Sport Management (with internship)

MSc, Postgraduate Certificate, Postgraduate Diploma

98% of our postgraduate leavers are in employment or further study within six months of graduating (Destination of Leavers from Higher Education survey 2015/16).


Sport Management is an exciting degree that will help you develop your career in the sport industry. It has been designed to meet the industry’s need for well-qualified managers who can combine management and financial skills with specialist knowledge of sport. The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.

This course was ranked 3rd in the UK and 10th in Europe by SportBusiness International in 2017.



Key information

EU Applicants
EU students enrolling for a postgraduate taught degree in the 2017/18 and 2018/19 academic year will be admitted as Scottish/EU fee status students and will be eligible for the same tuition support as Scottish domiciled students.

  • Qualification: MSc, Postgraduate Certificate, Postgraduate Diploma
  • Study methods: Full-time, Part-time, Campus based
  • Start date:


  • Course Director: Dr Nicolas Scelles
Download postgraduate prospectus

Sport Postgraduate Recruitment Team

Faculty of Health Sciences and Sport
University of Stirling
Stirling FK9 4LA
Scotland, UK

Course objectives

The course will help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport settings.

Throughout the course you will be challenged to evaluate the dynamic environment in which sport organisations in the public, commercial and voluntary sectors strive to flourish, and to apply your developing knowledge and management skills to meet the inherent sport management challenges.

Taught by staff with consultancy and research experience, this MSc reflects the current industry trends and employer needs. Your studies will include: strategic and operational event management, finance, research methods, professional practice, marketing, management challenges and a dissertation.

On successful completion you will be able to:

  • identify and evaluate recent changes in sport participation and policies, and their implications for sport management practices.
  • apply management theory to the context of managing sport organisations.
  • conduct research into sport issues relevant to managing and developing sport organisations and events.

What makes us different?

World-class library and teaching facilities

Studying for a degree means learning in different ways; managing your own time; conducting research; mastering new computer skills. We have the facilities and advice on hand to help you do all this - and do it well.

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Entry requirements

Academic requirements

A minimum of a second class Honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS: 6.5 with 5.5 minimum in each skill
  • Cambridge Certificate of Proficiency in English (CPE): Grade C
  • Cambridge Certificate of Advanced English (CAE): Grade B
  • Pearson Test of English (Academic): 60 with 51 in each component
  • IBT TOEFL: 90 with no subtest less than 17

For more information go to English language requirements

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View our range of pre-sessional courses.

Flexible Learning

If you are interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email to discuss your course of study.

Fees and costs


2018/19 Overseas £15,250
2018/19 Home/EU £4,700

Fees for all new applicants to postgraduate taught courses are held at the level set upon entry.

Please note there is an additional charge should you choose to attend a graduation ceremony. View more information

Cost of Living

Find out about the cost of living for students at Stirling

Payment options

Find information on paying fees by instalments

Scholarships & funding

SAAS Postgraduate Loans

The Student Awards Agency for Scotland (SAAS) is now offering a generous loan scheme to assist eligible Scottish and EU-domiciled students pursuing a Masters at the University of Stirling during 2018/19. Find out more about SAAS Postgraduate Loans

Financial information

Find out more about funding your studies and meeting your living costs while working towards another degree.

Postgraduate Tuition Fee Loan

This course is currently approved for PTFL (Postgraduate Tuition Fee Loan) funding from SAAS. Find out more about PTFL »

Scholarship finder

Structure and teaching

Structure and content

You can study either full-time or part-time to Postgraduate Certificate, Postgraduate Diploma or MSc levels.

You must attain 180 SCQF points to be awarded an MSc in Sport Management. You will achieve this by successfully completing the following modules:

  • Principles of Management in Sport (SPSP038) 
  • Sports Finance (SPSP001) 
  • Research Methods for Sport (SPSP039) 
  • Professional Practice  (SPSP049) 
  • Sport Event Management (SPSP058)
  • Sport Management Challenges (SPSP059) 
  • Sport Marketing (MKTP022) 
  • Dissertation -  for full-time students  (SPSP053) 
  • Dissertation -  for part-time students (SPSP053)

You will have the chance to work on case studies, learn from people in the business and to develop specific interests through a research dissertation. 

Delivery and assessment

Management concepts and theories will be delivered through traditional lecturing methods. Theory will be applied to practice through case study analysis, discussion with sport management practitioners, seminars and research. You will acquire ‘softer’ management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation through a range of learning activities, and which are essential if you are to become an effective manager.

The modules are mainly assessed by coursework and designed to encourage students to link theory to professional practice.

Recommended reading

Students will only be expected to purchase three to four key texts for the course relating to key management principles and relevant research methodologies. In addition to core texts, reading will be supplemented with relevant and contemporary (empirical) journal articles. Students with little knowledge of sport management are directed to the following text as preparatory reading:

Taylor, P. (2011) Torkildesen’s Sport and Leisure Management (6th Edition), London: Routledge

Modes of study


Certificate: 6 months
Diploma: 9 months
MSc: 12 months


Certificate: 12 months
Diploma: 24 months
MSc: 24 months

Study method

Full-time and Part-time, Campus-based

Example timetable

The timetable below is a typical example, but your own timetable may be different.



11-12 12-1 1-2 2-3 3-4


Tues Research Methods for Sport     Sport Finance                           

Principles of Management in Sport

     Sport Event Management 

Why Stirling?



In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

In REF2014 Stirling was placed 2nd for Sport in Scotland and 19th in the UK.

International Students

The University of Stirling welcomes students from around the world. Find out what studying here could be like for you .


A particular strength of this course is the focus on real practice enabled by the knowledge and industry experience of module tutors.  Amongst the course tutors are trustees of National Governing Bodies of Sport, those who have employment experience in sport management and a team who, in combination, has provided consultancy support to a wide range of national and international sport organisations. This offers students a unique insight into real life practice and opportunity to access a substantial network of industry contacts.

As Scotland’s University for Sporting Excellence we are closely aligned with many sport organisations and have formal links with a growing number of organisations with regard to facilitating student research projects, work experience and guest lectures by industry practitioners.  We are also pleased to have a close association with the Chartered Institute for the Management of Sport and Physical Activity.

Academic Strengths

This course is delivered by a team of highly qualified academics with experience and research interests that complement and support teaching activities. Of particular note is that fact that tutors of what may be regarded as generic management disciplines have a publications record which evidences their specific interest in applying generic theory to the sporting context.

Our students

This course attracts national and international students: the current cohort includes students from the UK, Ireland, Germany, Italy, Canada, Nigeria, India and China. While some students are furthering their studies in sport, others are in the process of career transition having studied a different, though related, subject at undergraduate level.

This is one of the most exciting periods for Scottish sport with the Commonwealth Games and their legacy set to transform the opportunities for everyone in the community. The MSc in Sport Management at Stirling provides an excellent grounding in the challenges and opportunities in this field. I am positive that graduates from this programme will be among those who will provide the leadership in Scottish sport for many years to come.

Derek Casey, former Interim Chief Executive, Glasgow 2014 


Careers and employability

Career opportunities

Gaining this degree will prepare you for sport management jobs with a local authority, a commercial organisation or with a voluntary sport organisation such as a governing body of sport.

A key benefit of this course is the opportunity to gain expert management knowledge that can be applied to a wider range of industrial sectors than just sport.


98% of our postgraduate leavers are in employment or further study withing six months of graduating - Destination of Leavers from Higher Education survey 2015/16

You will have the opportunity to work with a sport organisation during an internship as well as organising and marketing a local sport event with Active Stirling. That experience will increase your employability for the job you aim for in the sport sector.

Industry connections

The University has strong partnerships with a number of organisations including: PGA Scotland, Scottish Professional Football League, Senscot, Scottish Sport Federations, Forth Valley Football Academy and Active Stirling.

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