Evaluating the Impact of Increasing the Availability of No/Lo Alcohol Products

To date there is little public health research available in the UK or internationally on the characteristics of the growing no/low alcoholic drinks market, how consumers are using these products, the potential benefits and harms to public health, or the effectiveness and cost-effectiveness of policy responses. The proposed study will comprehensively investigate the characteristics of this market, and whether, in what form and by whom intervention is required to prevent or mitigate negative outcomes and facilitate positive ones.