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University of Stirling


Dr Crawford Moodie

Senior Research Fellow

Institute for Social Marketing University of Stirling, Stirling, FK9 4LA

Dr Crawford Moodie

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About me

I am a Senior Research Fellow at the Institute for Social Marketing (ISM) at the University of Stirling. I am a graduate of Glasgow Caledonian University where I completed my undergraduate degree in Psychology in 2003 and my PhD exploring the psychology of gambling behaviour in 2007.

Since joining ISM in 2007, I have worked on the impact of commercial marketing of potentially addictive behaviours (tobacco, gambling, alcohol) on consumer behaviour and policy. My research is mostly related to tobacco and in particular tobacco packaging. My primary focus has been on how tobacco packaging has been used as a promotional tool and how it could potentially be used to discourage smoking.

I have been an author on more than 50 publications/reports on tobacco packaging, given more than 40 presentations on the topic, been lead or co-investigator in more than a dozen projects on packaging, and organised approximately ten symposia at European and global conferences on tobacco packaging. I amcurrently supervising,or have previouslysupervised,a number ofPhD students on tobacco and alcohol marketing or packaging.

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