Project
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Funded by NHS Health Scotland.
Collaboration with The Retail Data Partnership Ltd and University of Sheffield.
This study was funded as part of a wide-ranging portfolio of studies to evaluate Scotland’s groundbreaking policy to tackle alcohol harm, minimum unit pricing (MUP). It examined changes in alcohol pricing and marketing before and after the implementation of Minimum Unit Pricing for alcohol in 2018. The study comprised purchase and analysis of price data from small retailer EPOS (electronic point of sale) systems, over an 18 month period, observations in stores and interviews with retailers pre-and post-implementation, and analysis of retail press coverage of the policy.
Publications:
https://stirling-research.worktribe.com/record.jx?recordid=1627427
Total award value £141,050.00
Professor, Institute for Social Marketing
Research Officer, Institute for Social Marketing
Senior Researcher, Institute for Social Marketing
Research Fellow 1, Institute for Social Marketing
Research Fellow, Institute for Social Marketing
Senior Research Fellow, Institute for Social Marketing
Article
Implementation of alcohol minimum unit pricing (MUP): a qualitative study with small retailers
Stead M, Eadie D, Purves RI, McKell J, Critchlow N, Angus K, Angus C & Fitzgerald N (2022) Implementation of alcohol minimum unit pricing (MUP): a qualitative study with small retailers. Drugs: Education, Prevention and Policy. https://doi.org/10.1080/09687637.2022.2075251