MSc Strategic Public Relations (Online)

Combine study with work or other personal commitments with our flexible online Masters. Gain a thorough understanding of the role of public relations in modern society while developing key analytical, critical and management skills.

Strategic Public Relations (Online)

Key facts

  • Award Masters / MSc, Postgraduate Diploma, Postgraduate Certificate
  • Start date September 2021, September 2022
  • Duration MSc full-time: 16 months MSc part-time: 32 months
  • Mode of study Online, Part-time, Full-time, Stand-alone modules

This Masters in Strategic Public Relations will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communicaitons and public relations practice, experience and phenomena.

The course is delivered online via Canvas, the University of Stirling’s online learning environment.

By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. 

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Top reasons to study with us

Professional accreditation

The course has been awarded CIPR (Chartered Institute of Public Relations) Recognition. We're also members of the Chartered Institute of Public Relations (CIPR), EUPRERA (European Public Relations Educaiton and Research Association) and ECREA (Eruopean Communication Research and Education Associaiton).


Work placements

You can choose Strategic Communications Research Placement module, which has been designed to provide you with applied research experience. You will undertake, in partnership with a non-academic organisation, a semester-long research-led ‘virtual’ or real placement.

Flexible learning

If you’re interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study.

Research overview

Communications, Media and Culture at the University of Stirling had 70 percent of its research rated as either ‘world-leading’ or ‘internationally excellent’ in the most recent Research Excellence Framework (REF 2014).

Changes at Stirling

Find out about important changes including how you'll be taught, start dates and how we're making campus safer.

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MSc Strategic Public Relations (Online)

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