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University of Stirling


Dr Niamh Fitzgerald

Senior Lecturer

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Dr Niamh Fitzgerald

About me

My research and teaching interests are primarily in alcohol policy, in particular the evaluation of population-level public health interventions and commercial conflicts of interest arising from the involvement of the alcohol industry in policy and science.

I lead on teaching and public engagement on alcohol for the UK Centre for Tobacco and Alcohol Studies (  This involves co-ordinating two postgraduate level courses on alcohol policy for early career researchers, policymakers and practitioners: more information on the UKCTAS website.

I co-ordinate a public involvement group at Stirling, the UKCTAS-funded "Alcohol Discussion Group" which meets 2-3 times a year. Academics wishing to consult the public on alcohol research can get in touch to arrange to meet with the group.

I originally trained as a pharmacist, working in community pharmacy, addiction services and the pharmaceutical industry. I received my PhD in 2003 from Robert Gordon University (RGU), Aberdeen, Scotland, for a qualitative study of policy, planning and practice in school-based drug education.  After my PhD I held a training role at NHS Greater Glasgow and Clyde, then worked for 10 years as an independent consultant.

From 2007-2011, I was heavily involved in the national alcohol brief intervention programme in Scotland, and have worked extensively on this topic including internationally. I recently authored two training manuals on alcohol brief interventions (in primary care and trauma settings) for the World Health Organization-Europe.

I am currently President of ICARA - the International Confederation of ATOD (Alcohol Tobacco and Other Drug) Resarch Associations ( ICARA works to support research associations with governance and capacity building particularly in low and middle income countries.
  Finally, I am involved in the supervision of a number of Masters and PhD students and am open to enquiries from anyone interested in a Masters dissertation or PhD.

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