup and Six Nations Championship

Critchlow N & Purves R (2023) Alcohol branding during rugby union matches in Ireland after commencement of Sect. 15 from the Public Health (Alcohol) Act: a frequency analysis of highlights from the European Rugby Champions Cup and Six Nations Championship. Irish Journal of Medical Science. https://doi.org/10.1007/s11845-023-03331-8

Article

Have restrictions on alcohol advertising in Ireland affected awareness among adults? A comparative observational study using non-probability repeat cross-sectional surveys

Critchlow N, Moodie C, MacKintosh AM, Gallopel-Morvan K, Stead M & Fitzgerald N (2022) Have restrictions on alcohol advertising in Ireland affected awareness among adults? A comparative observational study using non-probability repeat cross-sectional surveys. Journal of Studies on Alcohol and Drugs. https://doi.org/10.15288/jsad.22-00099

Article

Expenditure on paid-for gambling advertising during the national COVID-19 ‘lockdowns’: An observational study of media monitoring data from the United Kingdom

Critchlow N, Hunt K, Wardle H & Stead M (2022) Expenditure on paid-for gambling advertising during the national COVID-19 ‘lockdowns’: An observational study of media monitoring data from the United Kingdom [Gambling advertising spend during COVID-19]. Journal of Gambling Studies. https://doi.org/10.1007/s10899-022-10153-3

Article

Factors Associated with Adolescents' Support for Product Information and Health Messaging on Alcohol Packaging: A Cross-Sectional Study in the United Kingdom

Peddireddy S, Boniface S, Critchlow N, Newberry Le Vay J, Severi K & Vohra J (2022) Factors Associated with Adolescents' Support for Product Information and Health Messaging on Alcohol Packaging: A Cross-Sectional Study in the United Kingdom. Alcohol and Alcoholism, 57 (3), pp. 364-371. https://doi.org/10.1093/alcalc/agab080

Article

The response of smokers to health warnings on packs in the United Kingdom and Norway following the introduction of standardized packaging

Moodie C, Best C, Lund I, Scheffels J, Critchlow N, Stead M, McNeill A, Hitchman S & Mackintosh AM (2021) The response of smokers to health warnings on packs in the United Kingdom and Norway following the introduction of standardized packaging. Nicotine and Tobacco Research, 23 (9), pp. 1551-1558. https://doi.org/10.1093/ntr/ntab027

Research Report

Alcohol marketing during the 2020 Six Nations Championship

Purves RI & Critchlow N (2021) Alcohol marketing during the 2020 Six Nations Championship. Scottish Health Action on Alcohol Problems (SHAAP), Institute of Alcohol Studies (IAS) and Alcohol Action Ireland (AAI). Edinburgh. https://shaap.org.uk/downloads/reports-and-briefings/364-alcohol-marketing-2021.html

Article

The Frequency and Content of Discussions About Alcohol Use in Primary Care and Application of the Chief Medical Officer's Low-Risk Drinking Guidelines: A Cross-Sectional Survey of General Practitioners and Practice Nurses in the UK

Birch JM, Critchlow N, Calman L, Petty R, Rosenberg G, Rumgay H & Vohra J (2021) The Frequency and Content of Discussions About Alcohol Use in Primary Care and Application of the Chief Medical Officer's Low-Risk Drinking Guidelines: A Cross-Sectional Survey of General Practitioners and Practice Nurses in the UK. Alcohol and Alcoholism, 56 (4), pp. 433-442. https://doi.org/10.1093/alcalc/agaa120

Article

The impact of the initial Covid-19 lockdown upon regular sports bettors in Britain: findings from a cross-sectional online study

Wardle H, Donnachie C, Critchlow N, Brown A, Bunn C, Dobbie F, Gray C, Mitchell D, Purves R, Reith G, Stead M & Hunt K (2021) The impact of the initial Covid-19 lockdown upon regular sports bettors in Britain: findings from a cross-sectional online study. Addictive Behaviors, 118, Art. No.: 106876. https://doi.org/10.1016/j.addbeh.2021.106876

Article

The impact of including cessation resource information on health warnings on standardized tobacco packaging on awareness and use: A longitudinal online survey in the United Kingdom

Moodie C, Best C, Critchlow N, Stead M, McNeill A & Hitchman S (2021) The impact of including cessation resource information on health warnings on standardized tobacco packaging on awareness and use: A longitudinal online survey in the United Kingdom. Nicotine and Tobacco Research, 23 (6), pp. 1068-1073. https://doi.org/10.1093/ntr/ntaa251

Article

Youth perceptions of brand variant names on standardised cigarette packs, and responses to replacing these with numbers: A focus group study in Britain

Mitchell D, Moodie C, Ford A, MacKintosh AM, Critchlow N & Bauld L (2021) Youth perceptions of brand variant names on standardised cigarette packs, and responses to replacing these with numbers: A focus group study in Britain [Numbered packs for tobacco]. Drugs: Education, Prevention and Policy. https://doi.org/10.1080/09687637.2021.1902479

Article

Underage Adolescents' Reactions to Adverts for Beer and Spirit Brands and Associations with Higher Risk Drinking and Susceptibility to Drink: A Cross-Sectional Study in the UK

Boniface S, Critchlow N, Severi K, MacKintosh AM, Hooper L, Thomas C & Vohra J (2021) Underage Adolescents' Reactions to Adverts for Beer and Spirit Brands and Associations with Higher Risk Drinking and Susceptibility to Drink: A Cross-Sectional Study in the UK. Alcohol and Alcoholism. https://doi.org/10.1093/alcalc/agab018

Policy Document

Betting and Gambling Covid-19 Impact study

Wardle H, Critchlow N, Donnachie C, Brown A & Hunt K (2021) Betting and Gambling Covid-19 Impact study. University of Stirling. Stirling. https://www.stir.ac.uk/research/public-policy-hub/policy-briefings/

Addendum

Correction: Critchlow, N., et al. Adolescents' Reactions to Adverts for Fast-Food and Confectionery Brands That Are High in Fat, Salt, and/or Sugar (HFSS), and Possible Implications for Future Research and Regulation: Findings from a Cross-Sectional Survey of 11-19 Year Olds in the United Kingdom. Int. J. Environ. Res. Public Health 2020, 17, 1689

Critchlow N, Newberry Le Vay J, MacKintosh AM, Hooper L, Thomas C & Vohra J (2021) Correction: Critchlow, N., et al. Adolescents' Reactions to Adverts for Fast-Food and Confectionery Brands That Are High in Fat, Salt, and/or Sugar (HFSS), and Possible Implications for Future Research and Regulation: Findings from a Cross-Sectional Survey of 11-19 Year Olds in the United Kingdom. Int. J. Environ. Res. Public Health 2020, 17, 1689. International Journal of Environmental Research and Public Health, 18 (6), Art. No.: 3181. https://doi.org/10.3390/ijerph18063181

Article

Anticipated responses to a hypothetical minimum price for cigarettes and roll-your-own tobacco: An online cross-sectional survey with cigarette smokers and ex-smokers in the UK

Critchlow N, Moodie C, Best C & Stead M (2021) Anticipated responses to a hypothetical minimum price for cigarettes and roll-your-own tobacco: An online cross-sectional survey with cigarette smokers and ex-smokers in the UK. BMJ Open, 11 (3), Art. No.: e042724. https://doi.org/10.1136/bmjopen-2020-042724

Article

Weight assessment and the provision of weight management advice in primary care: a cross-sectional survey of self-reported practice among general practitioners and practice nurses in the United Kingdom

Critchlow N, Rosenberg G, Rumgay H, Petty R & Vohra J (2020) Weight assessment and the provision of weight management advice in primary care: a cross-sectional survey of self-reported practice among general practitioners and practice nurses in the United Kingdom [Weight management assessment and advice in primary care]. BMC Family Practice, 21, Art. No.: 111. https://doi.org/10.1186/s12875-020-01184-z

Article

Protocol for a mixed-method investigation of the impact of the Covid-19 pandemic and gambling practices, experiences and marketing in the UK: the "Betting and gaming Covid-19 impact study"

Hunt K, Critchlow N, Brown A, Bunn C, Dobbie F, Donnachie C, Gray C, Purves R, Reith G, Stead M, Mitchell D & Wardle H (2020) Protocol for a mixed-method investigation of the impact of the Covid-19 pandemic and gambling practices, experiences and marketing in the UK: the "Betting and gaming Covid-19 impact study". International Journal of Environmental Research and Public Health, 17 (22), Art. No.: 8449. https://doi.org/10.3390/ijerph17228449

Article

Reactions to standardized cigarette packs with varying structural designs, and the association with smoking susceptibility: A postimplementation cross-sectional survey with never-smoking adolescents in Scotland

Mitchell D, Critchlow N, Moodie C & Bauld L (2020) Reactions to standardized cigarette packs with varying structural designs, and the association with smoking susceptibility: A postimplementation cross-sectional survey with never-smoking adolescents in Scotland. Nicotine and Tobacco Research, 22 (11), pp. 2041-2050. https://doi.org/10.1093/ntr/ntaa109

Article

Awareness of marketing for high fat, salt or sugar foods, and the association with higher weekly consumption among adolescents: a rejoinder to the UK government's consultations on marketing regulation

Critchlow N, Bauld L, Thomas C, Hooper L & Vohra J (2020) Awareness of marketing for high fat, salt or sugar foods, and the association with higher weekly consumption among adolescents: a rejoinder to the UK government's consultations on marketing regulation. Public Health Nutrition, 23 (14), pp. 2637-2646. https://doi.org/10.1017/S1368980020000075

Article

Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: A cross-sectional survey in the United Kingdom

Critchlow N, Jones D, Moodie C, MacKintosh AM, Fitzgerald N, Hooper L, Thomas C & Vohra J (2020) Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: A cross-sectional survey in the United Kingdom. Journal Of Public Health, 42 (3), pp. e223-e230. https://doi.org/10.1093/pubmed/fdz080

Article

Open letter from UK based academic scientists to the secretaries of state for digital, culture, media and sport and for health and social care regarding the need for independent funding for the prevention and treatment of gambling harms

Wardle H, Banks J, Bebbington P, Blank L, Bowden Jones OBE H, Bramley S, Bunn C, Casey E, Cassidy R, Chamberlain SR, Close J, Critchlow N, Dobbie F, Hunt K & Purves R (2020) Open letter from UK based academic scientists to the secretaries of state for digital, culture, media and sport and for health and social care regarding the need for independent funding for the prevention and treatment of gambling harms. BMJ, 370, Art. No.: m2613. https://doi.org/10.1136/bmj.m2613

Article

Visibility of age restriction warnings, harm reduction messages and terms and conditions: A content analysis of paid-for gambling advertising in the United Kingdom

Critchlow N, Moodie C, Stead M, Morgan A, Newall PW & Dobbie F (2020) Visibility of age restriction warnings, harm reduction messages and terms and conditions: A content analysis of paid-for gambling advertising in the United Kingdom [Consumer protection information in gambling advertising]. Public Health, 184, pp. 79-88. https://doi.org/10.1016/j.puhe.2020.04.004

Research Report

Evaluating the impact of alcohol minimum unit pricing in Scotland: Observational study of small retailers

Stead M, Critchlow N, Eadie D, Fitzgerald N, Angus K, Purves R, McKell J, Marie MacKintosh A, Mitchell H, Sumpter C & Angus C (2020) Evaluating the impact of alcohol minimum unit pricing in Scotland: Observational study of small retailers. NHS Health Scotland/Public Health Scotland. Stirling. https://www.stir.ac.uk/media/stirling/services/faculties/sport-and-health-sciences/research/documents/MUP-evaluation-Small-Convenience-Stores-report.pdf

Article

Adolescents' reactions to adverts for fast-food and confectionery brands that are high in fat, salt, and/or sugar (HFSS), and possible implications for future research and regulation: Findings from a cross-sectional survey of 11-19 year olds in the United Kingdom

Critchlow N, Newberry Le Vay J, MacKintosh AM, Hooper L, Thomas C & Vohra J (2020) Adolescents' reactions to adverts for fast-food and confectionery brands that are high in fat, salt, and/or sugar (HFSS), and possible implications for future research and regulation: Findings from a cross-sectional survey of 11-19 year olds in the United Kingdom. International Journal of Environmental Research and Public Health, 17 (5), Art. No.: 1689. https://doi.org/10.3390/ijerph17051689

Article

Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK

Critchlow N, MacKintosh AM, Thomas C, Hooper L & Vohra J (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK [Social media, higher-risk consumption, and brand identification]. Addiction Research and Theory, 27 (6), pp. 515-526. https://doi.org/10.1080/16066359.2019.1567715

Article

Recruiting the "Heavy-Using Loyalists of Tomorrow": An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations

Maani Hessari N, Bertscher A, Critchlow N, Fitzgerarld N, Knai C, Stead M & Petticrew M (2019) Recruiting the "Heavy-Using Loyalists of Tomorrow": An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations. International Journal of Environmental Research and Public Health, 16 (21), Art. No.: 4092. https://doi.org/10.3390/ijerph16214092

Conference Proceeding

"It's got adverts… Always, always there": Change over time in the impact of junk food marketing on children and young people's dietary behaviours

Newberry Le Vay J, Critchlow N & Vohra J (2019) "It's got adverts… Always, always there": Change over time in the impact of junk food marketing on children and young people's dietary behaviours [YOPS Poster]. In: UK Congress on Obesity 2019. Obesity Abstracts, Volume 1. UK Congress on Obesity 2019, Leeds, 12.09.2019-13.09.2019. Bristol: BioScientifica, p. P50. https://doi.org/10.1530/obabs.01.P50

Article

Adolescents' perceptions of standardised cigarette packaging design and brand variant name post-implementation: A focus group study in Scotland

Mitchell D, Moodie C, Critchlow N & Bauld L (2019) Adolescents' perceptions of standardised cigarette packaging design and brand variant name post-implementation: A focus group study in Scotland [Adolescents' reactions to standardized packaging]. BMC Public Health, 19, Art. No.: 1227. https://doi.org/10.1186/s12889-019-7552-0

Research Report

Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar

Critchlow N, Angus K, Stead M, Saw E, Newberry Le Vay J, Clarke M, Whiteside E, Froguel A & Vohra J (2019) Lessons From The Digital Frontline: Evidence to support the implementation of better regulation of digital marketing for foods and drinks high in fat, salt and sugar [HFSS Digital Regulation Report]. Cancer Research UK. London: Cancer Research UK. https://doi.org/10.13140/RG.2.2.30001.43366

Project Report

Digital Feast: Navigating a digital marketing mix, and the impact on children and young people’s dietary attitudes and behaviours

Critchlow N, Angus K, Stead M, Newberry La Vey J, Whiteside E, Clarke M, Hudson B & Vohra J (2019) Digital Feast: Navigating a digital marketing mix, and the impact on children and young people’s dietary attitudes and behaviours [Digital Feast: Narrative review]. Cancer Research UK. London, UK: Cancer Research UK. https://doi.org/10.13140/RG.2.2.30091.54563

Article

Difference between Recommended Retail Price and Sales Price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UK

Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2019) Difference between Recommended Retail Price and Sales Price for tobacco products in independent and convenience (small) retailers before and after the introduction of standardised tobacco packaging in the UK [Standardised packaging and RRP]. Tobacco Control, 28 (4), pp. 449-456. https://doi.org/10.1136/tobaccocontrol-2018-054409

Article

Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK

Critchlow N, MacKintosh AM, Thomas C, Hooper L & Vohra J (2019) Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK [Alcohol marketing and consumption in young people in the UK]. BMJ Open, 9 (3), Art. No.: e025297. https://doi.org/10.1136/bmjopen-2018-025297

Article

Pricing of tobacco products during, and after, the introduction of standardized packaging: An observational study of retail price data from independent and convenience (small) retailers in the United Kingdom

Critchlow N, Stead M, Moodie C, Angus K, Eadie D & MacKintosh AM (2019) Pricing of tobacco products during, and after, the introduction of standardized packaging: An observational study of retail price data from independent and convenience (small) retailers in the United Kingdom [Tobacco pricing and standardised packaging]. Addiction, 114 (3), pp. 523-533. https://doi.org/10.1111/add.14488

Article

Exploring the impact of public health teams on alcohol premises licensing in England and Scotland (ExILEnS): procotol for a mixed methods natural experiment evaluation

Fitzgerald N, Egan M, de Vocht F, Angus C, Nicholls J, Shortt N, Nichols T, Maani Hessari N, McQuire C, Purves R, Critchlow N, Mohan A, Mahon L, Sumpter C & Bauld L (2018) Exploring the impact of public health teams on alcohol premises licensing in England and Scotland (ExILEnS): procotol for a mixed methods natural experiment evaluation. BMC Medical Research Methodology, 18 (1), Art. No.: 123. https://doi.org/10.1186/s12874-018-0573-z

Book Chapter

Health and well-being in the digital society

Critchlow N (2017) Health and well-being in the digital society. In: Bonner A (ed.) Social determinants of health: An interdisciplinary approach to social inequality and well-being. Bristol: Policy Press, pp. 103-117. https://policypress.co.uk/social-determinants-of-health#book-detail-tabs-stison-block-content-1-0-tab0

Research Report

Study: An Assessment of Citizens' Exposure to Tobacco Marketing

Stead M, Bauld L, Bogdanovica I, Eadie D, MacKintosh AM, Murray S, Angus K, Critchlow N, Miguel Rey J, Hausemer P, Wilhelm C, Berteletti F, Toma A, Burch J & Lester R (2016) Study: An Assessment of Citizens' Exposure to Tobacco Marketing. European Commission. Directorate-General for Health and Food Safety. Health Programme, No. EAHC/2013/HEALTH/10 No. 2014 62 03. Publications Office of the European Union. https://dx.doi.org/10.2818/7898

Research programmes

Research centres/groups

Research themes