Sport Management placements

On-site and virtual placements give international students on our MSc Sport Management programme project-based experience within the management of sport in a professional environment. Students can complete a substantial project for your organisation over the placement period. We suggest providing a starting project, but as the placement goes on there may be other duties or projects the student is asked to complete as well. Providing a central project creates structure for the placement and gives the student (and organisation) a tangible goal.

Read on for more information about how student placements can benefit your business, or contact us to ask a question

sport student with clipboard

Student placements and projects

Our students are looking for work experience related to their studies throughout the year. By welcoming a Stirling student into your business, you’ll be gaining a valuable asset to help you tackle a specific project or need, as well as building relationships with the next generation of leaders.

What skills can our Sport Management students offer your business?

You can take on multiple students as part of the placement. Project examples may include, but are not limited to: preparing a report on, for example, organisational structure or governance (including changes thereto or alternatives); contributing to the development of organisational strategy (e.g. marketing, social media, sponsorship) or sport strategy;  contributing to the development of a financial plan; preparing or contributing to the development of a funding application; undertaking research into sport or project funding opportunities; developing a market analysis of competitors; developing a sport strategy report; undertaking market analysis (e.g. geographical or spectator or participants); researching and/or producing social media content including podcast preparation; undertaking an event feasibility study.

Examples of previous projects

  • Stenhousemuir Football Club - A commercial audit of the clubs’ partnership programme and a qualitative report for the CEO and Head of the Board of Directors.
  • Decathlon - Prepared commercial plan for KIPSTA (Decathlon’s official brand for football)
  • SACU (Scottish Auto Cycle Union) Motor - Strategic event plan for their motorcycle clubs.
  • Tennis Scotland - Development of the strategic programme for Scotland.
  • Motherwell FC Community Trust -  Evaluation and analysis report on participant groups, utilisation of the programmes offered, and the communication channels used.
  • Scottish Sport Association - Evaluation of On Board for Sport campaign to increase female involvement within the boards of directors in sporting governing bodies.

When do students go on placement?

One group of students undertake their placements from October to late April and another group from late January to late August. Project scopes should be submitted between August to October for projects starting in October, and from January to March for projects starting from late January onwards.

Submit a project proposal

Complete our scoping form to let us know the kind of support you're looking for and what you'd like students to work on within your business.

Get in touch

If you have any questions please contact Robert Kielty.