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How should public health respond to rise of alcohol-free and low alcohol drinks?

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Citation

Holmes J, Kersbergen I, Critchlow N & Fitzgerald N (2026) How should public health respond to rise of alcohol-free and low alcohol drinks?. BMJ, 392, Art. No.: e086563. https://www.bmj.com/content/392/bmj-2025-086563; https://doi.org/10.1136/bmj-2025-086563

Abstract
Key messages: - Alcohol-free and low alcohol (nolo) drinks are increasingly popular with consumers in high income countries - Nolo drinks have the potential to affect public health, but there is little evidence on whether benefits or harms are being realised now, or will be in the future - Public health actors should help develop and implement a strategic and precautionary approach to nolo drinks to minimise risks - This includes agreeing on the basic aims of nolo drinks, the actions that might deliver these aims, and where further evidence is required

Notes
How should public health respond to rise of alcohol-free and low alcohol drinks? John Holmes and colleagues argue for a precautionary approach that is guided by public health interests and considers both risks and benefits

Journal
BMJ: Volume 392

StatusPublished
FundersNational Institute for Health Research
Publication date31/01/2026
Publication date online31/01/2026
Date accepted by journal22/10/2025
Publisher URLhttps://www.bmj.com/content/392/bmj-2025-086563
ISSN0959-8138
eISSN1756-1833

People (2)

Dr Nathan Critchlow

Dr Nathan Critchlow

Research Fellow, Institute for Social Marketing

Professor Niamh Fitzgerald

Professor Niamh Fitzgerald

Professor, Institute for Social Marketing

Projects (1)