Project

Evaluating the Impact of Minimum Unit Pricing in Scotland: Observational Study of Small Retailers

Funded by NHS Health Scotland.

Collaboration with The Retail Data Partnership Ltd and University of Sheffield.

This study was funded as part of a wide-ranging portfolio of studies to evaluate Scotland’s groundbreaking policy to tackle alcohol harm, minimum unit pricing (MUP). It examined changes in alcohol pricing and marketing before and after the implementation of Minimum Unit Pricing for alcohol in 2018. The study comprised purchase and analysis of price data from small retailer EPOS (electronic point of sale) systems, over an 18 month period, observations in stores and interviews with retailers pre-and post-implementation, and analysis of retail press coverage of the policy.

Publications:

https://stirling-research.worktribe.com/record.jx?recordid=1627427

Total award value £141,050.00

People

Ms Martine Stead
Ms Martine Stead

Deputy Director of ISM, ISM

Ms Anne Marie MacKintosh
Ms Anne Marie MacKintosh

Senior Researcher, Institute for Social Marketing

Miss Jennifer McKell
Miss Jennifer McKell

Research Fellow 1, Institute for Social Marketing

Dr Nathan Critchlow
Dr Nathan Critchlow

Research Fellow, Institute for Social Marketing

Dr Richard Purves
Dr Richard Purves

Research Fellow, Institute for Social Marketing

Mr Douglas Eadie
Mr Douglas Eadie

Research Fellow, Institute for Social Marketing

Professor Niamh Fitzgerald
Professor Niamh Fitzgerald

Professor, Institute for Social Marketing

Ms Kathryn Angus
Ms Kathryn Angus

Research Officer, Institute for Social Marketing