Project

Retail Audit to Evaluate Standardised Packaging and its Impact in the UK

Funded by Cancer Research UK.

The United Kingdom (UK) Standardised Packaging of Tobacco Products Regulations 2015 and Tobacco and Related Products Regulations 2016 required cigarettes (factory-made and rolling tobacco) to be sold in standardised packs with a drab brown colour and pictorial health warnings covering at least 65% of the principal display areas. Tobacco companies and retailers were given from 20th May 2016 to 20th May 2017 to comply with the legislation. This study examined the extent and nature of independent and convenience (small) retailer compliance with standardised packaging legislation in the UK, the changes in price-per-cigarette and price-per-gram during and after implementation of the legislation, and any changes in pricing relative to recommended retail price.

Publications:

https://stirling-research.worktribe.com/record.jx?recordid=508130

https://stirling-research.worktribe.com/record.jx?recordid=1044539

https://stirling-research.worktribe.com/record.jx?recordid=510911

https://stirling-research.worktribe.com/record.jx?recordid=956753

Total award value £63,993.00

People

Ms Martine Stead
Ms Martine Stead

Deputy Director of ISM, ISM

Ms Kathryn Angus
Ms Kathryn Angus

Research Officer, Institute for Social Marketing

Mr Douglas Eadie
Mr Douglas Eadie

Research Fellow, Institute for Social Marketing

Ms Anne Marie MacKintosh
Ms Anne Marie MacKintosh

Senior Researcher, Institute for Social Marketing

Dr Nathan Critchlow
Dr Nathan Critchlow

Research Fellow, Institute for Social Marketing