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University of Stirling


Dr Niamh Fitzgerald

Associate Professor

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Dr Niamh Fitzgerald

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About me

My research and teaching interests are primarily in alcohol policy, in particular the evaluation of population-level public health interventions and commercial conflicts of interest arising from the involvement of the alcohol industry in policy and science.

I lead on teaching and public engagement on alcohol for the UK Centre for Tobacco and Alcohol Studies (  This involves co-ordinating two postgraduate level courses on alcohol policy for early career researchers, policymakers and practitioners: more information on the UKCTAS website.

I co-ordinate a public involvement group at Stirling, the UKCTAS-funded "Alcohol Discussion Group" which meets 2-3 times a year. Academics wishing to consult the public on alcohol research can get in touch to arrange to meet with the group.

I originally trained as a pharmacist, working in community pharmacy, addiction services and the pharmaceutical industry. I received my PhD in 2003 from Robert Gordon University (RGU), Aberdeen, Scotland, for a qualitative study of policy, planning and practice in school-based drug education.  After my PhD I held a training role at NHS Greater Glasgow and Clyde, then worked for 10 years as an independent consultant.

From 2007-2011, I was heavily involved in the national alcohol brief intervention programme in Scotland, and have worked extensively on this topic including internationally. I recently authored two training manuals on alcohol brief interventions (in primary care and trauma settings) for the World Health Organization-Europe.

I am currently President of ICARA - the International Confederation of ATOD (Alcohol Tobacco and Other Drug) Resarch Associations ( ICARA works to support research associations with governance and capacity building particularly in low and middle income countries.
  Finally, I am involved in the supervision of a number of Masters and PhD students and am open to enquiries from anyone interested in a Masters dissertation or PhD.

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