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University of Stirling


Dr Niamh Fitzgerald

Senior Lecturer

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Dr Niamh Fitzgerald

About me

I was appointed as a Lecturer in Alcohol Studies, in the Institute for Social Marketing here at Stirling in February 2014, and then as a Senior Lecturer in August 2017. I originally trained as a pharmacist, working in community pharmacy, addiction services and the pharmaceutical industry. I received my PhD in 2003 from Robert Gordon University (RGU), Aberdeen, Scotland, for a qualitative study of policy, planning and practice in school-based drug education. After my PhD I held a training role at NHS Greater Glasgow and Clyde, working to build the capacity of health visitors, teachers and youth workers to prevent or respond to alcohol and drug issues in their practice. I worked for 10 years as an independent consultant, trainer and researcher with my own agency Create Consultancy. We supported the rollout of the national alcohol brief intervention programme in Scotland, including writing all training and professional materials, as well as a wide range of local alcohol brief interention initiatives in Scotland, Wales and England. Other work included research and training on consultation skills. During that time I also worked as a Senior Research Fellow with RGU, and was subsequently appointed as a Visiting Professor there from 2012 to 2015. I am a member of the co-ordinating committee of the International Network for Brief Interventions on Alcohol and Other Drugs ( and Vice President of ICARA - the International Confederation of ATOD (Alcohol Tobacco and Other Drug) Resarch Associations (
Teaching I am responsible for the development of teaching and public engagement on alcohol for the UK Centre for Tobacco and Alcohol Studies For UKCTAS, I co-ordinate an annual CPD course on Alcohol Policy in Practice for practitioners working in alcohol policy and an annual MSc module on Alcohol Problems, Policy and Practice at Kings College London. I co-ordinate a public involvement group at Stirling, the "Alcohol Discussion Group" which meets twice a year to involve the public in UKCTAS research. At Stirling I am supporting the development of the Masters in Public Health. Finally, I am involved in the supervision of a number of Masters and PhD students and am open to enquiries from anyone interested in a Masters dissertation or PhD in my areas of interest (see below).

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